📌 Core Information
🔹 Job Title: Demand Generation Lead
🔹 Company: Insights Learning & Development Ltd
🔹 Location: Remote, UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive demand generation strategy
- Leading a global team and collaborating with cross-functional stakeholders
- Optimizing multi-channel campaigns for lead acquisition, nurturing, and conversion
- Analyzing performance metrics to drive continuous improvement
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a global team and drive revenue growth through effective demand generation strategies.
📋 Key Responsibilities
✅ Develop and execute a global demand generation strategy focused on lead acquisition, nurturing, and conversion to support growth
✅ Collaborate with Marketing, Creative, and Sales teams to create integrated campaigns that boost brand awareness and generate quality leads
✅ Lead and optimize multi-channel campaigns, including email, webinars, paid media, social media, SEO, and Google Ads, ensuring data-driven strategies and continuous performance optimization
✅ Lead and mentor a team of demand generation specialists, promoting innovation and continuous improvement; set measurable goals and ensure alignment with broader marketing and business objectives
✅ Monitor and analyze demand generation performance by tracking key metrics such as lead volume, conversion rates, pipeline contribution, and ROI; regularly report performance to senior leadership with actionable insights and recommendations for improvement
✅ Drive the selection, implementation, and optimization of marketing technologies for demand generation; establish scalable processes and best practices to ensure efficient campaign execution
✅ Collaborate within the regional and functional management structure to align outcomes with regional strategies; partner with Sales, Product, and Customer Success teams on messaging, target audiences, and campaign goals; lead cross-functional initiatives to optimize the customer journey and maximize revenue opportunities
✅ Prepare and manage the demand generation budget, ensuring efficient allocation of resources to maximize impact and ROI
ASSUMPTION: This role requires a strong understanding of various digital marketing channels and a data-driven approach to optimize campaign performance and drive revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven leadership experience in demand generation, with a track record of driving revenue growth through B2B and B2B2B initiatives
Required Skills:
- Proven leadership and management skills, with experience overseeing a global demand generation team
- Strong understanding of various digital marketing channels, including email, paid media, SEO, social media, and ABM
- Analytical prowess, enabling you to leverage data and analytics to measure campaign effectiveness, optimize performance, and inform strategic decisions
- Creative problem-solving skills, with the ability to think strategically to overcome challenges and seize new opportunities
- Excellent communication skills, allowing you to present complex ideas and insights to stakeholders at all levels
- Technical acumen in marketing automation, CRM systems, SEO, and analytics platforms
- Ability to work effectively within a matrix structure and navigate the nuances of marketing across various regions and cultures
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Fluency in additional languages
- Industry-specific knowledge or experience in Learning & Development or related fields
ASSUMPTION: Candidates with experience in global demand generation and a strong understanding of digital marketing channels will be well-suited for this role. Familiarity with marketing automation tools and industry-specific knowledge may provide an added advantage.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Demand Generation Lead role with 5-10 years of experience)
Benefits:
- 37 days holidays
- Discretionary Annual Bonus
- Private Medical Insurance/BUPA Menopause Plan
- Income Protection
- Pension Plan
- Health Cash Plan
- Life Assurance
- Electric Car Scheme
- Gym-flex
- Employee Giving
- My Advantage – Employee Discounts
- Critical Illness Cover
- Employee Assistance Program
- Holiday Purchase Option
- Flexible Working
Working Hours: Full-time, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Demand Generation Lead role with 5-10 years of experience. The benefits listed are subject to change and may vary depending on the employee's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: Small (24 employees), fostering a close-knit and collaborative work environment
Founded: 2001, with a rich history in learning and development and a strong focus on self-awareness and personal growth
Company Description:
- Insights is a Learning and Development company dedicated to changing the world through the power of self-awareness
- Their core purpose is to create a world where people truly understand themselves and others, inspiring them to make a positive difference in everything they do
- Insights offers a welcoming and inclusive work environment, celebrating diversity and supporting employees' personal growth and development
Company Specialties:
- Learning and Development
- Self-awareness and Personal Growth
- Team Building and Collaboration
- Leadership Development
Company Website: www.insights.com
ASSUMPTION: Insights Learning & Development Ltd is a small, close-knit company with a strong focus on personal growth and development. Their unique approach to learning and development sets them apart in the industry.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's revenue and brand presence
