📌 Core Information
🔹 Job Title: Field Marketing Analyst, Sr.
🔹 Company: Epicor Software Corporation
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Planning, implementing, and optimizing demand generation campaigns
- Managing internal communications about upcoming marketing programs
- Preparing regular marketing activity reports and presenting them to various teams
- Collaborating with cross-functional teams, including sales, product marketing, and product management
- Managing marketing budgets and negotiating contracts with external vendors
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and strong communication skills. It involves working closely with multiple teams and stakeholders, so excellent collaboration and project management skills are crucial.
📋 Key Responsibilities
✅ Plan, implement, and optimize demand generation campaigns, working individually or with a team
✅ Interact directly with sales, national accounts, product marketing, and product management teams to identify new campaigns and opportunities for prospect communication and engagement
✅ Prepare regular marketing activity reports and present them to various teams
✅ Manage all internal communication about upcoming marketing programs with stakeholders and the partnering teams
✅ Provide necessary reporting and measurement to determine the effectiveness of programs
✅ Support and manage digital media initiatives, along with content syndication and software evaluation programs
✅ Manage the marketing budget and work with manager/procurement to negotiate contracts with outside vendors
✅ Work with the corporate and industry events teams to plan and execute trade shows and live events
✅ Work with solution engineers and product marketing to plan and execute virtual events such as webinars and product tours
✅ Develop strong relationships and work closely with the BDR team to monitor and get feedback on campaign performance
✅ Work with outside Media Agency to plan and execute media strategy for the fiscal year
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. It requires strong project management skills and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field
Experience: 3-5+ years of applicable experience and demonstrated success/knowledge
Required Skills:
- Strong writing, proofreading, and editing skills
- Highly organized and detail-oriented
- Strong project management skills
- Knowledge of digital media and tradeshow best practices
- Demonstrated interest and ability to learn technology quickly
- Willingness to travel 10%
- Strong verbal and written communication skills
- Highly proficient with Salesforce, Microsoft Word, Excel, PowerPoint, and Outlook
- Experience working in Salesforce, Tableau, and Zoominfo
Preferred Skills:
- Experience working in a B2B software environment
- Familiarity with marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: While the job listing does not explicitly state preferred skills, having experience in a B2B software environment and familiarity with marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $150,000 USD per year (Based on industry standards for a Senior Field Marketing Analyst role in Minneapolis)
Benefits:
- Comprehensive health and wellness benefits
- Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally
- Free LinkedIn Learning licenses for everyone, along with a Mentoring Program to boost personal development
- An inclusive, global workplace that fosters innovation and celebrates partnership
- Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect
- Comprehensive support for international relocations and permanent residency processes
Working Hours: Full-time (40 hours/week), with flexible work arrangements for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Analyst role in Minneapolis. Actual compensation may vary based on experience, qualifications, and market factors relevant to the position.
📌 Applicant Insights
🔍 Company Context
Industry: Software
Company Size: Small (51-200 employees)
Founded: 1972
Company Description:
- Epicor Software Corporation provides industry-specific enterprise software designed around the needs of manufacturing, distribution, retail, and services organizations
- The company offers a range of business software solutions, including enterprise resource planning (ERP), supply chain management (SCM), retail management, and more
- Epicor serves over 20,000 customers worldwide, with a focus on helping businesses stay future-ready by connecting people, processes, and technology
Company Specialties:
- Enterprise Resource Planning (ERP)
- Supply Chain Management (SCM)
- Retail Management
- Manufacturing Execution Systems (MES)
Company Website: https://www.epicor.com/
ASSUMPTION: Epicor Software Corporation is a well-established company in the software industry, with a strong focus on providing industry-specific enterprise software solutions.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (On-site & Remote) - With a willingness to travel 10% of the time
Growth Opportunities:
- Potential career progression into a Marketing Manager or similar leadership role
- Opportunities for internal mobility within the company, with 25% of positions filled internally
- Access to training courses, mentorship, and focused career goal setting to support personal development
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on a variety of marketing campaigns and projects.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote) - With a willingness to travel 10% of the time
Office Location(s): Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is the largest city in the U.S. state of Minnesota and is known for its vibrant arts scene, parks, and cultural attractions
- The city is home to numerous Fortune 500 companies and offers a strong job market with diverse opportunities
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week), with flexible work arrangements for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing campaign planning and execution
- Project management skills
- Communication and presentation skills
- Technical skills, including proficiency in Salesforce and Microsoft Office
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've managed, including metrics and results
- Research Epicor Software Corporation and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Field Marketing, Demand Generation, Campaign Planning, Project Management, Salesforce, Marketing Automation, B2B Software, Marketing Strategy
ASSUMPTION: The interview process will focus on assessing the candidate's marketing campaign planning and execution skills, as well as their ability to work effectively with cross-functional teams and stakeholders.
🛠️ Tools & Technologies
- Salesforce
- Microsoft Word, Excel, PowerPoint, and Outlook
- Tableau
- Zoominfo
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Proficiency in Salesforce and Microsoft Office is required for this role, while familiarity with marketing automation tools and other relevant software would be beneficial.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative
- Results-driven
- Innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you proactive in identifying and pursuing new marketing opportunities?
- Do you take pride in your work and strive for excellence in everything you do?
ASSUMPTION: Epicor Software Corporation values a proactive, collaborative, and innovative work style, with a focus on delivering results and working effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills
- Working with a diverse range of stakeholders, including sales, product marketing, and product management teams
- Keeping up with the latest marketing trends and technologies, as the role requires a willingness to learn and adapt quickly
- Balancing on-site and remote work, with a willingness to travel 10% of the time
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong project management skills, adaptability, and the ability to work effectively with cross-functional teams and stakeholders.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position focuses more on tactical campaign execution and less on strategic planning and team leadership
- In contrast to a Marketing Coordinator role, this position requires more experience and involves managing multiple marketing campaigns simultaneously
- Career progression from this role could lead to a Marketing Manager or similar leadership position, with opportunities for internal mobility within the company
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for career growth and development within the company.
📝 Sample Projects
- Planning and executing a multi-channel marketing campaign to promote a new software release
- Managing a trade show or live event, including vendor negotiations, logistics, and on-site support
- Developing and implementing a marketing strategy to improve brand awareness and lead generation for a specific product line
ASSUMPTION: These sample projects illustrate the range of marketing campaign planning and execution responsibilities for this role, from tactical event management to strategic marketing strategy development.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: These interview questions focus on understanding the role's responsibilities, the company's culture, and the marketing team's dynamics, as well as the company's approach to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've managed, including metrics and results
- Research Epicor Software Corporation and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
