Experiential Learning and Student Success Marketing & Communications Manager

📌 Core Information 🔹 Job Title: Experiential Learning and Student Success Marketing & Communications Manager 🔹 Company: College of the Holy Cross 🔹 Location: Worcester, Massachusetts 🔹 Job Type: Full Time Exempt 🔹 Category: Education 🔹 Date Posted: May 6, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing strategies for the Ciocca Center and Education and Academic Experience (EAE) to promote student engagement and resources. - Creating and curating content, including copy and layout for marketing initiatives, posters/flyers, digital sign campaigns, postcards, and weekly newsletters. - Managing social media platforms and online career resources to engage students and promote events and opportunities. - Collaborating with the EAE team and College Marketing and Communications (MarComm) to ensure consistent branding and messaging. - Analyzing data and reporting on the effectiveness of communication campaigns to continuously improve strategies. ASSUMPTION: This role requires a strong understanding of marketing and communications principles, as well as the ability to work effectively with various stakeholders, including students, faculty, and staff. The ideal candidate will have experience in higher education or a related field and be comfortable working in a fast-paced, dynamic environment. 📋 Key Responsibilities ✅ Content Creation and Management: - Develop, curate, and manage all published content relevant to reaching all constituents. - Create copy and layout for marketing initiatives, including posters, flyers, digital sign campaigns, postcards, and weekly newsletters. - Work with department teams to create marketing pieces for all related events. ✅ Social Media and Digital Marketing: - Leverage digital marketing vehicles to effectively reach key constituents and connect them with appropriate messages and resources. - Oversee social media tools and engage in dialogues and answer questions where appropriate. - Evaluate and maintain the applicable websites and digital platforms. ✅ Communications Management: - Create, implement, and manage internal and external communications for the teams. - Develop a cohesive suite of materials, including print and digital publications, that represent and position the CC and EAE in accordance with their strategic goals and most critical audiences. - Regularly write, design, and edit high-quality communication materials delivered to varied audiences through a variety of means. ✅ Marketing and Strategy: - Serve as the team’s creative thinker and internal consultant on digital, print, and social media strategy. - Evaluate existing print and electronic materials and redesign or create new materials to meet changing needs. - Maintain a current understanding of communication trends, especially in relation to engaging with undergraduate students. ✅ Data and Reporting: - Measure and organize digital and social media analytics and reports on the effectiveness of communication campaigns. - Actively manage data collected from constituent outreach to support and communicate the applicable stories. - Measure the impact of the marketing and communication efforts of the overall CC mission, initiatives, and goals, analyzing quantitative, anecdotal, and qualitative data. ✅ Liaison with College Marketing and Communication: - Aid in collaboration between EAE and MarComm. - Represent EAE needs to MarComm. - Assist the EAE team with applying branding and communications strategies. ASSUMPTION: The role requires strong analytical skills and the ability to translate data insights into actionable strategies. The ideal candidate will have experience working with data-driven marketing campaigns and be comfortable using data analysis tools. 🎯 Required Qualifications Education: - Bachelor’s degree (advanced degrees welcomed) Experience: - Minimum of two years of professional experience in the marketing and communications field Required Skills: - Knowledge, skills, and experience in marketing and communications - Proven ability to utilize Creative Suite design programs—InDesign, Illustrator, Photoshop - Experience managing social media platforms and understanding of how platforms are best deployed in relevant scenarios Preferred Skills: - Experience with marketing and communications interns and student groups - Familiarity with higher education or related industry ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their design and communication skills, as well as experience managing social media platforms and data-driven marketing campaigns. 💰 Compensation & Benefits Salary Range: $52,000 - $58,000 per year Benefits: - 10% College contribution to the 403(b) Retirement Plan (1-year wait waiver available) - Condensed summer 4-day work week - Tuition & Education Benefits - Wellness programs & ongoing Training and Development opportunities - Generous paid time off Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range is competitive for the higher education industry and reflects the level of experience and skills required for this role. Benefits are designed to attract and retain top talent in the field. 📌 Applicant Insights 🔍 Company Context Industry: Higher Education Company Size: Medium (1,001-5,000 employees) Founded: 1837 Company Description: The College of the Holy Cross is a private, Jesuit, liberal arts college located in Worcester, Massachusetts. It is known for its strong commitment to academic excellence, cura personalis (care for the whole person), and preparing students to lead and serve in a diverse, interconnected world. Company Specialties: Liberal Arts Education, Jesuit Values, Community Engagement, Career Development, Student Success Company Website: ASSUMPTION: The College of the Holy Cross is committed to providing a high-quality education that prepares students for success in their personal and professional lives. It values diversity, inclusion, and fostering a supportive and inclusive environment for all students. 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to the Director of the Ciocca Center and Education and Academic Experience Work Arrangement: On-site, full-time Growth Opportunities: - Potential to advance within the Marketing and Communications department or related fields. - Opportunities to work on high-impact projects and initiatives that support student success and engagement. ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing and Communications department and the broader higher education industry. 