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including Marketing, Sales, Product, and Customer Success
Work Arrangement: Remote OK, with flexible working arrangements available
Growth Opportunities:
- Potential to advance to a senior leadership role within the Marketing department
- Opportunities to expand the team and take on more responsibilities as the company grows
- Chance to gain experience in global demand generation and cross-functional collaboration
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's revenue and brand presence.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from the company's headquarters in Dundee, Scotland
Office Location(s): Terra Nova 3 Explorer Road, Dundee, DD2 1EG, GB
Geographic Context:
- The UK has a vibrant and growing learning and development industry, with numerous opportunities for collaboration and networking
- Dundee is a coastal city in Scotland, known for its rich history and cultural attractions
- The remote work arrangement allows for greater flexibility and work-life balance
Work Schedule: Full-time, with flexible working arrangements available
ASSUMPTION: The remote work arrangement and flexible working hours provide employees with a better work-life balance and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Head of Marketing and other relevant stakeholders
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management abilities
- Understanding of digital marketing channels and campaign optimization
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for behavioral and situational interview questions that focus on your leadership, management, and problem-solving skills
ATS Keywords: Demand Generation, B2B Marketing, Campaign Planning, Lead Acquisition, Multi-Channel Marketing, Data Analysis, Marketing Automation, CRM Systems, SEO, Creative Problem Solving, Strategic Leadership, Collaboration, Communication Skills, Continuous Learning, Revenue Growth
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and provide examples of their accomplishments in demand generation and digital marketing.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, SEO tools, and analytics platforms is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We celebrate diversity and foster a culture where everyone belongs
- Curious: We embrace continuous learning and growth
- Courageous: We challenge the status quo and take calculated risks
- Collaborative: We work together to achieve our goals
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven and results-oriented approach
- Collaborative and inclusive team environment
- Focus on personal growth and development
Self-Assessment Questions:
- Do you embrace continuous learning and growth, and how have you demonstrated this in your previous roles?
- How do you approach working remotely and collaborating with a global team?
- Can you provide an example of a time when you took a calculated risk to drive revenue growth or improve campaign performance?
ASSUMPTION: Insights Learning & Development Ltd values diversity, inclusivity, and continuous learning. Candidates who align with these values and are comfortable working remotely and collaborating with a global team will be well-suited for this role.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing the need for data-driven decision-making with the need for innovation and creativity
- Adapting to changes in the market and industry trends
- Ensuring consistent brand messaging and customer experience across various marketing channels and regions
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to demand generation and campaign optimization.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position offers a unique opportunity to work in the learning and development industry and make a significant impact on the company's revenue and brand presence
- Industry-specific knowledge or experience in learning and development may provide an added advantage in this role
- This role offers potential for career growth and advancement within the Marketing department
ASSUMPTION: Candidates with experience in global demand generation and a strong understanding of digital marketing channels will find this role to be an excellent fit for their career growth and development.
📝 Sample Projects
- Developing and executing a global demand generation strategy that drives qualified leads and enhances brand presence in the learning and development industry
- Optimizing multi-channel campaigns to improve lead acquisition, nurturing, and conversion rates
- Analyzing campaign performance data to identify trends, optimize strategies, and drive continuous improvement
ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and challenges faced by the Demand Generation Lead at Insights Learning & Development Ltd.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the demand generation team, and how can this role help address them?
- How does the company measure the success of its demand generation campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These key questions will help applicants better understand the role, the company's priorities, and the expectations for the Demand Generation Lead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Insights Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, management, and problem-solving skills
- Research the company's mission, values, and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR team one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
