📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: NSM Insurance Group, LLC
🔹 Location: Cherry Hill, New Jersey, United States
🔹 Job Type: Full-Time, Hybrid (Remote/On-site)
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote/On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive demand generation strategies to drive qualified leads and business growth for the collector car division
- Managing and optimizing multi-channel marketing campaigns to attract, capture, and nurture leads through the full marketing funnel
- Collaborating with cross-functional teams to ensure consistent execution and alignment of demand generation programs
- Analyzing campaign performance and providing actionable insights to optimize lead generation and conversion strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Developing and executing comprehensive demand generation strategies to drive qualified leads and business growth for the collector car division
✅ Managing and optimizing multi-channel marketing campaigns to attract, capture, and nurture leads through the full marketing funnel
✅ Collaborating with internal creative, content, and product teams, as well as external agency partners, to ensure consistent execution and alignment of demand generation programs
✅ Analyzing campaign performance and reporting on key KPIs to optimize lead generation and conversion strategies
✅ Planning and executing virtual and in-person events, webinars, and sponsorship activations to support lead generation goals
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of demand generation and/or lead generation experience
Required Skills:
- Proven experience using critical thinking/analysis skills
- Extensive project management background managing digital projects from concept to implementation
- Proficiency with variety of marketing automation platforms and analytic tools (SEMrush, Ga4, Faraday, Clickup, Hubspot a plus)
- A marketer with an analytical mindset and a persuasive personality
Preferred Skills:
- Experience with SEO, SEM, and social media marketing
- Familiarity with the insurance industry
ASSUMPTION: Candidates with a strong background in demand generation and digital marketing, as well as experience with marketing automation tools, are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 per year (based on experience level)
Benefits:
- Health insurance (medical, dental, vision)
- Flexible spending & health savings accounts
- Life insurance
- Retirement plan
- Paid time off
- Employee referral program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically collector car insurance
Company Size: NSM Insurance Group is a mid-sized company with a focus on specialty insurance markets
Founded: 1976, as American Collectors Insurance
Company Description:
- Specializes in collector car insurance policies
- Offers industry-leading insurance protection for appreciating collector vehicles and collectible items
- Collaborates with Condon Skelly, Heacock Classic, and JC Taylor Insurance to form a powerhouse collective in the realm of collectibles and collector car insurance
Company Specialties:
- Collector car insurance
- Collectible item insurance
- Specialty insurance markets
Company Website: americancollectors.com
ASSUMPTION: American Collectors Insurance is a well-established company with a strong reputation in the collector car insurance industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports to the Director of Digital Marketing
Work Arrangement: Hybrid (Remote/On-site) with the option to work fully virtual from anywhere in the continental US
Growth Opportunities:
- Potential to take on more responsibility as the team grows
- Opportunities to learn and develop skills in digital marketing and demand generation
- Possibility to move into a management role in the future
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (Remote/On-site) with an office located in Cherry Hill, NJ
Office Location(s): Cherry Hill, NJ
Geographic Context:
- Cherry Hill is a suburb of Philadelphia, PA, with a population of approximately 71,000 people
- The area offers a mix of urban and suburban living, with easy access to major cities and outdoor recreation
- Cherry Hill is known for its high-quality schools and family-friendly neighborhoods
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (EST)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between remote work and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Digital Marketing
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and optimization experience
- Collaboration and communication skills
- Analytical mindset and data-driven approach
Application Tips:
- Highlight your experience with demand generation, digital marketing, and marketing automation tools
- Include specific examples of successful campaigns you've managed and the results you achieved
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: Demand Generation, Lead Generation, Digital Marketing, Marketing Automation, Campaign Optimization, SEO, SEM, Social Media, Analytics, Project Management, Collaboration, Critical Thinking, Strategic Thinking, Content Creation
ASSUMPTION: The application process may vary, but typically involves several interviews to assess the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- SEMrush
- Google Analytics 4 (Ga4)
- Faraday
- ClickUp
- Hubspot
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for protecting cherished memories
- Excellence in customer service
- Collaboration and teamwork
Work Style:
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a passion for protecting cherished memories and the ability to translate that into marketing strategies?
- Are you comfortable working in a collaborative environment and taking feedback from various stakeholders?
- Do you have a results-driven mindset and the ability to analyze data to optimize campaigns?
ASSUMPTION: American Collectors Insurance values employees who are passionate, collaborative, and results-driven, with a strong commitment to customer service.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with industry trends and emerging digital marketing technologies
- Collaborating with various internal and external teams to ensure consistent execution and alignment of demand generation programs
- Working in a hybrid environment, balancing remote work and in-person collaboration
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and effective communication.
📈 Similar Roles Comparison
- Demand Generation Manager vs. Marketing Manager: The Demand Generation Manager role is more focused on lead generation and campaign optimization, while the Marketing Manager role may involve broader marketing strategy and team management.
- Demand Generation Manager vs. Digital Marketing Specialist: The Demand Generation Manager role is more strategic and focused on campaign management, while the Digital Marketing Specialist role may involve more tactical execution and day-to-day management of digital marketing channels.
ASSUMPTION: The Demand Generation Manager role is a unique blend of strategic planning, campaign management, and data-driven analysis, with a focus on lead generation and business growth.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy to drive qualified leads and business growth for the collector car division
- Managing and optimizing a multi-channel marketing campaign to attract, capture, and nurture leads through the full marketing funnel
- Analyzing campaign performance and providing actionable insights to optimize lead generation and conversion strategies
ASSUMPTION: These projects are representative of the types of tasks and responsibilities the Demand Generation Manager may be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does American Collectors Insurance support the growth and development of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does the company measure the success of its demand generation efforts, and how can I contribute to improving those metrics?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, as well as to demonstrate the candidate's interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in demand generation, digital marketing, and marketing automation
- Prepare for interviews by researching the company, the role, and the industry, and practicing common interview questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
