Growth Management -Deputy General Manager - Offline

📌 Core Information

🔹 Job Title: Growth Management - Deputy General Manager - Offline

🔹 Company: Paytm

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: On-roll

🔹 Category: Growth Management

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving merchant engagement, retention, and monetization across the Paytm for Business app
• Improving merchant lifecycle journeys and optimizing in-app funnels
• Devising innovative user growth strategies and driving revenue through data-driven strategies
• Collaborating with cross-functional teams to ensure alignment and effective execution

ASSUMPTION: This role requires a high level of analytical and execution skills, with a focus on driving growth and revenue through strategic planning and data-driven decision making.

📋 Key Responsibilities

✅ Own the growth charter for the category and work closely with central teams to strategize and coordinate the executions of such campaigns

✅ Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app

✅ Identify demand levers by thoroughly understanding consumer behavior and building offerings around it

✅ Create and execute a strong performance marketing strategy and execution plan

✅ Develop and manage digital prospecting and remarketing campaigns

✅ Identify user cohorts and run custom growth campaigns to drive user activation and user reactivation

✅ Work closely with management to share funnel conversion improvement ideas, feedback, and present results

✅ Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

✅ Monitor market trends, research consumer markets, and competitors’ activities

✅ Identify funnel issues and collaborate with internal teams to resolve them

✅ Define user acquisition and user retention strategy

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 6-8 years of relevant experience in the consumer internet industry, particularly in growth and category management

Required Skills:

• GTM Strategy
• Category Management
• Negotiation
• Offline, CLM Marketing, and Performance Marketing
• P&L Ownership
• Product Strategy
• Advance Excel

Preferred Skills:

• Experience in building a category from the nascent stage
• Extremely adept at stakeholder management

ASSUMPTION: Strong analytical and problem-solving skills are essential for this role, as well as the ability to work effectively in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated, based on industry standards for similar roles)

Benefits:

• Competitive benefits package
• Opportunity to work in a high-growth, dynamic environment
• Bragging rights to be behind the largest fintech lending play in India

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech and Digital Payments

Company Size: Medium (83 employees)

Founded: 2010

Company Description:

• Paytm is India's leading mobile payments and financial services distribution company
• Pioneer of the mobile QR payments revolution in India
• Builds technologies that help small businesses with payments and commerce

Company Specialties:

• Mobile Payments
• Financial Services
• E-commerce

Company Website: https://paytm.com/

ASSUMPTION: Paytm operates in a highly competitive and rapidly evolving market, requiring employees to be adaptable and innovative.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports directly to the General Manager of the respective category

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow into a General Manager role as the company expands
• Opportunity to work on high-impact projects and drive significant business growth
• Exposure to various aspects of the business, fostering well-rounded professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, as Paytm continues to expand its offerings and user base.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Noida, Uttar Pradesh, India

Geographic Context:

• Noida is a major commercial hub and part of the National Capital Region of India
• Well-connected by road, rail, and air, with easy access to Delhi
• Offers a mix of urban and suburban living, with numerous residential and commercial developments

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The Noida office offers a modern, collaborative work environment with easy access to amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with relevant stakeholders
• Final round with the hiring manager

Key Assessment Areas:

• Problem-solving and analytical skills
• Strategic thinking and planning
• Communication and presentation skills
• Stakeholder management and collaboration

Application Tips:

• Highlight relevant experience in growth management and category development
• Demonstrate a strong understanding of the Indian consumer market and fintech industry
• Showcase your ability to drive results through data-driven decision making and strategic planning

ATS Keywords: Growth Management, Category Management, User Acquisition, User Retention, Marketing Strategy, Performance Marketing, P&L Ownership, Stakeholder Management, Data-Driven Decision Making

ASSUMPTION: The interview process at Paytm is designed to assess candidates' problem-solving skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Google Analytics
• Social media marketing platforms (e.g., Facebook Ads, Google Ads)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing and growth management industries.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and ethical behavior

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Results-oriented and accountable

Self-Assessment Questions:

• How do you stay updated with the latest trends and developments in the fintech industry?
• Can you describe a time when you had to manage multiple stakeholders with competing priorities?
• How do you approach setting and achieving ambitious growth targets?

ASSUMPTION: Paytm values candidates who are passionate about driving growth, adaptable to change, and committed to delivering results in a fast-paced environment.

⚠️ Potential Challenges

• Working in a highly competitive and rapidly evolving market
• Managing multiple stakeholders with competing priorities
• Balancing short-term execution with long-term strategic planning
• Adapting to changes in consumer behavior and market trends

ASSUMPTION: These challenges are inherent to the fintech industry and require candidates to be agile, innovative, and resilient.

📈 Similar Roles Comparison

• Compared to other growth management roles, this position places a stronger emphasis on offline marketing and CLM strategies
• Paytm's focus on the Indian consumer market sets it apart from other fintech companies operating in different regions
• This role offers significant growth potential, as Paytm continues to expand its offerings and user base

ASSUMPTION: While there may be similarities with other growth management roles, this position is unique due to its focus on the Indian consumer market and Paytm's specific business model.

📝 Sample Projects

• Developing and executing a successful offline marketing campaign to drive user acquisition and engagement
• Optimizing in-app funnels to improve conversion rates and reduce user churn
• Analyzing consumer behavior data to identify new growth opportunities and trends

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive results through data-driven decision making and strategic planning.

❓ Key Questions to Ask During Interview

• How does Paytm differentiate itself from other fintech companies operating in the Indian market?
• Can you describe the company's approach to innovation and continuous learning?
• What are the key priorities for this role in the first 90 days?
• How does Paytm support the growth and development of its employees?
• What is the company's long-term vision for the category, and how does this role contribute to that vision?

ASSUMPTION: These questions are designed to provide insight into the company's culture, growth prospects, and long-term vision for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in growth management and category development
• Prepare for the interview by researching the Indian consumer market and fintech industry trends
• Follow up with the hiring manager within one week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.