Director, Content Marketing

📌 Core Information

🔹 Job Title: Director, Content Marketing

🔹 Company: Arkestro

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing plans with an SEO strategy.
• Creating engaging content across various mediums to support revenue goals.
• Managing social media presence and engagement.
• Collaborating cross-functionally to establish content request workflows and ensure enablement success.
• Working with analysts and thought leaders to integrate expert insights into high-quality content.

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to work effectively with various teams to create and distribute impactful content.

📋 Key Responsibilities

✅ Create and oversee content marketing plans, including content creation, optimization, and distribution with an SEO strategy.

✅ Conduct market research to identify target audiences and content opportunities using key providers such as Gartner, Hackett, etc.

✅ Create engaging content across different mediums (e.g., blog posts, whitepapers, case studies, email campaigns, sales collateral, social media updates, videos, etc.).

✅ Develop content for the Arkestro website, continuously assessing website content for conversions.

✅ Manage social media presence and engagement.

✅ Work with the Director, Digital Marketing to create email marketing campaigns and analyze website traffic and user behavior to identify areas for improvement.

✅ Collaborate with cross-functional teams to establish content request workflows and ensure enablement success and consistency across the buyer's journey.

✅ Work closely with analysts and thought leaders on interviews, reports, and eBooks to integrate expert insights into high-quality content.

✅ Help frame the product marketing strategy, including target audience prioritization, positioning, and messaging; contribute to marketing mix strategy development.

✅ Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications.

✅ Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience).

Experience: 5+ years of experience working in content marketing or a related role for a SaaS company (ideally focused on procurement, sourcing, or supply chain solutions).

Required Skills:

• Proven track record of developing successful content strategies and marketing to enterprise customers.
• Experience working cross-functionally with teams to deliver critical customer insights and enablement material for multiple teams.
• Proven track record of delivering projects on time for executive-level teams.
• Ability to work in a fast-paced environment within a growth stage company and passion for working with disruptive technology.
• Exceptional writing and copy editing skills with a keen eye for detail - writing for B2B/SaaS, Sprout, WordPress, LinkedIn ads, Google Ads, SEM Rush (or similar tool), and Hubspot or similar CRM.
• Innovative thinker with a passion for storytelling and audience engagement.
• Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets.
• Ability to report on metrics that matter, report on what is working, what isn't. Familiar with Google Analytics.

Preferred Skills:

• Experience with content marketing automation tools (e.g., Marketo, Pardot, HubSpot).
• Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs, Moz).
• Knowledge of procurement, sourcing, or supply chain processes and trends.

ASSUMPTION: Candidates with experience in B2B content marketing and a strong portfolio demonstrating their ability to create engaging, high-quality content will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $150,000 USD per year. This range is based on industry standards for a Director of Content Marketing role with 5-10 years of experience in a SaaS company.

Benefits:

• Competitive salary and startup equity.
• Medical, Dental, Vision insurance premiums covered up to 100% (employee only).
• 401K matching.
• Unlimited PTO.
• A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits.
• A one-time allowance of $1,500 for home office supplies.
• Annual budget of $1,000 for learning and professional development.
• Diverse, inclusive, highly collaborative, and vibrant culture.

Working Hours: Full-time, typically 40 hours per week. However, this role may require occasional overtime or flexibility to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Arkestro operates in the procurement technology industry, focusing on predictive procurement and AI-driven spend transformation. The market is competitive, with established players and startups offering various solutions to help enterprises optimize their spend and reduce risk.

Company Size: Arkestro is a fast-growing tech company, which means it offers the agility and growth opportunities of a startup but with the stability and resources of an established organization.

Founded: Arkestro was founded in 2021, and it has since grown to become a leader in predictive procurement, using AI and game theory to unlock trapped savings and reduce risk for enterprise customers.

