T

Growth Marketer

TLNT & Spin Hire
Full-time
On-site
Mexico

Growth Marketer at TLNT & Spin Hire

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketer

πŸ”Ή Company: TLNT & Spin Hire

πŸ”Ή Location: Mexico (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: 🎯 Performance Marketing, πŸš€ Growth Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As a Growth Marketer at TLNT & Spin Hire, you'll spearhead customer acquisition, retention, and revenue growth strategies for a US-based digital advertising firm with an impressive track record of generating over $1B in trackable revenue. This data-driven role combines analytical thinking with creative execution to optimize marketing channels and drive measurable results across multiple industries including eCommerce, luxury, technology, finance, and sports.

ASSUMPTION: Based on the job description mentioning "data-driven digital advertising and retention marketing firm," we understand this is a marketing agency or consultancy that serves various client industries rather than a single-product company.


πŸ“‹ Key Responsibilities

  • βœ… Develop and execute multi-channel growth strategies across paid media, content marketing, email, SEO, and social
  • βœ… Own performance marketing campaigns (Google Ads, LinkedIn, Meta, etc.) to drive customer acquisition while optimizing CAC
  • βœ… Design and implement A/B testing strategies to improve conversion rates throughout the marketing funnel
  • βœ… Analyze customer data and market trends to identify growth opportunities
  • βœ… Collaborate with sales and product teams to align marketing efforts with revenue goals
  • βœ… Develop and manage marketing automation campaigns for lead nurturing and customer retention
  • βœ… Optimize website performance through Conversion Rate Optimization (CRO)
  • βœ… Track and report on key performance metrics, using insights to adjust strategies

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in growth marketing, demand generation, or performance marketing

Skills:

  • Strong analytical mindset with experience using Google Analytics, HubSpot, or similar tools
  • Hands-on experience managing paid campaigns across Google, LinkedIn, and Meta
  • Proficiency in A/B testing, landing page optimization, and conversion rate improvement
  • Experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, or Pardot)
  • Ability to develop compelling content and messaging for target audiences
  • Strong project management skills with ability to execute and iterate quickly

Nice to Have:

  • Experience in B2B SaaS or high-growth startup environment
  • Knowledge of SEO best practices and organic growth strategies
  • Basic proficiency in HTML, CSS, or JavaScript for landing page optimization

ASSUMPTION: While no specific education requirements are mentioned, the technical and strategic nature of this role typically requires a bachelor's degree in Marketing, Business, Communications, or a related field, though equivalent experience may substitute for formal education.


πŸ’° Compensation & Benefits

Salary Range: Described as "Competitive" without specific figures

Benefits:

  • Remote work from home
  • Full-time, long-term position
  • Regular business hours (Monday through Friday)

Industry Comparison: Growth marketing professionals in Mexico with 3+ years of experience working remotely for US-based companies typically earn between $30,000-$60,000 USD annually, depending on specific expertise and responsibilities.

ASSUMPTION: The salary comparison is based on general industry standards for remote growth marketing roles in Mexico working for US companies. The "competitive" salary likely falls within this range but could vary based on specific qualifications and the company's compensation structure.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: TLNT & Spin Hire appears to be a performance-focused digital marketing agency/consultancy with an impressive track record, generating over $1B in trackable revenue for clients ranging from startups to Fortune 500 companies.

Company Size: Not specified

Company Stage: Established company with proven methodologies serving multiple industries

ASSUMPTION: Based on the company's description of working with various clients from startups to Fortune 500 across multiple industries, we can infer this is an established agency with significant experience rather than a new market entrant. The size is unclear but the breadth of industries served suggests a well-developed organization.


