📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: Versace
🔹 Location: Milan, Italy
🔹 Job Type: Full-time Intern
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Senior Manager of Performance Marketing in day-to-day activities
- Aligning and updating marketing assets across advertising campaigns
- Campaign analysis and performance measurement across digital channels
- Collaborating with internal departments and external agencies
- Researching competitors and staying updated on industry trends
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking hands-on experience in digital marketing within the luxury fashion industry.
📋 Key Responsibilities
✅ Assist with regular campaign analysis, reporting, and presentation development
✅ Collaborate with internal departments to ensure advertising campaigns align with 360° brand communication
✅ Coordinate and manage asset updates across various advertising platforms in line with seasonal collections
✅ Manage invoice and payment processes in coordination with HQ and US teams
✅ Support day-to-day communication and weekly calls with internal stakeholders and external agencies
✅ Research and analyze competitors’ strategies and tactics in the luxury fashion industry
✅ Stay up to date with trends and innovations in the digital and fashion advertising landscape
ASSUMPTION: The role may involve working with a diverse range of teams and requires strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Information Technology, Advertising, Business, or a related field
Experience: Entry-level (0-2 years)
Required Skills:
- Strong proficiency in Microsoft Office, especially Excel and PowerPoint
- Familiarity with online analytics tools such as Google Analytics and Adobe Analytics
- Data-driven mindset with strong analytical and creative problem-solving skills
- Proactive, innovative, collaborative, and solution-oriented attitude
Preferred Skills:
- Experience in Affiliate Marketing, Search Engine Optimization (SEO) or Search Engine Marketing (SEM)
ASSUMPTION: While specific industry experience is not required, a strong interest in luxury fashion and digital marketing is essential.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (based on industry standards for entry-level internships in Milan)
Benefits:
- On-the-job training and mentorship
- Opportunity to work in a prestigious luxury fashion house
- possibility to convert the internship into a full-time position upon completion
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level internships in Milan. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Luxury fashion and design
Company Size: Medium (501-1,000 employees)
Founded: 1978
Company Description:
- Versace is one of the most recognizable names in the world, known for its luxury fashion and design
- The company was founded in 1978 by Gianni Versace and is now led by CEO Emmanuel Gintzburger and Chief Creative Officer Dario Vitale
- Donatella Versace remains the Chief Brand Ambassador for Versace
Company Specialties:
- Luxury fashion design
- Retail and e-commerce
- Marketing and branding
Company Website: versace.com
ASSUMPTION: Versace is a well-established luxury fashion house with a strong global presence and a rich history in the industry.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The Digital Marketing Intern will report directly to the Senior Manager of Performance Marketing
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- On-the-job training and mentorship
- Possibility to convert the internship into a full-time position upon completion
- Exposure to various aspects of digital marketing within the luxury fashion industry
ASSUMPTION: This internship offers a unique opportunity for candidates to gain hands-on experience in digital marketing within a prestigious luxury fashion house.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): Milan, Italy (Piazza Einaudi, 4)
Geographic Context:
- Milan is the fashion capital of Italy and a major global hub for luxury fashion
- The office is located in the heart of Milan, close to public transportation and amenities
- The city offers a vibrant cultural scene, rich history, and a high quality of life
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: The hybrid work arrangement allows for a flexible balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Relevant education and skills
- Strong analytical and problem-solving skills
- Proactive and innovative mindset
- Collaborative and solution-oriented attitude
- Interest in luxury fashion and digital marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the luxury fashion industry and digital marketing
- Showcase your analytical skills and problem-solving abilities through examples
- Express your enthusiasm for the role and the company
ATS Keywords: Digital Marketing, Intern, Performance Marketing, Advertising Campaigns, Analytics, Luxury Fashion, Microsoft Office, Excel, PowerPoint, Google Analytics, Adobe Analytics
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company.
🛠️ Tools & Technologies
- Microsoft Office (Excel, PowerPoint)
- Google Analytics
- Adobe Analytics
- Advertising platforms (e.g., Google Ads, Facebook Ads, Instagram Ads)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the intern is working on.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Luxury and craftsmanship
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Proactive and solution-oriented
- Data-driven and analytical
- Collaborative and team-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do I possess strong analytical and problem-solving skills?
- Am I proactive, innovative, and solution-oriented?
- Am I comfortable working in a collaborative and team-focused environment?
- Do I have a strong interest in luxury fashion and digital marketing?
ASSUMPTION: Versace values candidates who align with their company values and work style, as well as those who demonstrate a strong interest in the luxury fashion industry and digital marketing.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The luxury fashion industry can be competitive and fast-paced, requiring adaptability and resilience
- The internship may involve working with a diverse range of teams, requiring strong communication and organizational skills
- The role may require occasional travel for events or meetings
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is similar to other digital marketing internships in the luxury fashion industry, but offers the unique opportunity to work for a prestigious and well-established fashion house
- The role may involve more responsibility and autonomy than other entry-level positions, offering a chance to make a significant impact on campaigns and projects
- Versace offers a competitive salary and benefits package, as well as the opportunity to gain valuable experience in the luxury fashion industry
ASSUMPTION: This role offers a unique opportunity for candidates to gain hands-on experience in digital marketing within a prestigious luxury fashion house.
📝 Sample Projects
- Assisting with the analysis and reporting of advertising campaign performance
- Collaborating with internal departments to ensure advertising campaigns align with 360° brand communication
- Researching and analyzing competitors’ strategies and tactics in the luxury fashion industry
ASSUMPTION: The specific projects the intern works on may vary depending on the needs of the company and the priorities of the Senior Manager of Performance Marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Versace?
- What opportunities are there for professional development and growth within the company?
- How does Versace support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and can help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your analytical and problem-solving skills
- Research the luxury fashion industry and Versace to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
