📌 Core Information
🔹 Job Title: Director of Brand Licensing
🔹 Company: Brightstar Lottery
🔹 Location: Providence, Rhode Island, United States
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: July 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive brand licensing strategy
- Negotiating license agreements and managing licensor relationships
- Collaborating with internal teams to support global licensing initiatives
- Conducting market research and competitive analysis
ASSUMPTION: This role requires a strategic thinker with deep expertise in licensing, brand management, and partnership negotiations to drive revenue growth through brand licensing.
📋 Key Responsibilities
✅ Develop and implement a comprehensive brand licensing strategy to maximize market penetration and revenue
✅ Negotiate license agreements and manage licensee relationships with third-party licensors
✅ Maintain brand integrity by ensuring licensees adhere to brand guidelines and quality standards
✅ Collaborate with internal teams including but not limited to marketing, sales, finance, product development, and legal to support global licensing initiatives
✅ Conduct market research and competitive analysis to identify new licensing opportunities
✅ Monitor and evaluate licensee performance, ensuring alignment with company objectives and maximizing profitability
✅ Manage contract negotiations to secure favorable terms and long-term partnerships
✅ Stay ahead of industry trends and regulatory requirements affecting brand licensing
ASSUMPTION: This role involves a mix of strategic planning, relationship management, and contract negotiation to maximize brand licensing revenue.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or related field (Master's preferred)
Experience: Minimum 10 years of experience in brand licensing, partnerships, or business development roles
Required Skills:
- Proven track record in negotiating and managing high-value licensing agreements
- Strong understanding of brand management, intellectual property rights, and trademark protection
- Sound financial acumen needed for financial planning and analysis
- Excellent communication, negotiation, and relationship-building skills
- Ability to analyze market trends, financial reports, sales reports, and licensing performance metrics
- Expertise in strategic planning and revenue generation through licensing partnerships
- Leadership experience with the ability to manage cross-functional teams and external partners
Preferred Skills:
- Experience working with global licensing programs and expanding brands internationally
- Familiarity with licensing contracts and key legal terminology and processes
- Ability to create and manage budgets for licensing activities, track financial performance, royalty projections
- Strong presentation skills to executive and senior leadership as well as external partners
- Skilled at developing strategy and plans for new and existing products
- Ability to prioritize and manage multiple projects in a fast-paced, dynamic environment
- Ability to travel up to 30%
ASSUMPTION: Candidates should have a strong background in brand licensing and business development, with a proven track record of driving revenue growth through licensing partnerships.
💰 Compensation & Benefits
Salary Range: $117,880 - $240,000 (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- 401(k) Savings Plan
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Accident Insurance
- Disability Insurance
- Tuition Reimbursement
- Paid Time Off
- Wellness Programs
- Identity Theft Insurance
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The estimated salary range is based on industry standards for a Director of Brand Licensing role, considering the required experience level and location. Actual pay may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Lottery and Gaming
Company Size: Brightstar Lottery has approximately 6,000 employees, making it a mid-sized company. This means applicants can expect a structured work environment with established processes, while still having opportunities for growth and innovation.
Founded: Brightstar Lottery was founded with a focus on delivering secure technology and producing reliable, comprehensive solutions for its customers in the lottery industry.
Company Description:
- Brightstar is an innovative, forward-thinking global leader in lottery, building on its renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for its customers.
- The company's best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable its customers to achieve their goals, fulfill player needs, and distribute meaningful benefits to communities.
- Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility.
Company Specialties:
- Lottery technology and operations
- Retail and digital lottery solutions
- Brand licensing and partnerships
- Global lottery games and services
Company Website: www.brightstarlottery.com
ASSUMPTION: Brightstar Lottery is a well-established company in the lottery industry, with a strong focus on technology, operations, and global partnerships.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a high degree of expertise and strategic decision-making.
Reporting Structure: The Director of Brand Licensing will report directly to the Vice President of Brand Licensing and will oversee a team of licensing managers and analysts.
Work Arrangement: This is an on-site role, with the expectation of working from the company's offices in Providence, Rhode Island. The role may require up to 30% travel to attend industry events, meet with licensors, and visit other Brightstar offices.
Growth Opportunities:
- As Brightstar continues to expand its global presence, there may be opportunities for the successful candidate to take on additional responsibilities or lead international licensing efforts.
- With experience and strong performance, the candidate may have the opportunity to advance to a Vice President or higher-level role within the brand licensing department.
- Brightstar's focus on innovation and technology creates opportunities for the candidate to stay current with industry trends and develop new skills in digital licensing and partnerships.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance within the brand licensing department.
🌍 Location & Work Environment
Office Type: Brightstar Lottery's offices are modern, professional spaces designed to foster collaboration and innovation.
Office Location(s): Providence, Rhode Island, United States
Geographic Context:
- Providence is the capital and most populous city of Rhode Island, with a population of approximately 190,000 people.
