Growth Lead (CryptoKitties)

📌 Core Information 🔹 Job Title: Growth Lead (CryptoKitties) 🔹 Company: Dapper Labs 🔹 Location: Remote or Vancouver, BC 🔹 Job Type: Full-time 🔹 Category: Blockchain & Gaming 🔹 Date Posted: May 14, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: - Driving user acquisition and retention for CryptoKitties and its ecosystem - Running full-funnel campaigns and experimenting with growth hacks - Building community engagement strategies and content pipelines - Collaborating cross-functionally to align new and existing directions - Owning and leading growth initiatives with a founder mentality ASSUMPTION: This role requires a strong background in consumer marketing, data analysis, and crypto/web3 knowledge. Candidates should be comfortable working in a fast-paced, dynamic environment and have a creative bias to action. 📋 Key Responsibilities ✅ Model, test, and scale growth initiatives for CryptoKitties and its ecosystem ✅ Run full-funnel campaigns across various channels with strong user acquisition targets ✅ Experiment boldly with growth hacks, such as airdrops, staking rewards, and quests ✅ Segment users and tailor hooks for different niches, including collectors, idle-game grinders, and defi natives ✅ Build community flywheels through events, UGC, and influence collabs ✅ Brief creators, ship on-brand assets, and fuel every touchpoint in the content pipeline ✅ Set kill metrics, spot exploits early, and keep momentum while building two-way doors ✅ Track trends, rivals, and player needs, feeding insights back to the product ASSUMPTION: This role involves a high degree of autonomy and requires strong ownership and leadership skills. Candidates should be comfortable working independently and driving growth initiatives from zero to launch and beyond. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - Strong experience launching engaging consumer initiatives (games, interactive apps, collectibles, web3 consumer products) - Deep crypto and web3 marketing know-how, with a proven track record of buying NFTs, tokens, and/or cryptocurrencies - Data chops and funnel fluency, with expertise in using various tools to pull insights and ask the right questions - Marketing fundamentals, excellent storytelling, and creative bias to action, with a strong mix of strategic long-term thinking and stellar rapid execution - Strong ownership and founder mentality, with a passion for what Dapper Labs is building Required Skills: - Growth marketing expertise - Data analysis and funnel management - Crypto and web3 marketing knowledge - Marketing fundamentals and creative execution - Collaboration and cross-functional communication - Project management and ownership Preferred Skills: - Viral, innovative, or notable launches under your belt, especially within web3 - AI integration in your workflow, such as prompting, automation, or vibe marketing - Strong network across web3 - Design eye, strong copywriting, and good product sense ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of blockchain technology and its applications in gaming and entertainment. 💰 Compensation & Benefits Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for similar roles in Vancouver, BC) Benefits: - Competitive health, dental, and vision insurance - Retirement savings plan with company matching - Flexible work hours and remote work options - Generous vacation and sick leave policies - Opportunities for professional development and growth Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vancouver, BC. Actual compensation may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Blockchain & Gaming Company Size: 501-1,000 employees Founded: 2018 Company Description: - Dapper Labs is the world's leading consumer crypto company, focusing on the intersection of blockchain and gaming - Its flagship projects include CryptoKitties, NBA Top Shot, NFL All Day, Disney Pinnacle, and the Flow blockchain - The company aims to make the world a more accessible and enjoyable place through consumer adoption of decentralized technologies Company Specialties: - Blockchain development - Gaming and entertainment - NFTs and digital collectibles - Web3 and decentralized technologies Company Website: Dapper Labs ASSUMPTION: Dapper Labs is a fast-growing company in the blockchain and gaming industry, with a strong focus on innovation and consumer adoption of decentralized technologies. 📊 Role Analysis Career Level: Mid to Senior level, with potential for growth and leadership opportunities Reporting Structure: This role reports directly to the Head of Growth at Dapper Labs Work Arrangement: Remote OK, with the option to work from the Vancouver, BC office Growth Opportunities: - Potential to lead and grow the growth marketing team at Dapper Labs - Opportunities to work on high-impact projects and initiatives across the company's portfolio of blockchain games and platforms - Exposure to cutting-edge technology and innovative approaches to user acquisition and retention in the web3 space ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead and impact the company's portfolio of blockchain games and platforms. 🌍 Location & Work Environment Office Type: Remote-friendly, with an office located in Vancouver, BC Office Location(s): 565 Great Northern Way, 600, Vancouver, British Columbia V5T 0H8, CA Geographic Context: - Vancouver, BC is a multicultural city with a high quality of life, offering a mix of urban and outdoor living - The city has a thriving tech industry, with a strong focus on blockchain and gaming companies - Dapper Labs' office is located in the False Creek area, close to public transportation and amenities Work Schedule: Flexible hours, with a focus on results and productivity ASSUMPTION: The remote-friendly work environment at Dapper Labs offers candidates the flexibility to work from home or the office, with a focus on results and productivity. