Digital Events/Nurture Marketing Manager

📌 Core Information

🔹 Job Title: Digital Events/Nurture Marketing Manager

🔹 Company: Aviatrix

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 📆 Event Marketing & Coordination

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and managing virtual events and online conferences
• Collaborating with marketing teams to develop event content
• Managing pre-event and post-event programs to acquire and qualify leads
• Overseeing and analyzing event performance metrics for continuous improvement

ASSUMPTION: Given the company's leadership in cloud networking, it is assumed that the events will focus on technology or related subjects, aiming to attract and engage industry professionals.

📋 Key Responsibilities

✅ Owns the calendar of digital events to support demand generation

✅ Plan, execute, and manage virtual events, webinars, and online conferences

✅ Collaborate with internal teams and external partners to develop event content and agendas

✅ Coordinate all aspects of digital event logistics, including registration, promotion, and technical setup

✅ Manage event budgets and ensure cost-effective use of resources

✅ Monitor and analyze event performance metrics to identify areas for improvement

✅ Execute A/B tests to improve registrations and post-event engagement

✅ Develop strategies to increase event attendance and engagement

✅ Create and deliver post-event reports emphasizing identification of qualified prospects

✅ Stay updated with industry trends in digital events

✅ Develop and execute strategies to acquire event registrants using digital marketing tools

✅ Implement follow-up campaigns to engage registrants post-event

ASSUMPTION: The role requires collaboration with multiple departments, indicating a possible need for cross-functional team working skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 8+ years in digital marketing or event management

Required Skills:

• Digital Marketing
• Project Management
• Event Management
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively

Preferred Skills:

• Familiarity with platforms like Zoom, MS-Teams, On24
• Experience with marketing automation tools like Marketo

ASSUMPTION: Candidates with diverse marketing experience (e.g., email marketing, paid media) might be favored due to the role's demand for a broad skill set.

💰 Compensation & Benefits

Salary Range: $139,700 - $157,600 annually + benefits + 401(k) match + equity

Benefits:

• 100% of employee premiums covered for medical, dental, and vision; 88% for dependents
• 401(k) match, short and long-term disability
• Life/AD&D insurance, education reimbursement, flexible vacation policy

Working Hours: 40 hours per week, with potential for flexible working arrangements

ASSUMPTION: The competitive salary and comprehensive benefits package emphasize a commitment to employee well-being, likely to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, specifically cloud networking

Company Size: Not Specified

Founded: Not Specified

Company Description:

• Leader in secure cloud networking solutions
• Partners with over 500 leading enterprises
• Focus on making cloud networking agile and secure

Company Specialties:

• Cloud Networking
• Digital Transformation
• Security Solutions

Company Website: www.aviatrix.com

ASSUMPTION: Aviatrix is assumed to be a mid-sized company given its involvement with leading enterprises and its specific industry focus.

📊 Role Analysis

Career Level: Senior management, with strategic responsibilities in event management

Reporting Structure: Likely reports to the Head of Marketing or similar position

Work Arrangement: Primarily on-site with potential remote flexibility

Growth Opportunities:

• Leadership roles within marketing
• Opportunities to shape company event strategies
• Potential to drive visibility in a growing tech sector

ASSUMPTION: Given the seniority of the role, strategic input and leadership are expected, offering growth in managing larger teams or initiatives.

🌍 Location & Work Environment

Office Type: Corporate office likely equipped for high-level meetings

Office Location(s): United States

Geographic Context:

• Strong tech presence in cloud networking areas
• Likely near major technological hubs or cities
• Accessible for professionals with tech backgrounds

Work Schedule: Standard workweek with potential for event-driven variability

ASSUMPTION: The office location, assumed to be in a tech-friendly region, complements the role’s focus on digital events.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical and cultural interviews with team leads
• Final behavioral interview with senior management

Key Assessment Areas:

• Digital event planning and execution capabilities
• Marketing strategy and implementation
• Interpersonal and communication skills

Application Tips:

• Highlight proven event management successes
• Showcase familiarity with digital tools
• Emphasize strategic thinking and adaptability

ATS Keywords: Digital Marketing, Event Management, Webinar Planning, A/B Testing, Content Development

ASSUMPTION: The interview process is tailored to assess both technical expertise in events and integration with the company culture.

🛠️ Tools & Technologies

• Zoom, MS-Teams, On24 for virtual events
• Marketo for marketing automation
• Data analytics for performance metrics

ASSUMPTION: The emphasis on these tools highlights the role’s focus on digital platforms and marketing efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation in cloud networking
• Commitment to employee growth
• Inclusivity and diversity in the workplace

Work Style:

• Team-oriented yet independent
• Adaptable and forward-thinking
• Detail-oriented with strategic foresight

Self-Assessment Questions:

• Am I passionate about digital events and marketing?
• Do I have a track record of successful event management?
• Can I work effectively in a fast-paced tech environment?

ASSUMPTION: The role likely requires a blend of strategic vision and operational execution aligned with Aviatrix's mission.

⚠️ Potential Challenges

• Keeping up with fast-evolving digital event technologies
• Balancing multiple stakeholder expectations
• Ensuring high engagement in a digital-first environment
• Managing budgets effectively amid economic fluctuations

ASSUMPTION: Challenges are typical for senior marketing roles in tech where market dynamics and technology constantly evolve.

📈 Similar Roles Comparison

• Higher focus on cloud and tech sectors compared to similar roles
• Greater emphasis on strategic marketing innovation
• Potentially more dynamic and fast-paced given the company's industry stature

ASSUMPTION: The similarity comparison assumes other roles have less emphasis on tech-driven strategies compared to Aviatrix.

📝 Sample Projects

• Managing a series of webinars focusing on new cloud security features
• Executing a virtual user conference with global participation
• Developing a robust post-event nurture campaign for continued engagement

ASSUMPTION: These examples reflect the role's focus on high-impact digital events in tech.

❓ Key Questions to Ask During Interview

• How does Aviatrix assess the success of digital events?
• What tools or platforms are favored within your current marketing strategy?
• Can you describe a challenge faced by the marketing team last year?
• How does the marketing team interface with product development?
• What opportunities for professional development are available?

ASSUMPTION: These questions aim to clarify company priorities, challenges, and expectations from this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Aviatrix's career portal
• Prepare your resume targeting the key skills and experiences highlighted in the role
• Follow up with Aviatrix's HR for any clarifications
• Prepare for the interview by researching the company's recent events
• Practice discussing your relevant experience with digital tools and event management

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.