📌 Core Information
🔹 Job Title: Digital Growth Marketer – Project Delivery
🔹 Company: CSA Group
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Growth Marketer – Project Delivery at CSA Group, you'll be the driving force behind deploying digital strategies that enhance lead capture, acquisition, and conversion. You'll analyze data, implement growth hacking principles, and ensure the effectiveness of digital platforms while collaborating across departments to enhance CSA Group's digital presence and customer journey.
ASSUMPTION: Based on the job description, this role appears to be a mid-senior level position focused on execution and implementation of digital marketing strategies rather than setting high-level strategy, though it does involve making recommendations.
📋 Key Responsibilities
- ✅ Build collaborative relationships within Marketing & Communications and with other organizational stakeholders
- ✅ Execute operational delivery for marketing projects including digital products, content operations, and technology integrations
- ✅ Manage customer journey optimization from first exposure to conversion
- ✅ Serve as internal point of contact for designated digital platforms and support decision-making
- ✅ Ensure timely delivery of campaigns and integration with Salesforce, Pardot, and other CRM technologies
- ✅ Identify conversion improvement opportunities through research and analysis
- ✅ Evaluate and recommend emerging best practices to enhance functionality and visitor engagement
- ✅ Capture, analyze, and compile metrics from various platforms (Kapost, Jira, Workday, Power BI, etc.)
- ✅ Leverage data to understand conversion drivers and execute testing within growth hacking principles
- ✅ Collaborate with development team to implement platform changes
- ✅ Manage ongoing development and maintenance of digital platforms
- ✅ Improve development processes, methodology, and best practices
- ✅ Manage web marketing assets, analyze requirements, and develop solutions aligned with corporate policy
- ✅ Oversee posting/cross-linking of web applications, content tools, vendor relationships, and domain registrations
- ✅ Steward measurable evolution of web marketing platforms to enhance brand awareness and business conversions
- ✅ Develop business metrics and KPIs in collaboration with stakeholders
- ✅ Provide ongoing validation and improvements using analytics
- ✅ Support e-Commerce and lead generation programs
- ✅ Develop and deliver online marketing strategies and campaigns
🎯 Required Qualifications
Education: Post-Secondary degree in Computer Science, Business Management, Marketing, or related experience
Experience: 5+ years in web marketing/management, website support/management, project management, or marketing; B2B environment experience essential
Skills:
- Demonstrated success implementing web marketing strategies using various online media
- Strong knowledge of conversion rate optimization, UX/UI, digital accessibility, web design and development
- Understanding of usability and user interface design principles
- Proficiency with web metrics and tools (Google Analytics, FullStory, Optimizely, etc.)
- Experience with research tools
- Data analysis capabilities with focus on ROI and insight generation
- Organized approach to testing processes and methodologies
- Knowledge of accessibility testing techniques and assistive technologies
- Ability to communicate complexities of accessibility and inclusive design
- Working knowledge of HTML, communication protocols, and CMS tools
- Experience in SEO and graphic design (asset)
- Understanding of website hosting and management
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Digital Growth Marketing roles in Toronto typically command competitive salaries in line with the technology and marketing sectors. For a role requiring 5+ years of experience in Toronto, compensation would likely be above industry average given the technical nature and breadth of responsibilities.
📌 Applicant Insights
🔍 Company Context
Industry Position: CSA Group is a standards organization with a century-long history, focused on testing, inspecting, and certifying products to meet safety, performance, and environmental impact requirements.
Company Size: Global organization with operations in more than 30 labs and offices across Europe, Asia, and North America
Company Stage: Established organization with nearly 100 years of history (since 1919)
ASSUMPTION: Based on the description of CSA Group having facilities across multiple continents and a lengthy history, it appears to be a well-established, mature organization rather than a growth-stage company.
📊 Role Analysis
Career Level: Mid to Senior
Reporting Structure: Likely reports to a Digital Marketing Director or similar leadership position
Team Size/Composition: Not specified
Growth Opportunities: Potential path to leadership roles in digital marketing strategy or specialized areas such as UX/UI, analytics, or conversion optimization
ASSUMPTION: Given the depth of responsibility and requirement for 5+ years of experience, this appears to be a mid to senior-level position. The reporting structure isn't explicitly mentioned but would typically be to a director-level position in the marketing department.
🌍 Location & Work Environment
Office Type: Not specified, though the listing mentions being "based out of Toronto"
Geographic Context: Toronto is Canada's largest city and a major business hub with a vibrant tech and marketing ecosystem
Work Schedule: Full-time
Regional Considerations: Toronto offers excellent public transportation, a diverse population, and proximity to other major business centers
ASSUMPTION: While the job mentions being based out of Toronto, it doesn't explicitly state if it's remote, hybrid, or in-office. Given the collaborative nature described, it may involve some in-office presence, but this should be confirmed with the employer.
