📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: Scapia
🔹 Location: Bengaluru, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing high-impact digital marketing campaigns
- Collaborating cross-functionally with creative, content, and product teams
- Analyzing campaign performance and generating insights
- Staying updated with industry trends and emerging ad platforms
- Identifying new opportunities for growth and expansion
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in performance marketing to drive growth and optimize campaigns.
📋 Key Responsibilities
✅ Plan, execute, and optimize performance marketing campaigns across various digital platforms to drive user acquisition and engagement
✅ Monitor key metrics, analyze campaign performance, and provide actionable insights for optimization
✅ Create detailed campaign plans outlining budget allocation, channel selection, messaging, and creative elements to maximize ROI
✅ Collaborate with internal teams to understand business objectives and KPIs, ensuring ad creatives, messaging, and landing pages are optimized for performance
✅ Conduct A/B testing on ad creatives, audience targeting, and landing pages to refine marketing strategies
✅ Stay updated with industry trends, emerging ad platforms, and best practices to implement innovative marketing strategies
✅ Identify new opportunities for expanding reach, increasing conversions, and optimizing spend to scale campaigns effectively
ASSUMPTION: The role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in performance marketing or growth marketing, preferably in a fintech, travel, or startup environment
Required Skills:
- Proven experience with Google Ads, Meta Ads, and other paid acquisition channels
- Strong analytical skills with expertise in Google Analytics, Facebook Business Manager, and other attribution tools
- Experience in budget management, CAC optimization, and scaling paid campaigns
- Ability to interpret data, generate insights, and adjust strategies accordingly
- Experience working cross-functionally with creative, content, and product teams
Preferred Skills:
- Experience with LinkedIn, Instagram, Twitter, or other ad platforms
- Fluency in local languages (e.g., Hindi, Kannada)
ASSUMPTION: Candidates should have a solid understanding of digital marketing channels, strong analytical skills, and experience working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (based on industry standards for mid-level marketing roles in Bengaluru)
Benefits:
- Health insurance and wellness benefits
- Retirement savings plans
- Employee stock options or equity
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Bengaluru. Actual compensation may vary based on experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech and Travel
Company Size: Small to Medium (51-200 employees)
Founded: Scapia was founded in 2021, with a mission to make travel more accessible, seamless, and rewarding through financial solutions.
Company Description:
- Scapia offers a co-branded credit card that converts everyday expenses into travel experiences
- The company aims to make travel more accessible, seamless, and rewarding for customers
- Scapia fosters a customer-centric culture, prioritizing honesty, passion, and collaboration
Company Specialties:
- Credit card services
- Travel rewards and benefits
- Financial technology
Company Website: https://www.scapia.cards/
ASSUMPTION: Scapia is a young, dynamic company with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Growth Marketer will report directly to the Head of Marketing or a similar role
Work Arrangement: On-site, with potential flexibility for remote work
Growth Opportunities:
- Potential career progression to Senior Growth Marketer or Marketing Manager roles
- Opportunities to work on diverse campaigns and expand skill sets
- possibility to contribute to the company's overall growth and strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, as Scapia continues to expand its user base and product offerings.
🌍 Location & Work Environment
Office Type: Scapia's office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Bengaluru, India
Geographic Context:
- Bengaluru is the capital of the Indian state of Karnataka and is known for its vibrant tech industry
- The city offers a mix of traditional and modern culture, with a growing food and entertainment scene
- Bengaluru has a tropical savanna climate, with warm weather year-round and heavy rainfall during the monsoon season
Work Schedule: Standard office hours (9:00 AM to 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: Bengaluru's tech industry and vibrant culture make it an attractive location for professionals in the marketing and technology sectors.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interviews with the hiring manager and other team members
- Background and reference checks
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Data analysis and interpretation
- Cross-functional collaboration skills
- Cultural fit and alignment with Scapia's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing achievements
- Showcase your understanding of Scapia's mission and values during the interview
ATS Keywords: Performance Marketing, Digital Marketing, Campaign Management, Google Ads, Meta Ads, Analytics, Budget Management, CAC Optimization, Cross-Functional Collaboration, A/B Testing, Market Analysis, Creative Optimization, User Acquisition, Engagement Strategies, Trend Analysis
ASSUMPTION: Scapia's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Google Analytics
- Facebook Business Manager
- Attribution tools (e.g., AppsFlyer, Adjust)
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Honesty and transparency
- Passion and collaboration
- Continuous learning and improvement
Work Style:
- Agile and dynamic, with a focus on execution and results
- Collaborative and open, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on continuous optimization
- Adaptable and resilient, with a willingness to learn and pivot as needed
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Scapia's customer-centric values?
- Can you describe a time when you had to adapt your marketing approach due to changing circumstances or data insights?
- How do you prioritize and manage multiple campaigns and stakeholders effectively?
ASSUMPTION: Scapia values candidates who are passionate, collaborative, and data-driven, with a strong commitment to customer satisfaction.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with industry trends and emerging ad platforms
- Optimizing campaigns and maximizing ROI in a competitive market
- Working in a fast-paced, dynamic startup environment
ASSUMPTION: The role may present challenges related to time management, adaptability, and continuous learning, but offers significant growth and development opportunities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on performance and data-driven decision-making
- Compared to other growth marketing roles, this position offers a unique opportunity to work in the fintech and travel industries
- Career progression in this role may lead to senior marketing or management positions within the company
ASSUMPTION: This role offers a unique blend of performance marketing, industry-specific context, and growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive user acquisition and engagement
- Analyzing campaign performance data to optimize ad creatives, audience targeting, and messaging
- Collaborating with cross-functional teams to create and implement a new referral program
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Growth Marketer role at Scapia.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does Scapia support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does Scapia approach A/B testing and data-driven decision-making in its marketing strategies?
- What are the upcoming product launches or initiatives that this role will be involved in, and how will they impact marketing strategies?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing achievements
- Showcase your understanding of Scapia's mission and values during the interview
- Follow up with the hiring manager or HR team within a week after your final interview, expressing your enthusiasm for the role and addressing any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