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the hiring manager 3. In-depth interview with the growth marketing team 4. Final interview with the Head of Growth and/or other senior team members Key Assessment Areas: - Growth marketing expertise and experience - Data analysis and funnel management skills - Crypto and web3 marketing knowledge - Marketing fundamentals and creative execution - Collaboration and cross-functional communication - Project management and ownership Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Include specific examples of your growth marketing achievements and the impact you've made in previous roles - Showcase your understanding of blockchain technology and its applications in gaming and entertainment - Demonstrate your passion for Dapper Labs' mission and the projects it works on ATS Keywords: Growth marketing, user acquisition, retention, crypto, web3, blockchain, gaming, NFTs, data analysis, funnel management, marketing fundamentals, creative execution, project management, ownership ASSUMPTION: The application process at Dapper Labs is designed to assess candidates' growth marketing expertise, data analysis skills, and cultural fit within the company. 🛠️ Tools & Technologies - Google Analytics - Mixpanel - Amplitude - Asana or similar project management tools - Slack or similar team communication tools - Crypto and web3-specific tools, such as MetaMask, Infura, or Etherscan ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the projects and initiatives the candidate works on. 👔 Cultural Fit Considerations Company Values: - User-centric - Collaborative - Innovative - Transparent - Decentralized Work Style: - Fast-paced and dynamic - Results-driven and data-informed - Creative and experimental - Collaborative and cross-functional - Remote-friendly and flexible Self-Assessment Questions: - How do you stay up-to-date with the latest trends and developments in the blockchain and gaming industries? - Can you provide an example of a time when you successfully launched a consumer initiative, and how did you measure its success? - How do you approach experimentation and risk-taking in your growth marketing strategies? - How do you balance long-term strategic thinking with rapid execution and results-driven decision-making? ASSUMPTION: Dapper Labs values candidates who are user-centric, collaborative, innovative, transparent, and decentralized in their approach to work. A strong cultural fit is essential for success in this role. ⚠️ Potential Challenges - Working in a fast-paced, dynamic environment with tight deadlines and high expectations - Navigating the complexities of the blockchain and gaming industries, with their unique challenges and opportunities - Balancing the need for innovation and experimentation with the need for data-informed decision-making and risk management - Collaborating effectively with cross-functional teams, including product, engineering, and design, to drive growth initiatives from zero to launch and beyond ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents unique challenges that candidates should be prepared to navigate. 📈 Similar Roles Comparison - Growth Marketing Manager, Crypto.com - Focuses on driving user acquisition and retention for a cryptocurrency exchange and wallet platform - Requires strong crypto and web3 marketing knowledge, as well as data analysis and funnel management skills - Growth Marketing Manager, BlockFi - Focuses on driving user acquisition and retention for a cryptocurrency lending and borrowing platform - Requires strong crypto and web3 marketing knowledge, as well as data analysis and funnel management skills - Growth Marketing Manager, Coinbase - Focuses on driving user acquisition and retention for a cryptocurrency exchange and wallet platform - Requires strong crypto and web3 marketing knowledge, as well as data analysis and funnel management skills ASSUMPTION: While these roles share some similarities with the Growth Lead (CryptoKitties) position at Dapper Labs, each role has its unique focus and requirements. Candidates should research each role thoroughly to determine which opportunity aligns best with their skills, experience, and career goals. 📝 Sample Projects - CryptoKitties: ALL THE ZEN! - An idle game within the CryptoKitties ecosystem, designed to drive user engagement and retention - Responsibilities may include running full-funnel campaigns, experimenting with growth hacks, and building community engagement strategies - Meowcoins - A decentralized cryptocurrency within the CryptoKitties ecosystem, designed to drive user acquisition and retention - Responsibilities may include running full-funnel campaigns, experimenting with growth hacks, and building community engagement strategies - Upcoming ecosystem experiences - New projects and initiatives within the CryptoKitties ecosystem, designed to drive user acquisition and retention - Responsibilities may include running full-funnel campaigns, experimenting with growth hacks, and building community engagement strategies ASSUMPTION: These sample projects provide a sense of the types of initiatives the Growth Lead (CryptoKitties) may work on at Dapper Labs. The specific projects and responsibilities may vary depending on the company's priorities and the candidate's skills and experience. ❓ Key Questions to Ask During Interview - Can you describe the growth marketing team's structure and how this role fits into it? - How does Dapper Labs approach experimentation and risk-taking in its growth marketing strategies? - Can you provide an example of a successful growth initiative at Dapper Labs, and how it was measured and optimized? - How does Dapper Labs collaborate with its partners, such as the NBA, NFL, and UFC, to drive user acquisition and retention? - What opportunities are there for growth and development within the growth marketing team at Dapper Labs? ASSUMPTION: These interview questions are designed to help candidates better understand the growth marketing team's structure, Dapper Labs' approach to growth marketing, and the opportunities for growth and development within the company. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobs.lever.co/axiomzen/ae3d354d-4bb2-4b47-b963-f3d81c592c6c - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Include specific examples of your growth marketing achievements and the impact you've made in previous roles - Showcase your understanding of blockchain technology and its applications in gaming and entertainment - Prepare for your interviews by researching Dapper Labs, its projects, and the blockchain and gaming industries - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.