💼 Interview & Application Insights
Typical Process: For digital marketing roles at established organizations like CSA Group, expect a multi-stage process including initial screening, technical interview, portfolio/case review, and final interview with leadership
Key Assessment Areas:
- Technical knowledge of digital marketing platforms and analytics
- Demonstrated experience with conversion optimization and growth hacking
- Project management capabilities
- Communication skills across various stakeholders
- Problem-solving approach to digital marketing challenges
Application Tips: Highlight measurable achievements in previous digital marketing roles, emphasize experience with platforms mentioned (Salesforce, Pardot, Google Analytics), and demonstrate understanding of the B2B environment
ATS Keywords: Digital growth marketing, project delivery, conversion optimization, UX/UI, SEO, SEM, web analytics, growth hacking, A/B testing, CRM, Salesforce, Pardot, accessibility testing, HTML, content management
ASSUMPTION: These interview insights are based on standard practices for similar roles in established organizations and should be adapted as you learn more about CSA Group's specific process.
🛠️ Tools & Technologies
- CRM Systems: Salesforce, Pardot
- Analytics: Google Analytics, Power BI
- Testing Tools: A/B testing platforms, multi-variation testing
- Project Management: Jira, Kapost, Workday
- Web Technologies: HTML, Content Management Systems
- Marketing Technologies: SEO/SEM tools, accessibility testing tools
- User Experience: UX/UI design principles, conversion optimization platforms
ASSUMPTION: While specific versions of these tools aren't mentioned, proficiency with these or similar platforms would be expected for this role.
👔 Cultural Fit Considerations
Company Values: CSA Group emphasizes making the world "better, safer, more sustainable" and highlights employee pride in making a difference in people's lives
Work Style: Highly collaborative, with emphasis on cross-functional relationships and stakeholder management
Self-Assessment:
- Are you comfortable working in a collaborative environment with multiple stakeholders?
- Do you thrive in a role that combines technical digital marketing skills with project execution?
- Are you passionate about data-driven optimization and continuous improvement?
- Does working for an organization with a safety and sustainability mission align with your values?
ASSUMPTION: The collaborative nature is explicitly stated, and the values are directly mentioned in the company description. The mission-driven aspect appears to be important to the organization's identity.
⚠️ Potential Challenges
- Broad scope of responsibilities spanning technical implementation, analytics, and stakeholder management
- Need to balance multiple platforms and technologies simultaneously
- Working with stakeholders across many departments may require strong negotiation and communication skills
- The role requires both creative and analytical thinking, which can be a challenging combination
ASSUMPTION: These challenges are inferred from the extensive list of responsibilities and the cross-functional nature of the role as described.
📈 Similar Roles Comparison
This role combines elements of several digital marketing specialties:
- Compared to a Digital Marketing Manager: More focused on implementation and technical execution rather than overall strategy
- Compared to a Growth Hacker: Similar focus on optimization and testing, but with broader project management responsibilities
- Compared to a UX/UI Specialist: Includes UX/UI elements but spans a wider range of digital marketing disciplines
- Compared to a Web Project Manager: More marketing and conversion-focused while still incorporating project management elements
ASSUMPTION: This comparison is based on standard industry role definitions and the specific blend of responsibilities outlined in the job description.
📝 Sample Projects
- Implementing a comprehensive A/B testing program to optimize lead capture forms, resulting in increased conversion rates
- Leading the integration of web analytics with CRM systems to create a unified view of customer journey and attribution
- Project managing a website accessibility overhaul to meet compliance standards while maintaining conversion effectiveness
- Developing and executing a conversion rate optimization strategy for key product landing pages
- Creating a dashboard of KPIs that aligns marketing metrics with business outcomes for stakeholder reporting
ASSUMPTION: These projects are examples derived from the responsibilities listed and would be typical for someone in this role, though actual projects would depend on CSA Group's specific priorities.
❓ Key Questions to Ask During Interview
- What are the most important digital growth initiatives for CSA Group in the next 12 months?
- How does the Digital Growth Marketing team collaborate with other departments like IT, Commercial, and Operations?
- What metrics are currently being used to measure success in digital marketing initiatives?
- Can you describe the current state of CSA Group's digital platforms and the priority areas for improvement?
- How does the organization balance growth objectives with standards compliance and accessibility requirements?
- What resources and team members would I be working with directly to implement testing and optimization initiatives?
ASSUMPTION: These questions are suggested based on the role description and would demonstrate your understanding of key aspects of the position while providing you with valuable information about the specific context at CSA Group.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Preparation: Customize your resume to highlight experience with the specific tools mentioned (Salesforce, Pardot, analytics platforms) and emphasize conversion optimization achievements with metrics
- Portfolio Review: Prepare examples of digital marketing projects you've executed, focusing on measurement and results
- ATS Optimization: Include key terms from the job description in your application materials to pass automated screening
- Company Research: Review CSA Group's website, specifically their standards and certification services, to understand their business model
- Networking: Connect with current or former CSA Group employees on LinkedIn to gain insights about the company culture
- Skills Assessment: Review your familiarity with the technical aspects mentioned (accessibility testing, analytics platforms) and prepare examples of your experience
- Direct Application: For accommodation in the interview process, contact talentacquisition@csagroup.org as mentioned in the listing
