🔹 Job Title: Director of Growth Marketing - Analytics
🔹 Company: Nasdaq
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time
🔹 Category: 📊 Marketing Analytics & Insights, 🚀 Growth Marketing
Nasdaq is seeking a Director of Growth Marketing - Analytics to build and lead a high-performing marketing team focused on driving growth across the entire customer lifecycle. This strategic leadership role involves developing and executing multifaceted global marketing strategies, working cross-functionally to deliver measurable business impact, and communicating results to executive stakeholders. As a player-coach, you'll oversee regional/segment marketing, field marketing, and account-based marketing (ABM) initiatives while maintaining deep partnerships with Revenue teams.
ASSUMPTION: Based on the description's emphasis on both team leadership and hands-on execution ("player-coach"), this appears to be a role that requires both strategic oversight and tactical implementation skills.
✅ Campaign Strategy & Planning: Lead demand generation planning and strategy throughout the customer lifecycle, focusing on moving leads through the funnel via omni-channel campaigns including local advertising, events, and ABM orchestrations.
✅ Acquisition & Revenue Generation: Deliver against revenue targets (pipeline, bookings) and marketing metrics (MQL volume, lead conversion rate, cost per lead, ROAS).
✅ Team Management: Lead a team of growth marketers, foster cross-functional collaboration, improve processes, and encourage individual growth through project ownership.
✅ Revenue Partnership: Establish successful partnerships with Sales teams to deliver campaigns aligned with various segments based on personas, industries, and verticals.
✅ Data-Driven Decision Making: Prioritize team initiatives based on business KPIs, leverage data for investment decisions, and deliver consistent performance reports with actionable insights.
✅ Budget Management: Own and manage a global marketing budget, track spend vs. growth, forecast outcomes, and identify new marketing investment opportunities.
✅ Vendor Management: Manage demand generation agency partners and vendors to build and execute growth strategies.
Education: Bachelor's degree in marketing, communications or related field
Experience: 8+ years of experience in marketing with financial services and B2B firms
Skills:
Preferred Skills:
Salary Range: $120,800 - $201,300
Benefits:
Industry Comparison: This compensation package is competitive within the financial services/technology sector for director-level marketing positions in the New York metropolitan area, with a comprehensive benefits package that exceeds many industry standards.
Industry Position: Nasdaq is a global technology company operating stock exchanges and providing market services, data, and technology solutions to the capital markets, primarily for financial institutions.
Company Size: Nasdaq is a large enterprise company listed on the Nasdaq Stock Market (NDAQ).
Company Stage: Established enterprise with global operations.
ASSUMPTION: While specific details about Nasdaq's current market position aren't explicitly stated in the job description, the company is well-known as one of the world's largest exchange operators and a technology provider to capital markets, which indicates its enterprise status and global reach.
Career Level: Senior - Director level
Reporting Structure: This appears to be a leadership position with direct reports, likely reporting to a VP of Marketing or similar executive.
Team Size/Composition: The role involves managing a team of growth marketers, though exact team size is not specified.
Growth Opportunities: Potential advancement to VP-level marketing positions, with opportunities to expand scope across regions or business units.
ASSUMPTION: The reporting structure and growth opportunities are inferred based on the director-level title and responsibilities described, including team management and executive stakeholder engagement, which suggests this is a senior position with advancement potential.
Office Type: Hybrid (home/office schedule mentioned as a benefit)
Geographic Context: New City is in Rockland County, NY, part of the greater New York metropolitan area - one of the world's leading financial centers with numerous financial services and technology companies.
Work Schedule: Standard full-time with flexibility through hybrid arrangement
Regional Considerations: The New York metro area has a high cost of living but offers excellent access to financial services talent, major clients, and professional networking opportunities.
ASSUMPTION: The hybrid work schedule is explicitly mentioned in the benefits section. The regional context is based on standard knowledge of New York's position as a global financial hub.
Typical Process: For director-level roles at large financial technology firms like Nasdaq, expect 4-6 interview rounds including initial screening, panel interviews with key stakeholders, presentation of marketing strategies/case studies, and executive-level conversations.
Key Assessment Areas:
Application Tips:
ATS Keywords: growth marketing, demand generation, marketing analytics, ABM, revenue marketing, B2B marketing, financial services marketing, Pardot, Salesforce, Marketo, 6Sense, Google Analytics, PowerBI, marketing ROI, pipeline generation, team leadership, budget management
ASSUMPTION: These interview insights are based on standard practices for director-level marketing positions in enterprise financial technology companies, not on Nasdaq-specific procedures.
The role specifically mentions experience with:
ASSUMPTION: While not explicitly mentioned, knowledge of additional marketing technology tools like customer data platforms (CDPs), email marketing platforms, landing page builders, content management systems, and social media management tools would likely be beneficial in this role based on industry standards.
Company Values: Nasdaq emphasizes inclusivity and diversity ("Come as You Are" section), as well as work-life balance (evident in benefits package).
Work Style: The role description suggests a collaborative, cross-functional environment requiring strong stakeholder management and executive communication skills. The "player-coach" reference indicates both strategic leadership and hands-on execution are valued.
Self-Assessment Questions:
ASSUMPTION: The cultural elements are inferred primarily from the equal opportunity statement, benefits package, and job responsibilities which emphasize collaboration and cross-functional partnerships.
ASSUMPTION: These potential challenges are identified based on the scope and expectations outlined in the job description, particularly the breadth of responsibilities and dual accountabilities.
This Director of Growth Marketing role at Nasdaq differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
Based on the role responsibilities, someone in this position might work on:
ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and represent typical initiatives for a Growth Marketing Director in financial technology.
ASSUMPTION: These questions are suggested based on the role type and focus areas highlighted in the job description, and should be adapted based on specific interview dynamics and prior conversations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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