📌 Core Information
🔹 Job Title: Digital Marketing Analyst
🔹 Company: Window Nation
🔹 Location: Fulton, Maryland, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing, 📊 Marketing Analyst
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📌 Essential Job Details
🚀 Job Overview
The Digital Marketing Analyst will play a crucial role in supporting Window Nation's digital marketing efforts. By analyzing website, paid media, and organic data, you will uncover insights that drive strategic decision-making and optimize marketing campaigns to improve ROI. As a data-driven problem-solver, you will collaborate closely with the marketing team to implement data-driven initiatives and A/B tests, fostering a culture of experimentation and continuous improvement.
ASSUMPTION: The company is a rapidly growing home improvement organization focused on expanding its digital marketing capabilities.
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📋 Key Responsibilities
✅ Analyze website, paid media, and organic data to identify trends and opportunities
✅ Conduct in-depth analysis to understand customer behavior, campaign performance, and channel effectiveness
✅ Develop and maintain dashboards and reports to track KPIs and provide actionable insights to stakeholders
✅ Uncover insights that lead to performance gains and diagnose underperformance across marketing efforts
✅ Translate data analysis into clear, actionable marketing strategy and optimization recommendations
✅ Collaborate with marketing teams to implement data-driven initiatives and A/B tests
✅ Provide strategic guidance on campaign targeting, budget allocation, and channel mix
✅ Implement and manage tracking and analytics tools across various platforms
✅ Work closely with traditional marketing, sales, and IT teams to align goals and optimize performance
✅ Communicate findings and recommendations effectively to both technical and non-technical audiences
ASSUMPTION: The role requires the ability to work cross-functionally and translate data insights into actionable marketing decisions.
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🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of experience in digital marketing analytics, with a proven track record of delivering insights that drive business results
Skills:
- Strong analytical and problem-solving skills
- Expertise in web analytics tools (e.g., Google Analytics), data visualization tools (Power BI), and Excel
- Excellent communication and presentation skills
- Solid understanding of digital marketing channels, including paid search, social media, SEO, site analytics, and email marketing
ASSUMPTION: The ideal candidate should have a data-driven mindset and the ability to translate complex information into clear, actionable recommendations.
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💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year
Benefits: Not specified
Industry Comparison: The provided salary range is competitive for a Digital Marketing Analyst role in the Fulton, Maryland area, aligning with industry standards for this level of experience and responsibility.
ASSUMPTION: The compensation package is likely to include standard benefits such as health insurance, retirement contributions, and paid time off, although specifics are not provided.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Window Nation is a rapidly growing home improvement company with a presence in 26 different markets across the United States. The company plans to double in size within the next five years.
Company Size: Not specified
Company Stage: Growth stage, focused on expansion and optimization of digital marketing efforts
ASSUMPTION: Window Nation is a relatively established player in the home improvement industry, looking to leverage data-driven marketing strategies to support its growth objectives.
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📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Digital Marketing Analyst will work closely with the Marketing Leadership team to implement data-driven initiatives.
Team Size/Composition: Not specified
Growth Opportunities: The role provides opportunities to expand your digital marketing analytics skills and contribute to the company's strategic growth plans.
ASSUMPTION: This position is a crucial part of the marketing team, with the potential for career advancement as the company continues to scale.
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🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Fulton, Maryland is a suburb of Baltimore, situated in the Baltimore-Washington metropolitan area, which is a hub for technology and innovation.
Work Schedule: Not specified
Regional Considerations: The Maryland/DC region offers a high cost of living, but also access to a large talent pool and various career opportunities in the digital marketing and analytics space.
ASSUMPTION: The role is likely to be based in an office setting, with potential for a hybrid work arrangement, given the company's growth focus and the regional context.
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💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screen, followed by in-person or virtual interviews with the hiring manager and cross-functional team members. Candidates may also be asked to complete a skills assessment or case study.
Key Assessment Areas: Employers will likely evaluate the candidate's analytical skills, problem-solving abilities, communication competence, and fit with the company's culture and growth-oriented mindset.
Application Tips: Highlight your experience in digital marketing analytics, data visualization, and cross-functional collaboration. Demonstrate your passion for using data to drive impactful marketing decisions.
