Growth Executive

📌 Core Information

🔹 Job Title: Growth Executive

🔹 Company: BiTaksi

🔹 Location: Istanbul, Kağıthane

🔹 Job Type: On-site

🔹 Category: Transportation & Logistics

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing growth strategies to increase lifetime value of existing driver and rider segments
• Optimizing customer journey with retention and engagement tools
• Managing App Push, Email, SMS marketing duties
• Collaborating with data and product teams to align with targets and satisfy growth objectives
• Monitoring market trends and competition closely

ASSUMPTION: This role requires a strategic mindset with a strong focus on data analysis and customer insights to drive growth and retention.

📋 Key Responsibilities

✅ Identify and implement strategies to increase lifetime value of existing driver and rider segments

✅ Optimize customer journey with retention and engagement tools and actions

✅ Design and track campaigns to increase revenue, driver/rider activity, and retention

✅ Build and create loyalty on both driver and rider sides

✅ Manage App Push, Email, SMS marketing duties

✅ Analyze driver/rider data to conduct and develop segmentation

✅ Collaborate with data and product teams to align with targets and work together to satisfy challenging growth targets

✅ Monitor market trends and competition closely

✅ Optimize monetization strategies

✅ Be responsible for day-to-day operations

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams to achieve growth objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Economics, Engineering, or a related field

Experience: Minimum 5+ years of experience in CRM, Customer Analytics & Direct Marketing communication channels (App Push, Email, SMS)

Required Skills:

• Data analysis and reporting
• Proactive and initiative-taking mindset
• Outstanding negotiation, communication, and presentation abilities
• Self-motivated and organized with the ability to multitask and prioritize

Preferred Skills:

• Experience in the transportation or logistics industry
• Fluency in Turkish and English

ASSUMPTION: Candidates with experience in CRM, customer analytics, and direct marketing are strongly encouraged to apply. Familiarity with the transportation industry is a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Executive role in Istanbul, the estimated salary range is ₺50,000 - ₺70,000 per year. This estimate is inclusive of base salary and potential bonuses.

Benefits:

• Private health insurance (family included)
• Meal card
• Monthly IstanbulCard reimbursement
• Free psychological counseling, legal advice, financial advice, etc.
• Team and company activities for motivation
• Discounted gym membership
• Online education platforms

Working Hours: Full-time, 40 hours per week. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: BiTaksi operates in the transportation technology sector, focusing on ride-hailing services and urban mobility solutions.

Company Size: BiTaksi is a well-established company with a significant market presence, employing over 1,000 people. This size offers opportunities for career growth and collaboration with diverse teams.

Founded: BiTaksi was founded in 2010 and has since grown to become one of the leading taxi-hailing apps in Turkey.

Company Description:

• Innovative and customer-centric approach to urban mobility
• Strong focus on technology and data-driven decision-making
• Committed to creating a positive impact on society and the environment

Company Specialties:

• Ride-hailing technology
• Urban mobility solutions
• Data analysis and customer insights

Company Website: https://www.bitaksi.com/

ASSUMPTION: BiTaksi's focus on innovation and customer-centricity creates an exciting work environment for growth-oriented professionals.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: This role reports directly to the Head of Growth or a similar executive position

Work Arrangement: On-site, with potential for hybrid or remote work based on team needs and performance

Growth Opportunities:

• Advancement to senior roles within the growth team or related departments
• Expansion of responsibilities based on performance and company growth
• Potential to work on strategic projects and initiatives

ASSUMPTION: BiTaksi's growth-focused culture and commitment to employee development provide ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Istanbul, Kağıthane

Geographic Context:

• Istanbul is the largest city in Turkey, offering a vibrant cultural scene and diverse neighborhoods
• Kağıthane is a central district with easy access to public transportation and amenities
• The office is located in a bustling area with numerous restaurants, cafes, and shops

Work Schedule: Standard office hours with flexibility for team meetings and collaboration

ASSUMPTION: BiTaksi's Istanbul office provides a dynamic and engaging work environment, with easy access to urban amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and team members

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation abilities
• Cultural fit and alignment with BiTaksi's values

Application Tips:

• Highlight relevant experience in CRM, customer analytics, and direct marketing
• Demonstrate a strong understanding of the transportation industry and market trends
• Prepare a data-driven approach to growth strategies and customer retention

ATS Keywords: CRM, customer analytics, direct marketing, data analysis, retention, engagement, growth strategies, market trends, competition, collaboration, cross-functional teams

ASSUMPTION: BiTaksi's recruitment process is designed to assess candidates' technical skills, cultural fit, and strategic thinking.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Customer relationship management software (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Mailchimp)

ASSUMPTION: Familiarity with relevant data analysis, CRM, and marketing automation tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Proactive and initiative-taking
• Results-oriented and focused on achieving growth objectives
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of driving growth and retention through data-driven strategies?
• Are you comfortable working in a dynamic, fast-paced environment with a strong focus on collaboration?
• Do you possess strong communication and presentation abilities, with the capacity to influence and persuade stakeholders?

ASSUMPTION: BiTaksi's culture values innovation, collaboration, and a strong customer focus, making it an ideal fit for candidates with a growth mindset and a passion for driving results.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing strategic thinking with day-to-day operational responsibilities
• Adapting to changes in market trends and competition
• Working with diverse teams and stakeholders to align on growth objectives

ASSUMPTION: These challenges require a proactive, adaptable, and results-driven approach to succeed in this role.

📈 Similar Roles Comparison

• Growth Executive vs. Marketing Manager: Growth Executives focus more on data-driven strategies and customer retention, while Marketing Managers may have a broader scope, including brand management and advertising
• Industry-specific context: BiTaksi's focus on urban mobility and transportation technology sets it apart from other industries, requiring a unique blend of skills and expertise
• Career path comparison: Growth Executives may progress to senior roles within the growth team or related departments, with potential opportunities for career advancement in the transportation or technology sectors

ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for candidates to assess their fit and potential career growth opportunities.

📝 Sample Projects

• Developing and implementing a customer retention campaign that increased rider loyalty by 15% within six months
• Analyzing market trends and competition to identify growth opportunities and optimize monetization strategies
• Collaborating with data and product teams to create and launch a new driver referral program, resulting in a 20% increase in driver acquisition

ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required to succeed in this role, with a focus on driving growth, retention, and customer engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as data and product teams?
• What are the most significant challenges facing the growth team, and how can this role address them?
• What opportunities exist for professional development and career growth within the growth team or related departments?
• How does BiTaksi support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role, team dynamics, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in CRM, customer analytics, and direct marketing
• Prepare a data-driven approach to growth strategies and customer retention, demonstrating your strategic thinking and problem-solving skills
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.