📌 Core Information
🔹 Job Title: Demand Generation
🔹 Company: Metronome
🔹 Location: New York, NY (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading demand generation strategy for enterprise and strategic accounts
- Architecting full-funnel programs to create and accelerate pipeline
- Designing and operationalizing tiered ABM programs
- Defining customer lifecycle strategy and deploying nurture programs
- Partnering with cross-functional teams to measure and optimize performance
ASSUMPTION: This role requires a strategic thinker with a proven track record in demand generation to drive measurable revenue impact and align marketing with sales.
📋 Key Responsibilities
✅ Develop and own integrated demand generation strategy for enterprise and strategic accounts
✅ Lead cross-functional planning with Sales, SDRs, Product Marketing, and Field Marketing
✅ Architect full-funnel programs blending digital, content, events, direct mail, and outbound support
✅ Design and operationalize tiered ABM programs in partnership with Sales and Marketing Ops
✅ Define customer lifecycle strategy and deploy nurture, expansion, and retention programs
✅ Partner with Growth, Marketing Ops, and RevOps to measure pipeline contribution, velocity, and ROI
✅ Enable and equip SDRs and Sales with personalized campaign assets and outbound kits
✅ Continuously test, iterate, and optimize based on performance data and field feedback
ASSUMPTION: The ideal candidate will have experience in high-growth B2B SaaS and a strong track record in building and scaling enterprise demand engines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10+ years of experience in demand generation, growth marketing, or ABM
Required Skills:
- Proven track record building and scaling enterprise demand engines
- Deep expertise in ABM strategy and execution
- Experience mapping lifecycle stages and deploying cross-channel programs
- Data-driven with strong operational skills
- Proficient in marketing and sales tech stack (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Outreach/Salesloft, etc.)
- Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership
- Strategic thinker and crisp communicator
Preferred Skills:
- Experience in usage-based billing or subscription-based businesses
- Familiarity with Metronome's target industries (e.g., software, technology, finance)
ASSUMPTION: Candidates with experience in usage-based billing or subscription-based businesses may have a deeper understanding of Metronome's target customers and their pain points.
💰 Compensation & Benefits
Salary Range: $151,200 - $189,000 (estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Excellent medical, dental, vision, and life insurance coverage, including a One Medical membership
- Paid parental leave
- FSA (Flexible spending account)
- Retirement planning - Traditional and ROTH 401(k)
- Flexible time off
- Employee assistance program (mental health benefits)
- Culture where personal growth is highly valued
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a senior demand generation role in New York City. The actual base salary will vary based on factors including market value, individual qualifications, and previous experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software, with a focus on usage-based billing and subscription-based businesses
Company Size: Metronome is a rapidly growing startup with a team of experienced founders and employees who have successfully built and scaled teams through massive growth at companies like Dropbox, Clever, and New Relic.
Founded: Metronome was founded by experienced entrepreneurs with direct experience building and scaling teams at successful startups.
Company Description:
- Metronome is the leading usage-based billing platform built for modern software companies
- With Metronome, companies can launch products faster, offer any pricing model, and streamline finance workflows without writing code
- Metronome's platform computes millions of invoices per billing period and is scaling rapidly to accommodate new customers
Company Specialties:
- Usage-based billing
- Subscription-based businesses
- Modern software companies
Company Website: https://www.metronome.com/
ASSUMPTION: Metronome is a well-funded startup with a strong focus on usage-based billing and subscription-based businesses, targeting modern software companies as its primary customer base.
📊 Role Analysis
Career Level: Senior-level role with significant impact on the company's growth and revenue
Reporting Structure: This role will report directly to the VP of Marketing and work closely with cross-functional teams, including Sales, SDRs, Product Marketing, and Field Marketing
Work Arrangement: Remote OK, with flexibility for full-time employees to work remotely or from the company's offices in New York City, San Francisco Bay Area, or other locations
Growth Opportunities:
- As Metronome continues to grow, there will be opportunities for the successful candidate to take on more responsibility and advance their career within the marketing organization
- This role offers the chance to work closely with senior leadership and have a significant impact on the company's success
- The ideal candidate will have the opportunity to shape the company's demand generation strategy and help define what great GTM looks like in their category
ASSUMPTION: The successful candidate will have the opportunity to grow with the company and take on more responsibility as Metronome continues to expand its customer base and market share.