- The city is known for its vibrant arts scene, historic architecture, and diverse cultural institutions.
- Providence has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for early mornings, evenings, and weekends as needed to accommodate meetings with licensors or industry events.
ASSUMPTION: The work environment at Brightstar Lottery's Providence office is professional and collaborative, with a focus on innovation and growth in the lottery industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth behavioral and situational interview with the hiring manager and a member of the HR team
- Final interview with the Vice President of Brand Licensing
- Background check and reference checks
Key Assessment Areas:
- Brand licensing and partnership negotiation expertise
- Strategic planning and revenue generation skills
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit with Brightstar's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your brand licensing and business development experience, as well as your strategic planning and leadership skills.
- Prepare examples of successful licensing agreements you've negotiated and managed, as well as any challenges you've overcome in previous roles.
- Research Brightstar Lottery's brand and licensing portfolio to demonstrate your understanding of the company's licensing strategy and opportunities for growth.
ATS Keywords: Brand Licensing, Partnership Negotiations, Brand Management, Intellectual Property Rights, Financial Acumen, Strategic Planning, Revenue Generation, Licensing Partnerships, Cross-Functional Teams, External Partners, Market Research, Competitive Analysis, Contract Negotiation, Industry Trends, Regulatory Requirements
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' brand licensing and business development experience, as well as their strategic planning and leadership skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for business development and project management, with a focus on data analysis and visualization to inform strategic decision-making.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Brightstar encourages creativity, continuous learning, and a focus on driving industry trends.
- Integrity: The company values honesty, transparency, and ethical decision-making in all aspects of its business.
- Collaboration: Brightstar fosters a culture of teamwork, open communication, and mutual respect among its employees.
Work Style:
- Brightstar's work environment is fast-paced and dynamic, with a focus on meeting tight deadlines and driving results.
- The company values a strong work-life balance, with flexible work arrangements and a focus on employee well-being.
- Brightstar encourages a culture of continuous improvement, with a focus on learning from both successes and setbacks.
Self-Assessment Questions:
- Do you have a proven track record of driving revenue growth through brand licensing partnerships?
- Are you comfortable working in a fast-paced, dynamic environment with multiple deadlines and determined follow-up skills?
- Do you thrive in a collaborative work environment that values open communication and mutual respect?
ASSUMPTION: Brightstar Lottery values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a proven track record of driving revenue growth through brand licensing partnerships.
⚠️ Potential Challenges
- The role may require extensive travel, up to 30% of the time, to attend industry events, meet with licensors, and visit other Brightstar offices.
- The work environment is fast-paced and dynamic, with a focus on meeting tight deadlines and driving results, which may lead to occasional long hours or weekend work.
- The role involves managing external partners and licensors, which may require navigating complex legal and financial agreements and ensuring compliance with licensing terms.
- The Providence office may experience seasonal weather conditions, with cold, snowy winters and warm, humid summers, which may impact commuting and work arrangements.
ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges related to extensive travel, a fast-paced work environment, and managing external partners and licensors.
📈 Similar Roles Comparison
- Compared to other brand licensing roles, this position places a greater emphasis on strategic planning, revenue generation, and leadership, with a focus on driving brand licensing revenue growth.
- In the lottery industry, brand licensing plays a crucial role in expanding a company's product portfolio and driving revenue growth, making this role particularly important for Brightstar Lottery's success.
- Career-wise, this role offers significant growth opportunities, with the potential to advance to a Vice President or higher-level role within the brand licensing department.
ASSUMPTION: This role is unique in its focus on strategic planning, revenue generation, and leadership within the brand licensing department, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Negotiating and securing a licensing agreement with a major entertainment property to expand Brightstar Lottery's product portfolio and drive revenue growth
- Conducting market research and competitive analysis to identify new licensing opportunities in emerging lottery categories
- Managing a team of licensing managers and analysts to track licensee performance, ensure compliance with licensing terms, and maximize profitability
ASSUMPTION: These sample projects illustrate the strategic, revenue-driven, and leadership-focused nature of the Director of Brand Licensing role at Brightstar Lottery.
❓ Key Questions to Ask During Interview
- Can you describe the current brand licensing portfolio and any upcoming initiatives or expansion plans?
- How does the brand licensing team collaborate with other departments, such as marketing, sales, and product development, to support global licensing initiatives?
- What are the key challenges and opportunities in the brand licensing landscape, both within Brightstar Lottery and the broader lottery industry?
- How does Brightstar Lottery support the professional development and growth of its brand licensing team members?
- What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's brand licensing strategy, and the work environment, allowing you to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand licensing and business development experience, as well as your strategic planning and leadership skills.
- Prepare examples of successful licensing agreements you've negotiated and managed, as well as any challenges you've overcome in previous roles.
- Research Brightstar Lottery's brand and licensing portfolio to demonstrate your understanding of the company's licensing strategy and opportunities for growth.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
