Growth Marketer

🚀 Job Overview

As a Growth Marketer at GOMYCODE, you'll lead digital acquisition strategies to drive customer growth across Africa's premiere tech education platform. Your role combines paid media expertise with analytical thinking to optimize campaigns, increase conversions, and help expand GOMYCODE's mission of connecting tech talent with global opportunities.

📋 Key Responsibilities

• ✅ Develop and execute paid campaign strategies on Meta, Google Ads, and other platforms to drive customer acquisition and revenue growth
• ✅ Manage end-to-end campaign creation, including audience segmentation, targeting, and ad creative optimization
• ✅ Analyze and report on key performance metrics (CPA, CTR, conversion rates) and provide actionable insights
• ✅ Collaborate with cross-functional teams (content, design, product) to align campaigns with business objectives
• ✅ Identify new growth channels outside of Meta and Google to diversify the marketing mix
• ✅ Monitor and optimize campaign performance through continuous A/B testing, bid adjustments, and audience refinements

🎯 Required Qualifications

Education: Not specified

Experience: Strong experience in managing paid acquisition campaigns

Skills:

• Fluency in English and French (bilingual copywriting ability)
• Experience managing paid acquisition campaigns (Meta, Google Ads)
• SEO knowledge and analytics proficiency
• Creative thinking balanced with data-driven decision making
• Problem-solving abilities and adaptability
• Growth-oriented mindset
• Collaborative team player attitude

ASSUMPTION: While no specific years of experience are mentioned, the role likely requires at least 2-3 years of relevant digital marketing experience based on the breadth of responsibilities and the expectation of "strong experience" with paid campaigns.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Fast-growing environment
• Opportunity to work on exciting international projects
• Dynamic and creative team that values innovation
• Chance to shape the future of education in Africa and beyond

Industry Comparison: Not specified

ASSUMPTION: Growth marketing roles in Tunisia typically offer competitive compensation within the local tech market. GOMYCODE appears to emphasize growth opportunities and mission impact over financial benefits in their value proposition.

🔍 Company Context

Industry Position: GOMYCODE is a leading digital learning platform focused on training tech talent across Africa.

Company Size: Not specified

Company Stage: Growth-stage company with international expansion

ASSUMPTION: Based on the description of being "fast-growing" with operations across Africa and mentions of "international projects," GOMYCODE appears to be in a significant growth/expansion phase, likely with venture backing or substantial investment to support their educational mission.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Potential for career advancement as the company expands across Africa and internationally

ASSUMPTION: This appears to be a mid to senior-level role based on the autonomy required to develop strategies and the expectation of previous experience with paid acquisition campaigns. The company's growth trajectory suggests good advancement opportunities for high performers.

🌍 Location & Work Environment

Office Type: In-office (presumed based on location specification)

Geographic Context: Tunis is Tunisia's capital and largest city, serving as the country's commercial and cultural center with a growing tech ecosystem.

Work Schedule: Not specified, likely standard business hours

Regional Considerations: Tunisia has emerged as a tech hub in North Africa with a highly educated workforce, particularly in STEM fields. The country bridges Arab, Mediterranean, and African cultures.

ASSUMPTION: The role appears to be based in GOMYCODE's Tunis office, with no mention of remote work options. Tunisia's tech sector has been growing, offering competitive opportunities in digital fields.

💼 Interview & Application Insights

Typical Process: For growth marketing roles, candidates typically experience:

• Initial application screening
• Phone/video screening with HR or hiring manager
• Marketing case study or assignment
• Panel interview with marketing team and stakeholders
• Final interview with leadership

Key Assessment Areas:

• Demonstrable results from previous paid acquisition campaigns
• Analytical thinking and data interpretation skills
• Bilingual communication abilities (English/French)
• Creative approach to growth challenges
• Cultural fit with a mission-driven organization

Application Tips:

• Highlight specific metrics and ROI from previous campaigns
• Showcase experience with both Meta and Google Ads platforms
• Demonstrate your bilingual capabilities
• Include examples of testing methodologies you've implemented
• Express alignment with GOMYCODE's educational mission

ATS Keywords: growth marketing, paid acquisition, Meta Ads, Facebook Ads, Google Ads, CPA, CTR, conversion optimization, bilingual, A/B testing, performance marketing, audience segmentation, digital marketing, campaign optimization, ROI analysis

ASSUMPTION: These insights are based on industry standards for growth marketing roles and may vary based on GOMYCODE's specific hiring practices.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Analytics platforms (likely Google Analytics)
• A/B testing tools
• Campaign management software
• CRM systems
• Marketing automation platforms

ASSUMPTION: While Meta and Google Ads are explicitly mentioned, the role likely requires familiarity with standard marketing technology stacks including analytics, testing, and campaign management tools common in the growth marketing field.

👔 Cultural Fit Considerations

Company Values: Excellence, innovation, mission-driven (education impact), and international perspective

Work Style: Fast-paced, growth-oriented, creative, collaborative, and data-driven

Self-Assessment:

• Do you thrive in rapidly evolving environments?
• Are you motivated by educational impact and developing tech talent?
• Can you balance creative marketing approaches with analytical rigor?
• Are you comfortable working across languages and cultures?
• Do you enjoy problem-solving and constant optimization?

ASSUMPTION: The company culture values are inferred from GOMYCODE's mission statement and description of their work environment. The emphasis on "high-end education" and "lasting impressions" suggests quality and impact are central to their identity.

⚠️ Potential Challenges

• Balancing performance optimization across multiple advertising platforms
• Navigating growth in emerging markets across Africa with varying digital adoption rates
• Working in a fast-growing environment may require adaptability and comfort with change
• Developing effective marketing strategies across different languages and cultural contexts
• Need to identify new channels beyond established platforms like Meta and Google

ASSUMPTION: These challenges are based on the job responsibilities and company context. The emphasis on expansion across Africa likely creates unique marketing challenges related to regional differences in digital behavior and market maturity.

📈 Similar Roles Comparison

This Growth Marketer position focuses more heavily on paid acquisition than some broader growth roles that might include product-led growth, SEO, or content marketing. Compared to:

• Digital Marketing Manager: More specialized in paid acquisition and performance metrics
• Performance Marketing Specialist: Similar focus but this role has broader strategic responsibilities
• Marketing Analytics Manager: More campaign execution responsibilities than a purely analytical role
• Growth Hacker: More structured approach to growth with established platforms versus experimental tactics

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Developing a multi-channel campaign strategy to increase student enrollments for specific tech courses
• Creating audience segmentation models to target potential students across different African regions
• Designing and implementing A/B tests for ad creative and landing pages to improve conversion rates
• Building a reporting dashboard that tracks key performance metrics across all paid channels
• Researching and testing new acquisition channels beyond Meta and Google to diversify the marketing mix
• Collaborating with the content team to develop assets that convert effectively in paid campaigns

ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and GOMYCODE's educational focus.

❓ Key Questions to Ask During Interview

1. What are GOMYCODE's key growth metrics and how does this role directly impact them?
2. How does the company measure success for the growth marketing function?
3. What are the biggest challenges in acquiring students across different African markets?
4. How does the marketing team collaborate with product and education teams?
5. What growth channels have been most effective so far, and which ones are you looking to explore?
6. What is the typical student journey from acquisition to enrollment, and how does marketing support each stage?

ASSUMPTION: These questions are suggested based on the growth marketing role and educational technology context but should be adapted to the specific interview situation.