Event & Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Event & Marketing Manager (m/w/d)

🔹 Company: straiv GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Marketing & Events

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic development and operational implementation of event strategy
• Planning and execution of events from conception to on-site execution
• Coordinating stakeholders, both internal and external
• Creatively developing event concepts and ensuring measurable success
• Optimizing lead generation through targeted online marketing measures

ASSUMPTION: This role requires a high level of organization, creativity, and strong communication skills to successfully manage events and marketing projects.

📋 Key Responsibilities

✅ Plan and execute events from initial idea to on-site realization, including Messen, Roadshows, and own events

✅ Coordinate stakeholders, such as service providers, partners, and internal teams

✅ Ensure a strong brand presence through event design, branding, and merchandising

✅ Develop creative event concepts tailored to specific target groups and aligned with strategic objectives

✅ Measure and analyze event success using defined KPIs and derive learnings for future measures

✅ Conceptualize and organize webinars in collaboration with partners and internal speakers

✅ Continuously optimize lead generation through targeted online marketing measures

✅ Support the marketing team with ideas, hands-on mentality, and team spirit in various projects

ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to work well under pressure, especially during event execution.

🎯 Required Qualifications

Education: Relevant degree in Marketing, Event Management, or a comparable field

Experience: At least 3 years of professional experience in event management, preferably in a B2B environment or an agency, with proven successes in event planning and execution

Required Skills:

• Excellent organizational skills and a structured, results-oriented work approach
• Strong communication and negotiation skills
• Self-starter mentality and team spirit
• Very good German and English language skills in speaking and writing
• Great interest in the travel industry and hospitality sector

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the hotel industry and its specific requirements

ASSUMPTION: Candidates with a background in event management or marketing, along with relevant experience and strong communication skills, are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the region)

Benefits:

• Hybrid work model (3 days in the office)
• Flexible working hours
• Regular team events (Christmas & Summer festivals, Wasen, and other events)
• Modern office with free parking
• Monthly benefit allowance (€50)
• Monthly childcare subsidy (€50 per child)
• Monthly public transport subsidy (€29)
• Company discounts

Working Hours: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for the region and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Software as a Service (SaaS) for the hotel industry

Company Size: Small to medium-sized (30-50 employees, based on LinkedIn data)

Founded: 2019

Company Description:

• straiv is an ambitious team with diverse backgrounds, all sharing the same goal of helping hotels create seamless guest experiences
• The company works with over 3,400 hotels in 30 countries and is still in its early stages of growth
• straiv offers an online check-in solution for hotels, enabling guests to check-in and check-out digitally

Company Specialties:

• Online check-in solutions for hotels
• Guest experience improvement
• Hotel technology

Company Website: straiv.io

ASSUMPTION: straiv is a growing startup with a strong focus on innovation and customer success in the hotel technology sector.

📊 Role Analysis

Career Level: Mid-level marketing and events professional

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Potential career progression into a senior marketing or events role as the company grows
• Opportunities to gain experience in various aspects of marketing and events
• Chance to contribute to the growth and success of a fast-growing startup in the hotel technology sector

ASSUMPTION: This role offers strong growth potential as the company continues to expand its customer base and enter new markets.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with free parking

Office Location(s): Industriestr. 23, 70565 Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany
• The city is known for its vibrant culture, rich history, and beautiful landscapes
• Stuttgart offers a high quality of life, with a well-developed public transportation system and numerous parks and green spaces

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the modern office space provides a comfortable and productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and company culture
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Event planning and execution skills
• Communication and negotiation skills
• Creativity and strategic thinking
• Adaptability and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful events you have planned and executed, focusing on the results and impact
• Research straiv and the hotel industry to demonstrate your understanding of the company and its mission

ATS Keywords: Event Management, Marketing, Project Management, Stakeholder Coordination, Branding, Creative Concept Development, Success Measurement, Lead Generation, Webinar Organization, Communication Skills, Negotiation Skills, Self-Starter Mentality, Team Spirit, German Language Skills, English Language Skills, Travel Industry

ASSUMPTION: The application process at straiv is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event management software (e.g., Eventbrite, Cvent)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's existing skills.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Customer focus
• Teamwork
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Creative and strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
• Do you have a strong sense of ownership and responsibility for your work?

ASSUMPTION: straiv values candidates who are ambitious, customer-focused, and able to work well in a collaborative, innovative environment.

⚠️ Potential Challenges

• Managing multiple events and projects simultaneously may be challenging, requiring strong organizational skills and time management
• Working with diverse stakeholders, both internal and external, may present communication challenges that require strong negotiation and conflict resolution skills
• The hybrid work arrangement may require additional self-discipline and time management skills to balance remote and in-office work effectively
• The fast-paced, dynamic nature of the company may present challenges in terms of adaptability and continuous learning

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to event management roles in other industries, this role places a stronger emphasis on strategic development and measurable success
• In the hotel industry, event management often focuses on guest experiences and customer satisfaction, while this role also emphasizes lead generation and marketing objectives
• Career progression in this role may involve moving into a senior marketing or events position as the company grows, rather than specializing in a specific aspect of event management

ASSUMPTION: This role offers a unique blend of event management and marketing responsibilities, with strong potential for career growth as the company expands.

📝 Sample Projects

• Planning and executing a successful industry conference, including speaker coordination, logistics, and on-site management
• Developing and implementing a targeted online marketing campaign to generate leads and increase brand awareness
• Creating and executing a creative event concept tailored to a specific target group, such as hotel owners or general managers

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from event planning and execution to marketing strategy and creative concept development.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for events and marketing, and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales or product development?
• What are the most important qualities you're looking for in a candidate for this role?
• How does straiv support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the company's long-term vision, team dynamics, and expectations for the role, as well as the candidate's opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: straiv.recruitee.com/o/marketing
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful events you have planned and executed, focusing on the results and impact
• Research straiv and the hotel industry to demonstrate your understanding of the company and its mission
• Follow up with Vivien from the People & Culture team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.