📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: Traction
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Designing and overseeing all aspects of the digital marketing department
- Developing social media content and content marketing plans
- Conducting research on trends for social and content production
- Planning and managing social media platforms
- Preparing reports on marketing campaign performance
- Identifying industry trends and evaluating important metrics
- Collaborating with the team to brainstorm new growth strategies
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in digital marketing. The 4-month internship duration allows for a focused learning experience.
📋 Key Responsibilities
✅ Design and oversee all aspects of our digital marketing department, including our marketing database, email, and display advertising campaigns.
✅ Develop and manage social media content and platforms.
✅ Develop a content marketing plan (produce, post, distribute).
✅ Conduct research on trends for social and content production.
✅ Prepare accurate reports on our marketing campaign’s overall performance.
✅ Identify the latest trends and technologies affecting our industry.
✅ Evaluate important metrics that affect our website traffic, service quotas, and target audience.
✅ Work with your team to brainstorm new and innovative growth strategies.
ASSUMPTION: The role requires a balance of creative and analytical skills, with a strong emphasis on data-driven decision making and continuous learning.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, or a related field.
Experience: A minimum of 1 year of experience in digital marketing or advertising.
Required Skills:
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Understanding of WordPress, HubSpot, and other relevant marketing tools
- Attention to detail and critical thinking
- Problem-solving skills and creativity
- Excellent communication and interpersonal skills
- Up-to-date on the latest trends and technologies in digital marketing
Preferred Skills:
- Experience with SEO and SEM
- Fluency in languages other than English
ASSUMPTION: While specific industry experience is not required, a strong foundation in digital marketing principles and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: CAD 18-20 per hour. This is an entry-level position, and the salary range reflects the experience level required.
Benefits:
- Gain valuable experience in a dynamic digital marketing environment
- Opportunity to work remotely with a flexible schedule
- Potential for full-time employment after the internship, based on performance
Working Hours: Full-time (40 hours/week) with flexible scheduling options.
ASSUMPTION: The salary range is based on industry standards for entry-level digital marketing roles in Toronto. Benefits are focused on professional development and growth opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small (11-50 employees)
Founded: 2010 (15 years ago)
Company Description:
- Traction is a digital marketing agency specializing in SEO, PPC, and social media marketing
- They focus on helping businesses grow their online presence and generate more leads
- Traction values creativity, data-driven decision making, and continuous learning
Company Specialties:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Content Marketing
Company Website: traction.com
ASSUMPTION: Traction is a well-established digital marketing agency with a strong focus on helping clients achieve their business goals through effective online marketing strategies.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Digital Marketing Manager
Work Arrangement: Remote (Telecommute) with flexible scheduling options
Growth Opportunities:
- Potential for full-time employment after the internship, based on performance
- Opportunities to work on diverse projects and learn from experienced team members
- Chance to gain valuable experience in a fast-paced digital marketing environment
ASSUMPTION: This internship is designed to provide a comprehensive learning experience, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote (Telecommute)
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry
- The city offers a high quality of life, with numerous cultural attractions and outdoor activities
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time (40 hours/week) with flexible scheduling options
ASSUMPTION: The remote work environment allows for a flexible schedule and better work-life balance, while still providing opportunities for collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Digital Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Digital marketing knowledge and skills
- Creativity and problem-solving abilities
- Communication and interpersonal skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your understanding of digital marketing principles and trends
- Showcase your creativity and problem-solving abilities through relevant examples or projects
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Digital Marketing, Social Media, Content Marketing, Marketing Database, Email Marketing, Display Advertising, Website Analytics, Trend Analysis, Growth Strategies
ASSUMPTION: The application process is designed to assess candidates' digital marketing knowledge, skills, and cultural fit with the company. Successful candidates will demonstrate a strong foundation in digital marketing principles and a willingness to learn and grow.
🛠️ Tools & Technologies
- WordPress
- HubSpot
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Website analytics tools (Google Analytics, etc.)
- Marketing automation tools (Hootsuite, Buffer, etc.)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs of the company and the projects assigned.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Data-driven decision making
- Continuous learning
- Collaboration
Work Style:
- Remote-friendly and flexible
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong foundation in digital marketing principles and a willingness to learn?
ASSUMPTION: Traction values candidates who are creative, data-driven, and committed to continuous learning. Successful candidates will demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The internship duration is relatively short, which may limit the opportunity to make a significant impact on the company's long-term goals
- The role may require working with tight deadlines and managing multiple stakeholders, requiring strong communication and project management skills
ASSUMPTION: The potential challenges listed are common in digital marketing roles and can be mitigated through strong time management, communication, and project management skills.
📈 Similar Roles Comparison
- This role is similar to other digital marketing internships, but may offer more responsibility and autonomy than entry-level positions
- Digital marketing roles may vary depending on the industry and the specific needs of the company
- This role is an excellent opportunity for recent graduates or early-career professionals to gain valuable experience in digital marketing
ASSUMPTION: This role is designed to provide a comprehensive learning experience, with opportunities to work on diverse projects and learn from experienced team members.
📝 Sample Projects
- Developing a social media content calendar for a client in the e-commerce industry
- Conducting keyword research and on-page optimization for a client's website
- Creating and managing a marketing database for a client in the B2B sector
- Analyzing website traffic and user behavior to identify opportunities for improvement
ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities that may be assigned to the Digital Marketing Intern. The specific projects assigned may vary depending on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development. Successful candidates will ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