🌍 Location & Work Environment Office Type: On-site, traditional office environment Office Location(s): Worcester, Massachusetts Geographic Context: - Worcester is the second-largest city in New England, with a population of approximately 180,000. - The city is known for its rich history, cultural attractions, and vibrant arts scene. - Worcester is located in central Massachusetts, approximately 40 miles west of Boston. Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with a 30-minute lunch break ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The ideal candidate will be comfortable working in a busy office setting and managing multiple projects simultaneously. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening 2. In-person or virtual interview with the hiring manager 3. In-person or virtual interview with the team 4. Final interview with the Director of the Ciocca Center and Education and Academic Experience Key Assessment Areas: - Marketing and communications skills and experience - Ability to work effectively with various stakeholders, including students, faculty, and staff - Data analysis and reporting skills - Cultural fit and alignment with the College's mission and values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Provide specific examples of your marketing and communications experience and how it has prepared you for this role. - Address how your work aligns with the College's mission and commitment to justice and inclusive excellence. ATS Keywords: Marketing, Communications, Social Media, Content Creation, Graphic Design, Data Analysis, Higher Education, Student Success, Event Planning, Team Collaboration ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role. The ideal candidate will have a strong portfolio showcasing their design and communication skills, as well as experience working in higher education or a related field. 🛠️ Tools & Technologies - Adobe Creative Suite (InDesign, Illustrator, Photoshop) - Social media platforms (Facebook, Twitter, Instagram, Snapchat, etc.) - Data analysis tools (Google Analytics, Tableau, etc.) - Content management systems (CMS) and website platforms (WordPress, Drupal, etc.) - Email marketing platforms (Mailchimp, Constant Contact, etc.) ASSUMPTION: The ideal candidate will have experience working with the listed tools and technologies and be comfortable learning new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Commitment to the educational mission of the College - Respect for the dignity and worth of each person - Promotion of justice and peace in an increasingly diverse, interconnected world - Fostering a sense of community and belonging among students, faculty, and staff Work Style: - Collaborative and team-oriented - Detail-oriented and organized - Adaptable and responsive to changing priorities and deadlines - Committed to the College's mission and values Self-Assessment Questions: 1. How have you demonstrated your commitment to the College's mission and values in your past work? 2. Can you provide an example of a time when you had to manage multiple projects simultaneously in a fast-paced environment? 3. How do you approach working with diverse stakeholders, including students, faculty, and staff, to achieve common goals? ASSUMPTION: The ideal candidate will be able to articulate their alignment with the College's mission and values and provide specific examples of their work that demonstrates these commitments. ⚠️ Potential Challenges 1. Balancing multiple projects and priorities simultaneously in a fast-paced environment. 2. Working with diverse stakeholders, including students, faculty, and staff, to achieve common goals. 3. Adapting to changes in priorities and deadlines. 4. Managing a team of marketing and communications interns and student groups. ASSUMPTION: The ideal candidate will have experience working in a dynamic, fast-paced environment and be comfortable managing multiple projects simultaneously. They will also have experience working with diverse stakeholders and be able to adapt to changes in priorities and deadlines. 📈 Similar Roles Comparison 1. This role differs from related positions in higher education, such as Marketing and Communications Coordinator or Manager, in its focus on student success and engagement, as well as its emphasis on data-driven marketing and communications strategies. 2. The higher education industry is unique in its focus on student development and success, as well as its commitment to academic excellence and cura personalis. 3. Career paths in higher education marketing and communications can vary depending on the institution's size, mission, and resources. This role offers opportunities for professional growth and development within the Marketing and Communications department and the broader higher education industry. ASSUMPTION: The ideal candidate will have experience working in higher education or a related field and be familiar with the unique challenges and opportunities presented by the industry. 📝 Sample Projects 1. Developing and executing a social media campaign to promote an upcoming career fair or event. 2. Creating a series of email newsletters to highlight student success stories and resources. 3. Designing and implementing a data-driven marketing strategy to increase attendance at a workshop or seminar. ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their work that demonstrate their skills and accomplishments. ❓ Key Questions to Ask During Interview 1. Can you describe the team structure and reporting relationships for this role? 2. How does the College support the professional development and growth of its employees? 3. What are the most significant challenges facing the Marketing and Communications department, and how can this role help address them? 4. How does the College measure the success of its marketing and communications initiatives, and how can this role contribute to that process? 5. What opportunities are there for collaboration with other departments and teams within the College? ASSUMPTION: The ideal candidate will be able to ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to the College's mission and values. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for a phone or video screening and in-person or virtual interviews with the hiring manager and team. 4. Be ready to provide specific examples of your marketing and communications experience and how it has prepared you for this role. 5. Follow up with the hiring manager after your interview to express your interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.