Company Description:

• Arkestro's Predictive Procurement platform accelerates enterprise spend transformation by using AI and game theory to unlock trapped savings and reduce risk, enabling teams to influence significantly more spend.
• The company combines AI with deep Negotiation Science, Supplier Science, and Process Science to help procurement teams improve win-rates while strengthening supply chain agility.
• Arkestro is committed to providing its employees with a benefits package designed to give them the flexibility they need to ensure a healthy life/work balance.

Company Specialties:

• Predictive Procurement
• AI-driven Spend Transformation
• Negotiation Science
• Supplier Science
• Process Science

Company Website: arkestro.com

ASSUMPTION: Arkestro's focus on AI and data-driven decision-making creates an environment where candidates with strong analytical skills and a passion for innovation will thrive.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader. The director will be responsible for leading and managing a team of content marketing specialists and will play a critical role in shaping Arkestro's content strategy and execution.

Reporting Structure: The director will report directly to the CMO or another senior marketing leader and will have the opportunity to work closely with cross-functional teams, including product, sales, and customer success.

Work Arrangement: This role is remote-friendly, with regular opportunities to get together in person for team building, design sprints, and customer visits.

Growth Opportunities:

• As Arkestro continues to grow, there will be opportunities for the director to expand their team and take on additional responsibilities, such as managing a broader marketing function or taking on a more strategic role within the organization.
• The director will have the opportunity to work closely with senior leadership and influence the company's content strategy and go-to-market approach.
• Arkestro's focus on innovation and continuous improvement creates an environment where high-performing individuals can quickly advance their careers.

ASSUMPTION: Candidates who are strategic thinkers, strong communicators, and effective leaders will be well-positioned to succeed in this role and take advantage of the growth opportunities it presents.

🌍 Location & Work Environment

Office Type: Remote-first, with regular opportunities to get together in person for team building, design sprints, and customer visits.

Office Location(s): Arkestro has a remote-first culture, with team members working from various locations across the United States and other countries.

Geographic Context:

• The United States has a well-established procurement technology market, with numerous competitors and customers. This context provides ample opportunities for the director to build relationships with industry influencers, partners, and customers.
• The remote work arrangement allows for greater flexibility in hiring and enables the director to work with a diverse team of content marketing specialists from various backgrounds and locations.
• The United States is home to many of Arkestro's target customers, including large enterprises and Fortune 500 companies. This proximity enables the director to better understand the needs and pain points of their target audience and create more relevant and impactful content.

Work Schedule: Full-time, typically 40 hours per week. However, this role may require occasional overtime or flexibility to meet project deadlines.

ASSUMPTION: Candidates who are self-motivated, organized, and able to manage their time effectively will be well-suited to the remote work arrangement and the flexible nature of this role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to assess cultural fit and basic qualifications.
• Subsequent video interviews with the hiring manager and other team members to discuss the role, responsibilities, and qualifications in more detail.
• Final video interview with senior leadership to discuss the role's fit within the organization and the company's long-term goals.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Content creation and strategy development skills.
• Ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
• Writing and editing skills, with a keen eye for detail and a strong command of the English language.
• Analytical skills and ability to report on metrics and make data-driven decisions.
• Cultural fit and alignment with Arkestro's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, as well as any experience working with procurement, sourcing, or supply chain processes and trends.
• Include examples of your past content marketing campaigns and their results to demonstrate your ability to create engaging, high-quality content that drives business outcomes.
• Prepare for behavioral interview questions that focus on your ability to work effectively with cross-functional teams, manage multiple projects, and make data-driven decisions.
• Research Arkestro's target audience and industry trends to demonstrate your understanding of the role's context and the company's mission.
• Follow up with the HR team or hiring manager after your interview to reiterate your interest in the role and address any concerns or questions that may have arisen during the interview process.

