📌 Core Information
🔹 Job Title: Especialista CRM & Marketing Automation
🔹 Company: Concesionaria Vuela Compañía de Aviación S.A.P.I
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing & Sales
🔹 Date Posted: 2025-04-04
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Optimizing and managing Salesforce Marketing Cloud platform
- Developing segmentation strategies and customer journey automation
- Utilizing AI and data analysis to enhance campaign efficiency and customer experience
- Collaborating with cross-functional teams to drive marketing success
ASSUMPTION: This role requires a strong balance of technical skills in CRM and marketing automation, as well as analytical thinking and creativity to develop effective segmentation strategies and customer journeys.
📋 Key Responsibilities
✅ Optimize and manage the Salesforce Marketing Cloud platform for efficient campaign execution
✅ Develop and implement segmentation strategies and customer journey automation
✅ Utilize AI and data analysis to improve campaign efficiency and customer experience
✅ Collaborate with cross-functional teams to drive marketing success and achieve business objectives
✅ Monitor and analyze key metrics to optimize campaigns and strategies continuously
✅ Lead initiatives for platform improvement and efficiency
ASSUMPTION: The role involves a mix of technical tasks, strategic planning, and data-driven decision-making to maximize marketing impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2 years of experience in CRM and Marketing Automation
Required Skills:
- Proven expertise in Salesforce Marketing Cloud (preferably with Data Cloud and Einstein AI)
- Experience in designing and executing customer journeys
- Strong analytical skills and data-driven mindset
- Familiarity with APIs, data integration, FTP, and automation tools
- Ability to execute A/B testing and optimize campaigns based on data
Preferred Skills:
- Experience in the airline or travel industry
- Fluency in Spanish and English
- Certification in Salesforce Marketing Cloud
ASSUMPTION: Candidates with a strong background in CRM and marketing automation, combined with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: MXN 60,000 - 80,000 per month (based on industry standards for mid-level marketing roles in Mexico City)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on flights and services
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate campaign needs
ASSUMPTION: The salary range is an estimate based on market research for similar roles in the region. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Airline and travel
Company Size: Small (11-50 employees)
Founded: 2012
Company Description:
- Concesionaria Vuela Compañía de Aviación S.A.P.I is a small airline company based in Coral Gables, Florida, with operations in Mexico
- The company focuses on providing affordable and convenient travel options for its customers
- Concesionaria Vuela is committed to delivering exceptional customer service and creating memorable travel experiences
Company Specialties:
- Low-cost airline services
- Customer-focused marketing strategies
- Affordable travel options
Company Website: Vuela
ASSUMPTION: As a small company, Concesionaria Vuela offers a dynamic and agile work environment, with opportunities for growth and impact on the business.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, with potential for remote work in the future
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to include additional marketing channels or regions
- Professional development opportunities, such as training or certifications
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a significant impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Mexico City is a major hub for business, finance, and tourism in Latin America
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate campaign needs
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final decision and offer
Key Assessment Areas:
- Technical skills in CRM and marketing automation
- Analytical and problem-solving abilities
- Creativity and strategic thinking
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in CRM and marketing automation
- Demonstrate a strong understanding of the airline and travel industry
- Showcase your ability to think strategically and develop innovative solutions
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: CRM, Marketing Automation, Salesforce Marketing Cloud, Customer Journey, Segmentation, Data Analysis, AI, Campaign Optimization
ASSUMPTION: The application process is straightforward and focused on assessing the candidate's technical skills, industry knowledge, and strategic thinking.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Einstein AI
- APIs and data integration tools
- FTP
- Automation tools (e.g., Zapier, IFTTT)
ASSUMPTION: The role requires proficiency in Salesforce Marketing Cloud and related tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven mindset
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and communication
- Data-driven decision-making and continuous learning
- Flexible and adaptable to changing priorities and needs
Self-Assessment Questions:
- Do you have a proven track record of success in CRM and marketing automation?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative and team-oriented work setting?
- Are you able to think strategically and develop innovative solutions to marketing challenges?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration, adaptability, and a customer-centric mindset.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role requires a strong balance of technical skills and strategic thinking, which may be challenging for candidates who are stronger in one area than the other
- The company is a small airline with limited resources, which may present challenges in terms of budget, tools, or support for marketing initiatives
- Mexico City is a large and bustling city with traffic congestion and other urban challenges, which may impact work-life balance and commuting time
ASSUMPTION: These challenges can be mitigated by strong communication, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or CRM Specialist position in other industries, but with a focus on the airline and travel industry
- Compared to other marketing roles, this position requires a stronger emphasis on technical skills and data analysis
- Career progression in this role may lead to senior marketing positions within the company or related industries
ASSUMPTION: This role offers a unique opportunity to apply marketing automation and CRM skills in the airline and travel industry, with potential for growth and development.
📝 Sample Projects
- Developing and implementing a customer journey automation strategy for a new marketing campaign
- Analyzing customer data to identify segmentation opportunities and improve campaign targeting
- Optimizing email campaign performance through A/B testing and data-driven decision-making
ASSUMPTION: These projects are representative of the types of tasks and initiatives that the CRM & Marketing Automation Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the company, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Vuela careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills in CRM and marketing automation
- Prepare for the interview by researching the company, industry, and role, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR department after the interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
