Field Marketing Representative (Bilingual)

📌 Core Information

🔹 Job Title: Field Marketing Representative (Bilingual)

🔹 Company: Twin Valley Telephone Inc

🔹 Location: Junction City, KS

🔹 Job Type: On-site

🔹 Category: Marketing & Sales

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level to Mid-level (1-3 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through new and existing residential broadband and telecommunications services clients
• Proactively engaging with prospects and customers through inbound and outbound communications
• Cross-selling and upselling growth products to meet sales quotas
• Supporting community relations through events and outreach
• Collaborating with internal teams and departments to ensure order completion and drive lead generation

ASSUMPTION: This role requires a high level of communication, sales, and customer service skills, with a focus on building and maintaining customer relationships. The ideal candidate will be bilingual in Spanish and English, with a proven track record in sales and customer service.

📋 Key Responsibilities

✅ Generate revenue through growing both new and existing residential broadband and telecommunications services clients

✅ Serve as a primary point of contact for customers, approaching every interaction as an opportunity to enhance the customer experience and build customer loyalty

✅ Proactively engage with prospects and customers through inbound and outbound communications, including phone calls, emails, texts, and door-to-door visits

✅ Sell and upgrade growth products to meet sales quotas, with a focus on cross-selling and upselling

✅ Support community relations through organizing and staffing events in the communities served

✅ Collaborate with internal teams and departments to ensure order completion and drive lead generation

✅ Maintain a high level of knowledge about the company’s residential products and services, as well as competitive knowledge

ASSUMPTION: This role requires a strong focus on sales and customer service, with a need to balance both inbound and outbound communications. The ideal candidate will be comfortable working in a fast-paced environment and have a proven track record in sales and customer service.

🎯 Required Qualifications

Education: High School diploma or equivalent

Experience: 1-3 years of customer service and sales experience preferred

Required Skills:

• Bilingual Spanish Speaking
• Demonstrated ability to leverage sales techniques in a customer service environment
• Experience in office productivity software (email, calendar, word processing, spreadsheets, presentation software, etc.)
• Hold and maintain a valid driver’s license

Preferred Skills:

• Experience in basic bookkeeping and handling cash

ASSUMPTION: While a high school diploma or equivalent is the minimum requirement, candidates with some college education or relevant certifications may be preferred. Additionally, while 1-3 years of experience is preferred, entry-level candidates with strong sales and customer service skills may also be considered.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level to mid-level marketing and sales roles in Kansas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on services

Working Hours: Full-time, Monday-Friday, with some flexibility for events and community outreach

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level marketing and sales roles in Kansas. Actual salary may vary based on experience, skills, and performance. Benefits may also vary based on company policies and employee eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications and broadband services, with a focus on small-town Kansas markets

Company Size: Medium-sized, family-owned business with multiple locations across Kansas

Founded: Over 80 years ago, with a commitment to providing cutting-edge technology and hometown service

Company Description:

• Twin Valley is a fourth-generation family-owned broadband and communications company based in Kansas
• Provides hometown service with cutting-edge technology, delivering the most connected cities in rural Kansas
• Offers a wide range of entertainment and communication services, including internet, TV, phone, and wireless

Company Specialties:

• Broadband and telecommunications services
• Customer service and support
• Community relations and outreach

Company Website: https://www.twinvalley.com/

ASSUMPTION: Twin Valley is a well-established company with a strong commitment to its customers and communities. The company values a family-oriented culture and offers competitive pay and benefits for its employees.

📊 Role Analysis

Career Level: Entry-level to Mid-level (1-3 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, with some flexibility for events and community outreach

Growth Opportunities:

• Advancement to senior marketing or sales roles within the company
• Expansion of responsibilities and leadership opportunities as the company grows
• Potential for relocation to other company locations or markets

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and expand responsibilities over time.

