📌 Core Information
🔹 Job Title: Demand Generation Lead
🔹 Company: Insights Learning & Development Ltd
🔹 Location: Remote, UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global demand generation strategy to drive qualified leads and fuel revenue growth
- Leading and mentoring a team of demand generation specialists
- Collaborating with cross-functional teams to create integrated campaigns and optimize the customer journey
- Analyzing and reporting on demand generation performance to inform strategic decisions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of various digital marketing channels and analytics.
📋 Key Responsibilities
✅ Develop and execute a comprehensive demand generation strategy that drives qualified leads and fuels revenue growth
✅ Collaborate with Marketing, Creative, and Sales teams to create integrated campaigns that boost brand awareness and generate quality leads
✅ Lead and optimize multi-channel marketing campaigns, including email, webinars, paid media, social media, SEO, and Google Ads
✅ Monitor and analyze demand generation performance, tracking key metrics such as lead volume, conversion rates, pipeline contribution, and ROI
✅ Drive the selection, implementation, and optimization of marketing technologies for demand generation
✅ Prepare and manage the demand generation budget, ensuring efficient allocation of resources to maximize impact and ROI
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous performance optimization, and collaboration with various teams to achieve overall business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in leading a global demand generation team with a strong focus on driving revenue growth
Required Skills:
- Proven leadership and management skills
- Strong understanding of various digital marketing channels, including email, paid media, SEO, social media, and ABM
- Analytical prowess to measure campaign effectiveness, optimize performance, and inform strategic decisions
- Creative problem-solving skills to overcome challenges and seize new opportunities
- Excellent communication skills to present complex ideas and insights to stakeholders at all levels
- Fluency in English
Preferred Skills:
- Experience with marketing automation, CRM systems, and analytics platforms
- Familiarity with the B2B and B2B2B markets
- Ability to work effectively in a matrix structure and navigate cultural nuances across various regions
ASSUMPTION: Candidates with a proven track record in demand generation, strong analytical skills, and experience working in a global matrix organization will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a senior demand generation role in the UK)
Benefits:
- 37 days holidays
- Discretionary annual bonus
- Private medical insurance/BUPA menopause plan
- Income protection
- Pension plan
- Health cash plan
- Life assurance
- Electric car scheme
- Gym-flex
- Employee giving
- My Advantage – Employee Discounts
- Critical illness cover
- Employee assistance program
- Holiday purchase option
- Flexible working
Working Hours: Full-time, flexible working hours available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior demand generation role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: Small (24 employees)
Founded: 2001
Company Description:
- Insights is a Learning and Development company that aims to change the world through the power of self-awareness
- Their core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do
- They offer colourful solutions that help people see themselves and others in a new light, sparking stronger connections in workspaces and beyond
Company Specialties:
- Learning and Development
- Self-awareness
- Team building
- Leadership development
Company Website: www.insights.com
ASSUMPTION: Insights is a small, people-focused company that values diversity, inclusion, and continuous learning. They prioritize creating a space where everyone belongs and can be unapologetically themselves.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and has team members reporting to them
Work Arrangement: Remote OK, with flexible working hours available
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on global campaigns and collaborate with diverse teams
- Chance to make a significant impact on the company's revenue growth and brand presence
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): Dundee, Scotland
Geographic Context:
- The UK has a thriving business ecosystem, with a strong focus on innovation and technology
- Dundee is a vibrant city with a rich history and a growing tech industry
- The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere
Work Schedule: Full-time, with flexible working hours available
ASSUMPTION: The remote work arrangement and flexible working hours provide a good work-life balance and the opportunity to work from anywhere in the UK.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and other stakeholders
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and leadership skills
- Prepare examples of your past campaigns and their outcomes to discuss during the interview
- Research the company and its values to demonstrate your cultural fit
ATS Keywords: Demand Generation, B2B Marketing, Campaign Planning, Lead Acquisition, Multi-Channel Marketing, Marketing Automation, CRM Systems, SEO, Analytics, Team Leadership, Budget Management, Collaboration, Analytical Skills, Creative Problem Solving
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit. Preparation should include researching the company, its values, and demand generation best practices.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- SEO tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Colourful: Embracing individuality and celebrating diversity
- Inclusive: Creating a space where everyone belongs
- Nurturing: Supporting personal and professional growth
Work Style:
- Collaborative: Working closely with cross-functional teams
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Embracing change and continuous learning
Self-Assessment Questions:
- Do you embrace your individuality and celebrate diversity in your personal and professional life?
- Are you comfortable working in a remote and flexible work environment?
- Do you have a strong data-driven mindset and enjoy analyzing data to inform strategic decisions?
ASSUMPTION: Candidates who align with Insights' values and work style will be most successful in this role and contribute to the company's culture.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across various regions
- Balancing the need for data-driven decision making with the need for agility and speed in campaign execution
- Navigating a matrix structure and collaborating effectively with various teams
- Adapting to changes in the market and adjusting demand generation strategies accordingly
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to decision making.
📈 Similar Roles Comparison
- This role is similar to a Senior Demand Generation Manager or Director of Demand Generation, with a focus on global strategy and team leadership
- Unlike other demand generation roles, this position requires a strong focus on collaboration with cross-functional teams and a matrix structure
- Career progression in this role could lead to a leadership position within the marketing department or a broader role within the company
ASSUMPTION: This role offers unique opportunities for growth and collaboration, with a focus on driving revenue growth and enhancing the company's brand presence.
📝 Sample Projects
- Developing and executing a global demand generation campaign to drive lead acquisition and revenue growth
- Optimizing multi-channel marketing campaigns to improve lead quality and conversion rates
- Implementing marketing automation and CRM systems to streamline demand generation processes and improve performance
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the demand generation role, with a focus on driving revenue growth and enhancing the customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to demand generation and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its demand generation team members?
- Can you provide examples of how the company has adapted its demand generation strategies to changes in the market or customer behavior?
- How does the company measure the success of its demand generation campaigns, and how is this data used to inform strategic decisions?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions will help candidates better understand the company's approach to demand generation, its culture, and the expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Insights Careers page
- Tailor your resume and cover letter to highlight your demand generation experience and leadership skills
- Prepare examples of your past campaigns and their outcomes to discuss during the interview
- Research the company and its values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