πŸ“Š Role Analysis

Career Level: Mid to Senior level (based on 3+ years experience requirement)

Reporting Structure: Not specified, likely reports to a Marketing Director or similar leadership position

Team Size/Composition: Not specified

Growth Opportunities: Potential advancement into senior growth marketing, team leadership, or channel specialization roles

ASSUMPTION: The career level is inferred from the 3+ years experience requirement and the strategic ownership aspects of the role. Reporting structure is assumed based on typical marketing department hierarchies. Growth opportunities are standard progression paths for this type of role in digital marketing agencies.


🌍 Location & Work Environment

Office Type: Fully remote (work from home)

Geographic Context: Position is based in Mexico but working for a US-based company, offering the advantage of potential higher compensation than local companies while maintaining local cost of living

Work Schedule: Standard business hours, Monday through Friday

Regional Considerations: This role bridges US marketing strategies with potential regional adaptations for the Latin American market. Requires strong English communication skills and understanding of both US and potentially Latin American digital marketing landscapes.

ASSUMPTION: The role being "based in Mexico" but for a US company suggests this is likely structured as a contractor position to comply with international employment regulations. Time zone alignment with US business hours may be expected despite the remote nature.


πŸ’Ό Interview & Application Insights

Typical Process: For remote growth marketing roles, expect:

  1. Initial application screening
  2. Skills assessment or marketing case study
  3. First interview focusing on technical marketing capabilities
  4. Second interview with team leads to assess culture fit
  5. Possible final interview with senior leadership

Key Assessment Areas:

  • Demonstrated results from previous marketing campaigns
  • Analytical problem-solving abilities
  • Technical proficiency with marketing platforms
  • Strategic thinking and creative approach to growth challenges
  • Communication skills, especially important for remote positions

Application Tips:

  • Highlight quantifiable results from previous marketing initiatives
  • Showcase experience with the specific channels mentioned (Google Ads, LinkedIn, Meta)
  • Demonstrate data-driven decision making with concrete examples
  • Emphasize your experience with relevant marketing tools and platforms

ATS Keywords: growth marketing, performance marketing, digital advertising, paid media, Google Ads, Meta, LinkedIn, A/B testing, CRO, CAC optimization, marketing automation, data analytics, HubSpot, customer acquisition, retention marketing

ASSUMPTION: These insights are based on industry standards for hiring growth marketers at established marketing agencies, particularly for remote positions. The actual process may vary.


πŸ› οΈ Tools & Technologies

Explicitly Mentioned:

  • Google Ads
  • LinkedIn Ads
  • Meta Ads (Facebook/Instagram)
  • Google Analytics
  • HubSpot
  • Marketing automation tools (Marketo, Pardot)
  • A/B testing platforms

Commonly Used in Similar Roles:

  • SEO tools (SEMrush, Ahrefs, Moz)
  • Email marketing platforms (Mailchimp, Klaviyo)
  • CRM systems (Salesforce)
  • Analytics platforms (Mixpanel, Amplitude)
  • Conversion rate optimization tools (Hotjar, Optimizely)
  • Project management software (Asana, Monday, Trello)

ASSUMPTION: While only certain tools are explicitly mentioned, growth marketers typically use a wider range of platforms. The additional tools listed are standard in the industry for executing the responsibilities outlined in this role.


πŸ‘” Cultural Fit Considerations

Company Values: Data-driven, results-focused, innovative, fast-paced

Work Style: Self-motivated, analytical yet creative, detail-oriented, adaptable to changing strategies based on performance data

Self-Assessment Questions:

  • Do you thrive in a fast-paced environment where strategies may shift based on data?
  • Are you comfortable balancing creative marketing approaches with rigorous measurement?
  • Can you work effectively in a remote setting with potential cross-cultural communications?
  • Do you enjoy diving deep into analytics while also developing compelling marketing content?
  • Are you results-oriented and motivated by achieving measurable growth targets?

ASSUMPTION: The cultural values are inferred from descriptions like "data-driven," "fast-paced," and "results-focused" environment in the job posting. The emphasis on both analytical skills and creative content development suggests a culture that values both data-backed decisions and innovative thinking.


