📌 Core Information
🔹 Job Title: Event & Campaign Marketing Lead - Remote
🔹 Company: Cognizant
🔹 Location: United States, Texas, Austin
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategy across critical Cloud Learning channels
- Collaborating cross-functionally with various teams to deliver go-to-market programs
- Building and maintaining relationships with internal and external stakeholders
- Analyzing data and presenting insights to drive decision-making
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Land skilling events and channels strategy for an always-on presence in market across critical distribution channels
✅ Lead with influence across stakeholder teams to deliver best-in-class go-to-market programs
✅ Partner with internal and external communication leads to align on overall narrative, messaging, and branding across distribution channels
ASSUMPTION: This role requires a high level of collaboration, project management, and adaptability to manage multiple stakeholders and channels.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent
Experience: 5 years of relevant experience in event and marketing verticals
Required Skills:
- Proven experience in event marketing and campaign management
- Strong stakeholder management skills
- Excellent analytical and problem-solving skills
- Excellent communication skills (verbal and written)
Preferred Skills:
- Thought leadership and relationship building/management with internal and external stakeholders
- Ability to think big and challenge the status quo
- Familiarity with Cloud marketing trends
- Experience in and passion for the learning and skilling space
ASSUMPTION: Candidates with a strong background in marketing, event planning, and stakeholder management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 per year (based on experience and qualifications)
Benefits:
- Medical, Dental, Vision, and Life Insurance
- Paid Holidays and Paid Time Off
- 401(k) Plan and Contributions
- Long-Term/Short-Term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are subject to applicable eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology and Services
Company Size: Cognizant is a large enterprise with over 250,000 employees worldwide. This means there are ample opportunities for career growth and development.
Founded: 1994. Cognizant has over 25 years of experience in providing technology solutions and services to clients worldwide.
Company Description:
- Cognizant is a leading provider of information technology, consulting, and business process services
- The company leverages modern technologies to transform business operations and accelerate digital transformation
- Cognizant delivers enterprise-grade solutions that help developers build more sustainably
Company Specialties:
- Cloud Computing
- Digital Transformation
- Artificial Intelligence and Machine Learning
Company Website: cognizant.com
ASSUMPTION: Cognizant's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Global Marketing team and collaborates with various internal and external stakeholders.
Work Arrangement: This is a remote role for candidates living in the US. However, there may be occasional travel requirements for events and meetings.
Growth Opportunities:
- Potential to advance to a senior marketing role within the organization
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a dynamic, fast-growing industry
ASSUMPTION: This role offers significant growth potential for the right candidate, given Cognizant's size and global presence.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): United States, Texas, Austin
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry and startup culture
- The city offers a high quality of life, with numerous cultural attractions and outdoor activities
- Texas is a state with no state income tax, which may impact take-home pay
Work Schedule: Full-time (40 hours per week), with occasional travel requirements
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while occasional travel may be required for events and meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the global marketing director
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Stakeholder management and collaboration
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing and event planning experience in your resume
- Tailor your cover letter to demonstrate your understanding of Cognizant's business and the role's requirements
- Prepare examples of successful marketing campaigns or events you've managed
ATS Keywords: Event Marketing, Campaign Management, Stakeholder Management, Analytical Skills, Problem-Solving, Communication Skills, Cloud Marketing Trends, Learning and Skilling
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and ability to work effectively with various stakeholders.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The successful candidate will be comfortable using marketing automation tools and data analysis software to drive decision-making.
👔 Cultural Fit Considerations
Company Values:
- Client Focus
- Integrity
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on delivering value to clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with various stakeholders?
- Do you have a proven track record of delivering results and driving value for clients?
ASSUMPTION: Cognizant values candidates who are client-focused, innovative, and able to work effectively in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a matrixed organization
- Keeping up with the fast-paced nature of the tech industry and Cognizant's growth
- Occasional travel requirements for events and meetings
- Balancing work-life demands in a remote work arrangement
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively and thrive in a dynamic, fast-growing environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Campaign Manager position, but with a specific focus on events and channels strategy
- Cognizant's large size and global presence offer more opportunities for career growth and development compared to smaller organizations
- This role may have more travel requirements than purely remote roles, but offers a higher salary range and comprehensive benefits package
ASSUMPTION: Candidates should consider their career goals, work-life balance preferences, and salary expectations when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a global event strategy for Cognizant's Cloud Learning platform
- Managing a team to deliver a successful virtual event or webinar series
- Analyzing campaign performance data to optimize future marketing efforts
ASSUMPTION: These sample projects reflect the strategic, collaborative, and data-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Cognizant's Cloud Learning platform?
- What are the key priorities for this role in the first 90 days?
- How does Cognizant support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does Cognizant measure the success of its marketing campaigns and events?
ASSUMPTION: These questions will help candidates better understand the role's expectations, Cognizant's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and event planning experience
- Write a cover letter that demonstrates your understanding of Cognizant's business and the role's requirements
- Prepare examples of successful marketing campaigns or events you've managed
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