ATS Keywords: digital marketing, data analysis, web analytics, Google Analytics, Power BI, Excel, A/B testing, marketing optimization, campaign performance, digital channels
ASSUMPTION: The interview process and assessment criteria are based on standard practices for similar mid-level digital marketing analyst roles.
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🛠️ Tools & Technologies
- Google Analytics
- Power BI
- Microsoft Excel
- Customer Relationship Management (CRM) systems (e.g., Microsoft Dynamics 365)
- Marketing automation platforms
ASSUMPTION: Familiarity with these common digital marketing analytics tools and technologies is expected for this role.
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👔 Cultural Fit Considerations
Company Values: Window Nation emphasizes a culture of inclusion, where employees are encouraged to be their authentic selves and grow both professionally and personally. The company values collaboration, data-driven decision-making, and a results-oriented approach.
Work Style: The role requires the ability to work in a fast-paced, growth-oriented environment, with a focus on implementing data-driven initiatives and driving continuous improvement.
Self-Assessment: Consider your passion for data analysis, your ability to translate complex information into actionable insights, and your interest in contributing to a rapidly expanding organization.
ASSUMPTION: Window Nation fosters a collaborative, innovative, and performance-driven culture that aligns with the responsibilities of the Digital Marketing Analyst role.
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⚠️ Potential Challenges
The Digital Marketing Analyst role may involve managing multiple projects and competing priorities, as well as the need to effectively communicate technical findings to non-technical stakeholders. The candidate should be prepared to work in a dynamic, fast-paced environment and contribute to the company's growth objectives.
ASSUMPTION: These potential challenges are typical for a mid-level digital marketing analytics role and are not necessarily specific to this particular opportunity.
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📈 Similar Roles Comparison
The Digital Marketing Analyst role at Window Nation is similar to positions such as Marketing Analyst, Digital Analytics Specialist, or Performance Marketing Analyst. These roles typically involve data-driven marketing responsibilities, including campaign optimization, customer behavior analysis, and the implementation of test frameworks. The key difference is the focus on supporting the growth and expansion of a home improvement company, which may require additional industry-specific knowledge or experience.
ASSUMPTION: The core analytical and marketing responsibilities are consistent across similar digital marketing analyst roles, with some variation in the specific industry context.
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📝 Sample Projects
- Analyze website traffic, conversion rates, and user behavior to identify opportunities for optimization
- Design and implement A/B tests to evaluate the impact of marketing campaign changes, such as ad creative, messaging, or targeting
- Develop custom dashboards and reports to track key marketing performance indicators and provide insights to the leadership team
- Collaborate with the paid media team to analyze campaign data, optimize bids and budgets, and improve overall ROAS
- Conduct deep-dive analysis on customer segmentation and purchase patterns to inform more personalized marketing strategies
ASSUMPTION: These sample projects are based on the stated responsibilities and are representative of the type of work a Digital Marketing Analyst may undertake in this role.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about the company's digital marketing priorities and how this role fits into the broader marketing strategy?
2. What are the key metrics and KPIs that the marketing team focuses on, and how will my analysis contribute to achieving those objectives?
3. Can you describe the team structure and cross-functional collaboration involved in this role?
4. What are some of the most pressing challenges the company is facing in its digital marketing efforts, and how can this position help address them?
5. What opportunities for professional development and career growth are available within the company?
6. How does the company foster a culture of data-driven decision-making and continuous experimentation?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's priorities, and the potential for growth and impact, which are important considerations for a mid-level position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To apply for this Digital Marketing Analyst role at Window Nation, we recommend the following steps:
1. Carefully review the job description and requirements to ensure you are a strong fit for the position.
2. Tailor your resume and cover letter to highlight your relevant experience in digital marketing analytics, data-driven problem-solving, and cross-functional collaboration.
3. Research the company, its industry positioning, and its growth objectives to demonstrate your understanding of how you can contribute to their success.
4. Prepare thoughtful questions to ask during the interview that showcase your interest in the role and the company.
5. Be ready to discuss your problem-solving approach, communication skills, and passion for using data to drive impactful marketing decisions.
6. If invited to complete a skills assessment or case study, approach it with care and attention to detail, as this is an opportunity to showcase your analytical capabilities.
By following these steps, you can position yourself as a strong candidate and increase your chances of securing the Digital Marketing Analyst role at Window Nation.