⚠️ Potential Challenges

  • Balancing multiple marketing channels simultaneously may require significant time management skills
  • Working remotely for a US company while based in Mexico might involve navigating different time zones
  • The role requires both analytical expertise and creative marketing abilities – a combination that can be demanding
  • Adapting to clients across diverse industries (from startups to Fortune 500) may require significant contextual flexibility
  • The emphasis on measurable results suggests high accountability for marketing performance

ASSUMPTION: These potential challenges are based on the responsibilities described and the company context. Actual challenges may vary depending on specific team dynamics and company processes not detailed in the listing.


πŸ“ˆ Similar Roles Comparison

Role Key Differences
Performance Marketing Manager May focus more exclusively on paid channels with less emphasis on organic growth or retention
Digital Marketing Specialist Often more tactical and less strategic; may handle execution but less ownership of overall strategy
Marketing Operations Manager More focused on marketing technology and processes; less involvement in campaign creative or strategy
Conversion Rate Optimization Specialist More narrowly focused on website/landing page optimization rather than full-funnel growth
Demand Generation Manager Similar role with potentially greater emphasis on B2B lead generation vs. broader growth metrics

ASSUMPTION: This comparison is based on standard industry role definitions and may vary by organization.


πŸ“ Sample Projects

  1. Multi-Channel Campaign Optimization: Analyzing performance across Google, Meta, and LinkedIn ads to reallocate budget to highest-performing channels, resulting in improved CAC (Customer Acquisition Cost).
  2. Conversion Funnel Analysis: Conducting comprehensive analysis of the customer journey from initial touchpoint to conversion, identifying drop-off points and implementing A/B tests to improve conversion rates.
  3. Email Retention Campaign: Developing segmented email sequences based on customer behavior to reduce churn and increase repeat purchases or renewals.
  4. Landing Page Optimization: Redesigning and testing key landing pages to improve conversion rates through better messaging, layout, and call-to-action placement.
  5. Cross-Channel Attribution Model: Building a custom attribution model to accurately measure the impact of various marketing channels on revenue generation and customer acquisition.

ASSUMPTION: These projects are representative examples based on the listed responsibilities and common growth marketing initiatives. Actual projects will depend on company priorities and specific business needs.


❓ Key Questions to Ask During Interview

  1. "What are the most important growth metrics for this role, and how do they align with the company's overall business objectives?"
  2. "Can you describe the current marketing tech stack and any plans to evolve it in the near future?"
  3. "What have been the most successful marketing channels for your clients so far, and where do you see the greatest opportunities for improvement?"
  4. "How does the team balance data-driven decision making with testing new, innovative marketing approaches?"
  5. "What does the collaboration process look like between marketing, sales, and product teams?"
  6. "How is marketing performance evaluated, and what does success look like after 6-12 months in this role?"

ASSUMPTION: These questions are designed based on typical growth marketing role considerations and may need to be tailored based on specific interview contexts and what you learn about the company during your research.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Prepare your application materials:
    • Update your resume to highlight relevant growth marketing experience and quantifiable results
    • Include key ATS terms like "growth marketing," "customer acquisition," "A/B testing," "performance marketing," and specific platform expertise
    • Have your English-language resume professionally reviewed if English is not your first language
  2. Complete the application form thoroughly:
    • As mentioned in the listing, the next step is an application form with questions
    • Take time to provide complete, thoughtful answers that showcase your expertise
    • Highlight specific results and metrics from previous marketing initiatives
  3. Prepare for potential assessments:
    • Review your experience with the tools mentioned (Google Ads, LinkedIn, Meta, HubSpot, etc.)
    • Be ready to discuss specific marketing campaigns you've managed and their results
    • Consider preparing a brief case study of your most successful growth initiative
  4. Research TLNT & Spin Hire:
    • Visit their website and social media to understand their client base and approaches
    • Review any case studies or client testimonials to understand their strengths
    • Research their leadership team to understand the company culture