🌍 Location & Work Environment
Office Type: Metronome has offices in New York City and San Francisco Bay Area, with a remote-friendly culture
Office Location(s): New York City, NY; San Francisco Bay Area, CA
Geographic Context:
- New York City: A major hub for technology, finance, and media industries, with a diverse and vibrant business ecosystem
- San Francisco Bay Area: A global center for technology and innovation, home to many of the world's leading software companies
Work Schedule: Full-time (40 hours/week), with flexibility for remote work and core office hours
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, results-oriented environment and collaborating with cross-functional teams to drive measurable revenue impact.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with marketing leadership
- Case study or project presentation to assess strategic thinking and problem-solving skills
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Metronome's values
Application Tips:
- Highlight your experience in demand generation, growth marketing, or ABM, with a focus on driving measurable revenue impact
- Include specific examples of your success in building and scaling enterprise demand engines
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
ATS Keywords: Demand Generation, Growth Marketing, ABM, Enterprise, Strategic Accounts, Pipeline, Campaign Design, Cross-Channel Programs, Data-Driven, Operational Skills, Salesforce, HubSpot, Marketo, 6sense, Demandbase, Outreach, Salesloft, Collaboration, Strategic Thinking, Communication
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their experience in demand generation, growth marketing, or ABM, with a focus on driving measurable revenue impact.
🛠️ Tools & Technologies
- Salesforce
- HubSpot or Marketo
- 6sense or Demandbase
- Outreach or Salesloft
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Results-oriented
Work Style:
- Fast-paced and results-oriented
- Collaborative and cross-functional
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven approach to decision-making and problem-solving?
- Are you a strategic thinker with a proven track record in demand generation?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Metronome, with a customer-centric, data-driven, collaborative, innovative, and results-oriented mindset.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth startup environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and project management skills
- Driving measurable revenue impact may require a deep understanding of the target customer and their pain points
- Working remotely may require self-motivation, time management, and strong communication skills
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, high-growth startup environment and collaborating with cross-functional teams to drive measurable revenue impact.
📈 Similar Roles Comparison
- This role is unique to Metronome, focusing on usage-based billing and subscription-based businesses targeting modern software companies
- Compared to other demand generation roles, this position requires a strong focus on ABM and enterprise accounts, with a data-driven approach to measuring pipeline contribution, velocity, and ROI
- Career path comparison: This role offers the opportunity to grow with the company and take on more responsibility as Metronome continues to expand its customer base and market share
ASSUMPTION: This role is unique to Metronome and requires a strong focus on ABM and enterprise accounts, with a data-driven approach to measuring pipeline contribution, velocity, and ROI.
📝 Sample Projects
- Developing and executing a tiered ABM program for enterprise accounts, resulting in a 30% increase in pipeline within the first six months
- Designing and deploying a customer lifecycle strategy that improved customer retention rates by 20% within the first year
- Architecting a full-funnel program that blended digital, content, events, direct mail, and outbound support, generating a 40% increase in qualified leads within the first quarter
ASSUMPTION: The ideal candidate will have experience in developing and executing demand generation programs that drive measurable revenue impact and improve customer retention rates.
❓ Key Questions to Ask During Interview
- How does Metronome measure the success of its demand generation programs, and how can I contribute to improving those metrics?
- What are the key challenges facing the demand generation team at Metronome, and how can I help address them?
- How does Metronome support the growth and development of its employees, particularly in the marketing organization?
- What are the most important priorities for the demand generation team in the first 30, 60, and 90 days in this role?
- How does Metronome collaborate with its customers to ensure that its products and services meet their evolving needs?
ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research Metronome's products, services, and target industries to demonstrate your understanding of the company and its mission
- Follow up with the HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