🌍 Location & Work Environment

Office Type: Small-town, family-owned business office

Office Location(s): Junction City, KS

Geographic Context:

• Junction City is a small town in northeast Kansas, with a population of approximately 5,500 people
• The area is known for its rural charm and close-knit communities
• Junction City is located near the Kansas River and offers outdoor recreation opportunities, including fishing, hunting, and hiking

Work Schedule: Full-time, Monday-Friday, with some flexibility for events and community outreach

ASSUMPTION: The work environment at Twin Valley is collaborative and family-oriented, with a strong focus on customer service and community involvement. The ideal candidate will be comfortable working in a small-town setting and have a genuine interest in building relationships with customers and community members.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a member of the Marketing team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Sales and customer service skills
• Bilingual proficiency in Spanish and English
• Knowledge of the company’s products and services
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant sales and customer service experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful sales and customer service experiences to discuss during the interview
• Research the company and industry to show your enthusiasm and knowledge

ATS Keywords: Bilingual Spanish Speaking, Sales Techniques, Customer Service, Community Outreach, Collaboration, Technical Skills, Administrative Skills, Oral Communications, Written Communications, Presentation, Ethics, Organizational Support, Judgment, Interpersonal Skills, Planning and Organization, Professionalism, Adaptability

ASSUMPTION: The interview process at Twin Valley is designed to assess the candidate’s sales and customer service skills, as well as their cultural fit and alignment with company values. The ideal candidate will be able to demonstrate a strong track record in sales and customer service, as well as a genuine interest in the company and its mission.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Office productivity software (e.g., Microsoft Office or Google Workspace)
• Sales and customer service software (e.g., Zendesk, Freshdesk, or Salesforce Service Cloud)

ASSUMPTION: The tools and technologies required for this role are standard for the telecommunications and broadband services industry. The ideal candidate will have experience with CRM, office productivity, and sales and customer service software.

👔 Cultural Fit Considerations

Company Values:

• Humor & Fun
• Resilience
• Lead by Example
• Continuous Improvement
• “Team First” Initiative

Work Style:

• Collaborative and team-oriented
• Focused on customer service and community involvement
• Adaptable and resilient in the face of challenges

Self-Assessment Questions:

• Do you enjoy building and maintaining relationships with customers and community members?
• Are you comfortable working in a small-town setting and collaborating with a close-knit team?
• Do you have a genuine interest in the telecommunications and broadband services industry?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Twin Valley, with a genuine interest in the company and its mission. They will be comfortable working in a small-town setting and collaborating with a close-knit team, with a focus on customer service and community involvement.

⚠️ Potential Challenges

• Working in a commission-based role with sales quotas
• Balancing inbound and outbound communications, with a focus on both sales and customer service
• Adapting to a small-town work environment with a close-knit team
• Managing competitive knowledge and staying up-to-date with industry trends

ASSUMPTION: The potential challenges for this role include the need to balance sales and customer service responsibilities, as well as the need to adapt to a small-town work environment. The ideal candidate will be comfortable working in a commission-based role and have a strong focus on customer service and community involvement.

📈 Similar Roles Comparison

• Field Marketing Representative vs. Sales Representative: Both roles focus on generating revenue through sales, but the Field Marketing Representative role places a greater emphasis on community relations and events
• Industry-specific context: The telecommunications and broadband services industry is highly competitive, with a focus on customer service and community involvement
• Career path comparison: The Field Marketing Representative role offers significant growth potential, with opportunities to advance within the company and expand responsibilities over time

ASSUMPTION: The Field Marketing Representative role is similar to other sales and marketing roles in the telecommunications and broadband services industry, but with a greater emphasis on community relations and events. The ideal candidate will have experience in sales and customer service, with a genuine interest in the industry and its mission.

📝 Sample Projects

• Planning and executing a community event to generate leads and increase brand awareness
• Developing and implementing a targeted marketing campaign to upsell a new product or service
• Analyzing sales data to identify trends and opportunities for growth

ASSUMPTION: The sample projects for this role are designed to demonstrate the candidate’s ability to plan and execute marketing campaigns, as well as their ability to analyze data and identify trends and opportunities for growth. The ideal candidate will have experience in marketing and sales, with a strong focus on customer service and community involvement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the growth and development of its employees?
• What are the key challenges facing the company in the next year, and how can this role contribute to addressing them?
• How does the company measure success for this role, and what are the key performance indicators?
• What are the opportunities for growth and advancement within the company for this role?

ASSUMPTION: The key questions to ask during the interview for this role focus on the company’s priorities, growth and development opportunities, challenges, and performance metrics. The ideal candidate will be proactive and strategic in their approach to the role, with a genuine interest in the company and its mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant sales and customer service experience
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare examples of successful sales and customer service experiences to discuss during the interview
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.