📌 Core Information
🔹 Job Title: Field Marketing Manager (CJT Activation & Trading)
🔹 Company: Specsavers
🔹 Location: Fareham, Hampshire, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local marketing strategies for store partners across the Midlands
- Collaborating with internal and external stakeholders to provide marketing support and insights
- Monitoring store performance and identifying local marketing tactics to drive business performance
- Countering competitor threats and capitalising on weaknesses through effective local and regional strategies
- Managing stakeholders, attending key meetings, and presenting at divisional and regional forums
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as the Field Marketing Manager will be the primary point of contact for store partners in their division.
📋 Key Responsibilities
✅ Developing and executing local marketing strategies for store partners, focusing on driving volume and responding to competitor activity
✅ Collaborating with internal and external stakeholders to provide marketing support and insights tailored to each store's needs
✅ Monitoring store performance and identifying local marketing tactics to defend, maintain, and drive business performance
✅ Countering competitor threats and capitalising on weaknesses through effective local and regional strategies
✅ Managing stakeholders, attending key meetings, and presenting at divisional and regional forums
✅ Working with Business Development on new and relocated stores, implementing best practice launch and relocation marketing plans
ASSUMPTION: The role may require occasional overnight stays and travel, as the Field Marketing Manager will be responsible for supporting store partners across the Midlands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in commercial marketing, ideally from the retail sector
Required Skills:
- Excellent communication and presentation skills
- Strong commercial awareness and project management skills
- Ability to thrive in a fast-paced environment and embrace change
- Strong motivation and a flexible approach to work
- Valid driving licence
Preferred Skills:
- Experience in the optical retail sector
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a valid driving licence and be willing to travel, including overnight stays, to effectively support store partners across the Midlands.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Field Marketing Manager with 2-5 years of experience in the retail sector)
Benefits:
- 25 days holiday per year, plus bank holidays
- Pension scheme
- Health and wellness benefits
- Employee discount on Specsavers products
Working Hours: Full-time, 40 hours per week, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically optical retail
Company Size: Medium-sized, with approximately 158 employees
Founded: 1984, in Blackpool, United Kingdom
Company Description:
- Specsavers is a multinational optical retail chain, offering a wide range of eye care services and products
- The company operates on a franchise model, with over 1,500 stores across 10 countries
- Specsavers is committed to providing high-quality, affordable eye care to its customers
Company Specialties:
- Optical retail
- Eye care services
- Hearing care services
Company Website: https://www.specsavers.com/
ASSUMPTION: Specsavers is a well-established company in the optical retail industry, with a strong focus on customer service and community engagement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: The Field Marketing Manager will report directly to the Stores Strategy & Trading team and work closely with various internal and external stakeholders
Work Arrangement: On-site, with occasional travel and overnight stays required
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities to include additional regions or store divisions
- Gaining experience in strategic planning and execution across multiple marketing channels
ASSUMPTION: This role offers significant opportunities for career growth and development within the company, as the Field Marketing Manager will be responsible for driving marketing strategies and supporting store partners across the Midlands.
🌍 Location & Work Environment
Office Type: On-site, with regular travel to store locations across the Midlands
Office Location(s): Fareham, Hampshire, United Kingdom
Geographic Context:
- The Midlands region covers a large area, including cities such as Birmingham, Coventry, and Leicester
- The role may require occasional travel to other parts of the United Kingdom, depending on the needs of store partners
- The company's head office is located in Blackpool, Lancashire, United Kingdom
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed to support store partners and attend key meetings
ASSUMPTION: The role may require occasional overnight stays, as the Field Marketing Manager will be responsible for supporting store partners across the Midlands.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the Stores Strategy & Trading team
- Final interview with the Regional Director or another senior member of the team
Key Assessment Areas:
- Commercial awareness and understanding of the retail sector
- Communication and presentation skills
- Problem-solving and strategic thinking
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in commercial marketing and retail
- Prepare examples of local marketing campaigns you have developed and executed, focusing on their impact on business performance
- Research Specsavers' company culture and values to demonstrate your alignment with the organization
ATS Keywords: Commercial Marketing, Retail, Local Marketing, Store Performance, Competitor Analysis, Stakeholder Management, Project Management
ASSUMPTION: The application process may vary depending on the specific needs of the company and the hiring manager. It is essential to review the job description and company website for the most accurate and up-to-date information.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and the needs of the store partners.
👔 Cultural Fit Considerations
Company Values:
- Passionate about customers
- Committed to excellence
- Work together as one team
- Respect for the individual
- Integrity in all we do
Work Style:
- Adaptable and flexible in a fast-paced environment
- Strong communication and collaboration skills
- Ability to work independently and manage multiple priorities
- Commercially minded and results-driven
Self-Assessment Questions:
- How do you demonstrate your commitment to customer service and excellence in your previous roles?
- Can you provide an example of a time when you had to adapt to a change in priorities or a new situation, and how did you handle it?
- How do you approach working with diverse teams and stakeholders, and how do you ensure that everyone's voices are heard and considered?
ASSUMPTION: Specsavers values a strong customer focus, commitment to excellence, and a collaborative work environment. Candidates should be able to demonstrate their alignment with these values and their ability to work effectively with diverse teams and stakeholders.
⚠️ Potential Challenges
- The role may require occasional overnight stays and travel, which could be challenging for candidates with personal or family commitments
- The Field Marketing Manager will be responsible for supporting store partners across a large region, which may present logistical challenges in terms of communication and coordination
- The role may involve working with tight deadlines and competing priorities, which could be stressful for some candidates
- The optical retail industry is competitive, and the Field Marketing Manager may face challenges in countering competitor threats and capitalising on weaknesses
ASSUMPTION: These potential challenges are specific to the role and the industry, and candidates should consider them carefully when deciding whether to apply for the position.
📈 Similar Roles Comparison
- This role is similar to other Field Marketing Manager positions in the retail sector, but it may offer more autonomy and responsibility due to the focus on supporting store partners across a large region
- The optical retail industry is unique, and this role may require specific knowledge and experience in the optical retail sector
- This role offers opportunities for career growth and development within the company, as the Field Marketing Manager will be responsible for driving marketing strategies and supporting store partners
ASSUMPTION: Candidates should research other Field Marketing Manager roles in the retail sector to gain a better understanding of the responsibilities and requirements of the position.
📝 Sample Projects
- Developing and executing a local marketing campaign to celebrate the grand opening of a new store in the Midlands
- Analysing competitor activity in a specific market and devising a strategy to counter threats and capitalise on weaknesses
- Collaborating with the Stores Strategy & Trading team to create a marketing plan that responds to changes in customer behaviour or market trends
ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of tasks and responsibilities they may encounter in the role. The specific projects and initiatives will vary depending on the needs of the store partners and the company's strategic priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's success?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does the company support the professional development and growth of its employees, particularly in marketing roles?
- What are the biggest challenges facing the store partners in the Midlands, and how can this role help address them?
- How does the company approach collaboration and communication between different departments and teams, particularly in a remote work environment?
ASSUMPTION: These key questions are designed to help candidates gain a better understanding of the role, the company, and the team they will be working with. Candidates should tailor their questions to the specific needs and interests of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in commercial marketing and retail, focusing on local marketing campaigns and their impact on business performance
- Prepare examples of local marketing campaigns you have developed and executed, focusing on their impact on business performance
- Research Specsavers' company culture and values to demonstrate your alignment with the organization
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