ATS Keywords: Content Marketing, SEO Strategy, Market Research, Content Creation, Social Media Management, Email Marketing, Cross-Functional Collaboration, Project Management, Writing Skills, Copy Editing, Analytical Skills, Storytelling, Audience Engagement, Visual Design, Google Analytics, CRM Tools, Procurement Technology, SaaS, Enterprise Customers

ASSUMPTION: Candidates who are proactive, persistent, and able to navigate the interview process effectively will be well-positioned to secure an offer for this role.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Sprout)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., HubSpot, Marketo, Pardot)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Candidates with experience using these tools and technologies will be well-versed in the day-to-day responsibilities of a content marketing role and better equipped to hit the ground running in this position.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Arkestro values innovation and encourages its team members to think creatively and challenge the status quo.
• Collaboration: Arkestro fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration and knowledge-sharing.
• Customer-centricity: Arkestro is committed to understanding and addressing the needs of its customers, with a focus on creating value and driving business outcomes.

Work Style:

• Agile: Arkestro operates in a fast-paced, dynamic environment, requiring team members to be adaptable and responsive to change.
• Data-driven: Arkestro emphasizes data-driven decision-making and continuous improvement, with a strong focus on metrics and analytics.
• Remote-friendly: Arkestro offers a remote-first work arrangement, with regular opportunities to get together in person for team building, design sprints, and customer visits.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you comfortable working remotely and managing your time effectively in a flexible work arrangement?
• Do you have a strong command of the English language, with excellent writing and editing skills?
• Are you comfortable working with data and making data-driven decisions to inform your content strategy and execution?
• Do you have a strong understanding of procurement, sourcing, or supply chain processes and trends, and are you comfortable working with industry-specific content and messaging?

ASSUMPTION: Candidates who are self-aware, reflective, and able to assess their fit with Arkestro's values and work style will be well-positioned to succeed in this role and contribute to the company's culture.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the role may require the director to manage multiple projects simultaneously and adapt to changing priorities and deadlines.
• The remote work arrangement may present challenges in terms of communication, collaboration, and time management, requiring the director to be proactive and self-motivated.
• The role may require the director to work with complex, technical content and subject matter experts, necessitating a strong ability to ask insightful questions and facilitate productive conversations.
• The competitive nature of the procurement technology market may present challenges in terms of standing out and differentiating Arkestro's content and messaging from that of its competitors.

ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a fast-paced, dynamic environment will be well-equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other director-level content marketing positions in the SaaS industry, with a focus on creating and executing content marketing plans, managing social media presence, and collaborating with cross-functional teams.
• However, this role is unique in its focus on the procurement technology industry and the use of AI and data-driven decision-making to unlock trapped savings and reduce risk for enterprise customers.
• Candidates with experience in the procurement technology industry or a related field may have an advantage in understanding the nuances of this role and the specific challenges and opportunities it presents.

ASSUMPTION: Candidates who are familiar with the procurement technology industry and have experience working with enterprise customers will be well-positioned to succeed in this role and make a significant impact on Arkestro's content strategy and execution.

📝 Sample Projects

• Developing a comprehensive content marketing plan for a new product launch, including blog posts, whitepapers, case studies, email campaigns, and social media updates.
• Creating a series of videos showcasing Arkestro's predictive procurement platform and its benefits for enterprise customers.
• Conducting market research to identify target audiences and content opportunities, and using that information to inform the development of a new content pillar or campaign.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the director may be responsible for leading and executing in this role. The specific projects and priorities will vary depending on the organization's needs and the director's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into that overall plan?
• How does Arkestro differentiate its content and messaging from that of its competitors in the procurement technology market?
• What are the most significant challenges and opportunities facing the content marketing team in the near term, and how can this role help address them?
• How does Arkestro support the professional development and growth of its content marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of the content marketing function, and how are they tracked and reported on?

ASSUMPTION: These key questions are designed to help candidates better understand the role's context, the company's content marketing strategy, and the director's responsibilities and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, as well as any experience working with procurement, sourcing, or supply chain processes and trends.
• Prepare for behavioral interview questions that focus on your ability to work effectively with cross-functional teams, manage multiple projects, and make data-driven decisions.
• Research Arkestro's target audience and industry trends to demonstrate your understanding of the role's context and the company's mission.
• Follow up with the HR team or hiring manager after your interview to reiterate your interest in the role and address any concerns or questions that may have arisen during the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.