📌 Core Information
🔹 Job Title: Executive Creative Director
🔹 Company: BPD
🔹 Location: Boca Raton, FL
🔹 Job Type: Full-time
🔹 Category: Creative, Healthcare
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 10+ Years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading a multidisciplinary creative team to drive innovative healthcare communication strategies
- Championing big ideas from pitch to execution across every channel
- Setting the creative vision and tone for the company’s portfolio
- Inspiring and mentoring a high-performing creative team
- Partnering with clients to make daring ideas reality while ensuring alignment with business and regulatory needs
ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking to drive innovative healthcare communication solutions.
📋 Key Responsibilities
✅ Lead a multidisciplinary creative team to develop bold, unexpected work that turns complex healthcare challenges into compelling stories and brand experiences
✅ Champion big ideas from pitch to execution across every channel, ensuring work is original, strategically aligned, and emotionally resonant
✅ Set the creative vision and tone for the company’s portfolio, ensuring work is original, strategically aligned, and emotionally resonant
✅ Inspire and mentor a high-performing creative team across disciplines; foster a culture of collaboration, trust, innovation, and accountability
✅ Raise the creative bar—conceptually and craft-wise—on all work; maintain high standards while balancing timelines and budgets
✅ Partner with clients to make daring ideas reality, with empathy and clarity while ensuring alignment with business and regulatory needs
✅ Collaborate cross-functionally with Strategy, Media, Engagement and Account teams to create integrated solutions that are insight-driven and results-focused
✅ Stay fluent in creative and cultural trends within and beyond healthcare to fuel innovation and differentiate
✅ Show up for your team and your clients, with at least 50% of time spent in-person/traveling
ASSUMPTION: This role requires a strong understanding of healthcare regulations and the ability to work creatively within them.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Fine Arts, Design, Communications, or a related discipline)
Experience: 10+ years of creative experience, with at least 5 years leading teams, ideally within healthcare advertising or communications
Required Skills:
- Proven track record of leading creative teams and driving innovative healthcare communication solutions
- Strong conceptual chops and storytelling instincts
- Natural leadership style—empathetic, inclusive, and inspiring
- Ability to present with confidence and connect with clients on a human level
- Proclivity for pitching new business and attracting new clients
Preferred Skills:
- Deep understanding of healthcare regulations
ASSUMPTION: Candidates with a strong portfolio showcasing award-winning or transformative work will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for an Executive Creative Director with 10+ years of experience in healthcare advertising)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with at least 50% of time spent in-person/traveling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing services firm specializing in healthcare
Company Size: Mid-sized (100-500 employees)
Founded: 1995
Company Description:
- BPD delivers the future to healthcare’s leading brands through fully integrated solutions, including branding, marketing, communications, and business consulting
- Technology-enabled, AI-infused solutions supported by a proprietary data platform
- Clients range from large health systems to prestigious academic medical centers to leading healthcare innovators
Company Specialties:
- Healthcare marketing and advertising
- Branding and rebranding
- Data-driven marketing strategies
Company Website: www.bpdhealthcare.com
ASSUMPTION: BPD values diversity, inclusion, and belonging, as reflected in their commitment to Unified BPD and their equal opportunity employment policy.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports to the Chief Creative Officer
Work Arrangement: Hybrid (3 office days per week, with the rest of the time working remotely)
Growth Opportunities:
- Potential to grow into a Chief Creative Officer role or other executive leadership positions
- Opportunities to work on high-profile healthcare accounts and drive innovative campaigns
- Chance to mentor and develop junior creative team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's creative direction and healthcare clients.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Boca Raton, FL and Nashville, TN
Geographic Context:
- Boca Raton is located in South Florida, offering a subtropical climate and access to beaches, cultural attractions, and outdoor activities
- Nashville is known for its vibrant music scene, historic sites, and growing tech industry
Work Schedule: Full-time (40 hours per week), with at least 50% of time spent in-person/traveling
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while also providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager to discuss the role and company in more detail
- Creative challenge or presentation to showcase problem-solving skills and creative thinking
- Final interview with key stakeholders to assess fit and make a hiring decision
Key Assessment Areas:
- Creativity and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Understanding of healthcare regulations and industry trends
Application Tips:
- Tailor your resume and cover letter to highlight your creative leadership experience and healthcare industry knowledge
- Prepare a portfolio showcasing your award-winning or transformative work
- Be ready to discuss your creative process and how you've overcome challenges in previous roles
- Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity
ATS Keywords: Executive Creative Director, Healthcare Advertising, Creative Leadership, Team Mentoring, Storytelling, Concept Development, Client Collaboration, Regulatory Knowledge, Inclusivity
ASSUMPTION: BPD's hiring process is designed to assess candidates' creativity, leadership, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Presentation software (e.g., Keynote, PowerPoint)
ASSUMPTION: Proficiency in industry-standard creative and project management tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Celebrate and value what makes each of us unique
- Unite around our shared purpose to ignite greatness in those we serve
- Lead through inclusive work that authentically connects with all consumers and champions health equity for all
- Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey
Work Style:
- Collaborative and inclusive team environment
- Focus on driving innovative healthcare communication solutions
- Empathetic and supportive leadership style
Self-Assessment Questions:
- How do you celebrate and value the unique perspectives of your team members?
- How have you united your team around a shared purpose in previous roles?
- How do you lead through inclusive work that authentically connects with diverse consumers?
ASSUMPTION: BPD values candidates who embody their commitment to Unified BPD and can contribute to a diverse, inclusive, and innovative work environment.
⚠️ Potential Challenges
- Managing a multidisciplinary creative team with varying skill levels and experience
- Balancing client needs, regulatory requirements, and creative vision
- Adapting to a hybrid work arrangement and managing team dynamics remotely
- Keeping up with industry trends and maintaining a competitive edge in the healthcare advertising landscape
ASSUMPTION: These challenges require strong leadership, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Executive Creative Director roles in healthcare advertising, this position offers a unique opportunity to drive innovative communication solutions for a wide range of clients
- Industry-specific context: The healthcare advertising industry is competitive and fast-paced, with a strong focus on innovation and results-driven campaigns
- Career path comparison: This role offers significant growth potential, with opportunities to advance to Chief Creative Officer or other executive leadership positions
ASSUMPTION: This role provides a unique blend of creative leadership, strategic thinking, and industry-specific expertise, setting it apart from similar positions in the market.
📝 Sample Projects
- Developing a breakthrough campaign for a new healthcare product launch, from concept to execution
- Rebranding a major healthcare system to better reflect its commitment to patient-centered care and innovation
- Creating a series of targeted, culturally relevant advertisements for a healthcare organization's diversity and inclusion initiative
ASSUMPTION: These sample projects illustrate the creative, strategic, and culturally sensitive approach required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest creative challenges facing the company's healthcare clients, and how can this role help address them?
- How does the team structure support collaboration and innovation, and what opportunities are there for growth and development?
- What is the company's approach to fostering a diverse, inclusive, and innovative work environment?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company support work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the opportunity to make a meaningful impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative leadership experience and healthcare industry knowledge
- Prepare a portfolio showcasing your award-winning or transformative work
- Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity
- Prepare for a creative challenge or presentation to showcase your problem-solving skills and creative thinking
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
