📌 Core Information
🔹 Job Title: Global Marketing Director - Vascular Care Platform
🔹 Company: BD
🔹 Location: Franklin Lakes, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the BD PosiFlush and Disinfecting Caps businesses globally
- Driving strategic marketing objectives and growth
- Managing and developing a team of marketing associates
- Collaborating with regional marketing counterparts
- Meeting and exceeding global revenue targets
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the medical device industry to drive growth and achieve targets.
📋 Key Responsibilities
✅ Provide strategic direction to drive business growth, including assessing the competitive landscape, identifying key points of difference, and developing strategic plans
✅ Lead the development of education tools, programs, training, and budget impact models for upgrading practice globally
✅ Identify strategic and tactical marketing opportunities in key core focus markets, developing communication programs and executional tools
✅ Act as a liaison to regional marketing counterparts, ensuring marketing plans deliver against the global strategy and drive achievement of revenue targets within the region
✅ Drive key innovation and sustaining projects through development and commercial processes by leading cross-functional teams
✅ Identify innovation opportunities for the businesses to drive future growth based on market dynamics and unmet customer/clinical needs
✅ Lead market models to identify and monitor key growth opportunities globally, working closely with regions to update and analyze data to identify trends
✅ Lead tender management in key regions, working with countries and regions to identify upcoming tenders and ensure they align with the platform strategy
✅ Manage demand governance to ensure consistent supply and capacity planning, serving as a key liaison with all regions to deeply understand demand and proactively identify and resolve potential issues
✅ Lead long-term demand planning through strong collaboration with regions, supply chain, and operations to ensure appropriate representation of the long-term demand needs of the business
✅ Manage market research activities to develop fact-based customer insights
✅ Manage, coach, and develop three direct reports
ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and global market analysis to achieve business growth and meet targets.
🎯 Required Qualifications
Education: Bachelor’s Degree required, MBA degree strongly preferred
Experience: Minimum of 8 years of experience in Product and/or Marketing Management in the life sciences industry with a consistent track record of high performance and results
Required Skills:
- Strategic thinking capability with strong customer focus, needs identification, and value proposition development
- Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans
- Experience with innovation process and driving innovation projects/initiatives
- Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and mitigate project risks/delays
- Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities
- Ability to develop comprehensive business cases with detailed financial analysis
- Action-oriented with demonstrated ability to drive results
- Exhibits effective communication and interpersonal skills and can work internationally with diverse cultures
- Highly effective interpersonal skills and emotional intelligence that have resulted in positive relationship building, particularly in a global context
- Outstanding written and verbal presentation skills
- High integrity and ethics and strong fit with BD values
Preferred Skills:
- Medical device industry experience
ASSUMPTION: Candidates should have a strong background in marketing, strategic planning, and data analysis, with a proven track record in the life sciences industry.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a Director-level role in the medical device industry with 10+ years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts on BD products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project demands
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in the medical device industry with 10+ years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 501-1,000 employees
Founded: 1897 (as Becton, Dickinson and Company)
Company Description:
- BD is one of the world's largest medical technology companies, producing and selling medical equipment, medical systems, and reagents
- Focuses on improving drug treatment, improving the quality and speed of diagnosis of infectious diseases, and promoting the research and discovery of new drugs and vaccines
- Strong research and development capabilities to fight many of the world's most intractable diseases
Company Specialties:
- Medical equipment manufacturing
- Medical systems and reagents
- Drug treatment and diagnosis
- Research and development
Company Website: bd.com
ASSUMPTION: BD is a well-established company with a strong focus on innovation and improving human health. This role offers the opportunity to work in a global context and contribute to the company's mission.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role reports directly to the Senior Director of Marketing for the Medication Delivery and Vascular Care platform
Work Arrangement: On-site, with approximately 15-20% travel contingent on travel policies
Growth Opportunities:
- Potential to expand responsibilities and influence within the global marketing team
- Opportunities for professional development and career advancement within BD
- Chance to work on high-impact projects that drive business growth and improve patient outcomes
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Franklin Lakes, New Jersey
Geographic Context:
- Franklin Lakes is a suburban town in Bergen County, New Jersey
- Approximately 30 miles northwest of New York City
- Offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and entertainment
Work Schedule: Full-time, with flexibility for meetings and project demands
ASSUMPTION: The Franklin Lakes office offers a professional work environment with easy access to amenities and cultural attractions in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final interview with the Senior Director of Marketing
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Industry knowledge and market analysis skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience, leadership skills, and industry knowledge
- Prepare examples of your strategic planning, market analysis, and project management skills
- Be ready to discuss your experience with innovation projects and driving results in a global context
ATS Keywords: Global Marketing, Strategic Planning, Market Analysis, Product Launch, Innovation Management, Team Leadership, Medical Device Industry, Life Sciences
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic marketing experience, leadership skills, and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Market research tools (e.g., SurveyMonkey, NetBase)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using common business software and market research tools to analyze data and develop strategic plans.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
- Sustainability
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Global and diverse, with a focus on international market analysis and strategy
Self-Assessment Questions:
- How do you approach strategic planning and market analysis in a global context?
- Can you provide an example of a time when you drove results and achieved business growth through innovative marketing strategies?
- How do you manage and develop high-performing teams in a fast-paced, dynamic environment?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, global environment and have a strong track record of driving results through strategic marketing and team leadership.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing strategic planning and execution in a fast-paced, dynamic environment
- Adapting to changes in market dynamics and competitive landscapes
- Meeting and exceeding global revenue targets
ASSUMPTION: This role presents unique challenges related to global team management, strategic planning, and driving results in a dynamic market environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the global marketing of vascular care products within the medical device industry
- Similar roles may include regional marketing manager or product manager positions, but this role offers a broader scope and global focus
- Career path for this role may include progression to senior director or vice president of marketing within the medical device industry
ASSUMPTION: This role offers a unique opportunity to drive global marketing strategy and growth within the medical device industry, with potential for career advancement.
📝 Sample Projects
- Developing a global strategic marketing plan for the BD PosiFlush and Disinfecting Caps portfolio
- Conducting market research to identify unmet customer/clinical needs and opportunities for innovation
- Managing a cross-functional team to launch a new product or feature, driving adoption and market share
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the role, with a focus on driving business growth and innovation.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with regional marketing counterparts to drive global strategy and revenue targets?
- What are the key challenges facing the Vascular Care business, and how can this role address them?
- How does this role support the professional development and growth of direct reports?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: These key questions help candidates understand the priorities, challenges, and expectations for the role, as well as the company's approach to professional development and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic marketing experience, leadership skills, and industry knowledge
- Prepare examples of your strategic planning, market analysis, and project management skills
- Be ready to discuss your experience with innovation projects and driving results in a global context
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
