Field & Partner Marketing Manager
BeyondTrust📌 Core Information
📌 Essential Job Details
🚀 Job Overview
BeyondTrust is seeking a Field & Partner Marketing Manager to build, own, execute, and communicate the field and partner marketing plan for their respective region(s). This role will have the opportunity to support the Americas events (virtual and physical) and major US tradeshows, working closely with cross-functional stakeholders and regional business owners to drive pipeline growth through targeted, integrated campaign motions.
ASSUMPTION: The Field & Partner Marketing Manager position is a mid-level to senior role focused on managing regional marketing strategies and programs to support the company's sales and partner efforts.
📋 Key Responsibilities
- ✅ Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities to drive New Logo acquisition and New Product adoption
- ✅ Identify opportunities to drive various hosted event formats such as CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences
- ✅ Be a trusted partner to the regional sales & partner leadership team by understanding and supporting the needs of each territory through careful planning of marketing strategies and programs
- ✅ Work with cross-functional team members to support the orchestration of high-impact marketing campaigns and programs
- ✅ Be responsible for communications to regional stakeholders on results, issue management, and feedback loops
- ✅ Help evaluate and manage external vendors and third-party event sponsorship opportunities
- ✅ Manage and maintain spend within the allocated budget, and leverage effective reports to determine the performance and ROI of marketing initiatives
- ✅ Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics
- ✅ Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in the region
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing initiatives that support the company's sales and partner ecosystem goals.
🎯 Required Qualifications
- Comfortable with reporting and communicating marketing impact
- Analytically inclined with exceptional organizational skills and rigorous attention to detail
- Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
- Experience delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives executed under an integrated ABM strategy
- Understanding of the customer journey and the best marketing approaches by stage
- Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools)
- Strong writing and presentation skills
ASSUMPTION: The role requires a mix of strategic marketing experience, technical expertise, and strong cross-functional collaboration skills to be successful in this position.
💰 Compensation & Benefits
ASSUMPTION: The compensation and benefits for this role are expected to be competitive within the industry, but the specific details are not provided in the job listing.
📌 Applicant Insights
🔍 Company Context
ASSUMPTION: BeyondTrust is a successful, well-known player in the cybersecurity industry, with a global customer base and partner ecosystem. As the "worldwide leader" in its domain, the company is likely a large, established enterprise.
📊 Role Analysis
ASSUMPTION: This is a mid-level to senior marketing role that requires significant experience and the ability to work collaboratively across multiple teams to drive results. The role offers potential for career advancement within the company's marketing organization.
🌍 Location & Work Environment
ASSUMPTION: While the exact work environment is not specified, the role is likely based in the Atlanta, Georgia office with some potential for hybrid or remote work, and may require occasional travel to support events and field marketing activities.
💼 Interview & Application Insights
ASSUMPTION: The interview process and application tips are based on industry standards for similar mid-level to senior marketing roles, but the specific details may vary depending on BeyondTrust's hiring practices.
🛠️ Tools & Technologies
The job description mentions the following relevant tools and technologies for this role:
- Salesforce
- Eloqua
- Craft
- Tableau
ASSUMPTION: In addition to the tools listed, the Field & Partner Marketing Manager may also be expected to have experience with other common marketing automation, analytics, and project management platforms used in the enterprise software and cybersecurity industries.
👔 Cultural Fit Considerations
ASSUMPTION: BeyondTrust likely has a collaborative, innovative, and performance-driven culture that values employee growth and the impact of its cybersecurity solutions on the broader industry.
⚠️ Potential Challenges
The role of Field & Partner Marketing Manager at BeyondTrust may present the following potential challenges:
- Juggling multiple priorities and deadlines while working across various stakeholder groups
- Adapting marketing strategies and programs to a fast-paced, ever-changing environment
- Effectively measuring and communicating the impact of marketing initiatives to key stakeholders
- Maintaining a strategic, data-driven approach while also executing on tactical, time-sensitive marketing activities
ASSUMPTION: These potential challenges are based on the responsibilities and requirements outlined in the job description, but the actual challenges may vary depending on the specific needs of the organization and the region.
📈 Similar Roles Comparison
The Field & Partner Marketing Manager role at BeyondTrust is similar to other mid-level to senior marketing positions in the enterprise software and cybersecurity industries, such as:
- Regional Marketing Manager
- Channel Marketing Manager
- Demand Generation Manager
- Marketing Operations Manager
These roles typically involve a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing initiatives that support the company's sales and partner efforts.
ASSUMPTION: The comparison to similar roles is based on industry standards and the responsibilities outlined in the job description, but the specific duties and requirements may vary depending on the company and the scope of the position.
📝 Sample Projects
Based on the key responsibilities outlined in the job description, a Field & Partner Marketing Manager at BeyondTrust may work on projects such as:
- Developing and executing a comprehensive field marketing plan for the assigned region, including virtual and in-person events, ABM campaigns, and partner marketing initiatives
- Collaborating with the sales and partner teams to identify and prioritize key accounts and personas for targeted marketing campaigns
- Designing and hosting engaging customer-focused events, such as CxO roundtables, fireside chats, and executive briefings
- Orchestrating integrated marketing campaigns that leverage a mix of digital, social, and traditional channels to drive pipeline growth and new product adoption
- Analyzing campaign performance data, identifying areas for improvement, and communicating insights to cross-functional stakeholders
- Evaluating and managing relationships with external vendors, event partners, and third-party providers to ensure optimal return on investment
ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and may not encompass the full scope of the role, which may vary depending on the specific needs of the organization and the region.
❓ Key Questions to Ask During Interview
During the interview process, candidates for the Field & Partner Marketing Manager role at Bey