📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: Roar Global
🔹 Location: Remote
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
---
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketer at Roar Global, you will play a crucial role in driving customer acquisition, engagement, and retention through data-driven marketing strategies. This position requires a blend of creativity, analytical thinking, and a strong understanding of digital marketing. You will be responsible for optimizing performance across various marketing channels to fuel the company's growth.
ASSUMPTION: Based on the job description, this role is focused on leveraging digital marketing tactics and data analysis to drive business growth for Roar Global, a global media company.
---
📋 Key Responsibilities
✅ Develop and execute growth strategies to acquire and retain customers effectively
✅ Optimize performance marketing campaigns across paid and organic channels
✅ Implement and manage SEO, content marketing, and social media strategies
✅ Plan and execute email marketing and automation campaigns to nurture leads
✅ Leverage data analytics to track KPIs, identify trends, and optimize conversion rates
✅ Conduct A/B testing and growth experiments to enhance marketing performance
✅ Work with product and engineering teams to improve user experience and conversion rates
✅ Develop and manage landing pages and growth funnels to drive engagement
✅ Stay updated on industry trends, tools, and best practices to innovate marketing strategies
ASSUMPTION: The responsibilities listed cover a comprehensive set of growth marketing activities, including campaign optimization, content creation, data analysis, and cross-functional collaboration.
---
🎯 Required Qualifications
Education: Not specified
Experience: Proven experience in growth marketing, digital marketing, or performance marketing
Skills:
- Strong knowledge of SEO, PPC, social media advertising, and email marketing
- Experience with Google Analytics, Meta Ads Manager, HubSpot, or similar tools
- Ability to analyze data, identify insights, and make data-driven decisions
- Hands-on experience with A/B testing, CRO (Conversion Rate Optimization), and funnel optimization
- Knowledge of marketing automation and CRM tools
- Creative mindset with a passion for experimentation and innovation
- Strong project management and cross-functional collaboration skills
- Excellent written and verbal communication skills
ASSUMPTION: The required qualifications focus on a combination of technical digital marketing skills, data analysis capabilities, and cross-functional collaboration abilities, which are typical for a growth marketing role.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Work from anywhere: This position is fully remote
- Competitive AUD remuneration package
- Continuous learning opportunities
- International exposure and collaboration with diverse teams
- An open-minded team that values diversity and inclusivity
- Health care benefits
- Yearly learning allowance
Industry Comparison: The listed benefits appear to be competitive for a remote growth marketing role in the APAC region, including a flexible work arrangement, professional development opportunities, and comprehensive health and wellness support.
ASSUMPTION: The salary range is not provided, but based on industry standards for similar growth marketing positions in the APAC region, the compensation is likely to be competitive.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Roar Global is a global media company that operates across media resales, content production, and building expert marketing teams. It is a subsidiary of Roar Apex, which matches fast-growing companies with top-tier marketing and engineering professionals from the APAC region.
Company Size: Not specified
Company Stage: Growth stage, as it is a subsidiary of the larger Roar Global media company
ASSUMPTION: Roar Global and its subsidiary Roar Apex are in the growth stage, as they operate across multiple markets and have been recognized as a top workplace, indicating a maturing business.
---
📊 Role Analysis
Career Level: Mid to Senior level, based on the required qualifications and responsibilities
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The role offers opportunities for career progression within the growing Roar Apex and Roar Global organizations, as well as exposure to diverse teams and international projects.
ASSUMPTION: The growth marketer role is likely positioned at the mid to senior level, given the expected blend of technical skills, analytical capabilities, and cross-functional collaboration experience.
---
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Roar Global has offices in Sri Lanka, Australia, Bangladesh, Laos, Brunei, and Singapore, indicating a presence in the APAC region.
Work Schedule: Not specified, but likely aligned with Australian Eastern Standard Time (AEST) based on the stated timezone.
Regional Considerations: The remote work arrangement provides flexibility for candidates across the APAC region, while the company's international presence offers opportunities for global collaboration.
ASSUMPTION: The remote work environment allows for location independence, while the company's regional footprint suggests a focus on the APAC market.
---
💼 Interview & Application Insights
Typical Process: The recruitment process is described as thorough, with a focus on excellence and innovation. Only short-listed candidates will be contacted for further consideration.
Key Assessment Areas: Employers are likely to evaluate technical skills, data analysis capabilities, creativity, and cross-functional collaboration abilities.
Application Tips: Applicants should highlight relevant work experience, a portfolio showcasing their marketing and growth initiatives, and provide professional references.
ATS Keywords: Relevant keywords to include in the application may include "growth marketing," "digital marketing," "performance marketing," "SEO," "PPC," "data analysis," and "conversion optimization."
ASSUMPTION: The recruitment process is expected to be comprehensive, focusing on identifying top talent in the industry, and candidates should tailor their applications accordingly.
---
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads Manager
- HubSpot (or similar marketing automation/CRM tools)
- A/B testing and conversion rate optimization (CRO) tools
ASSUMPTION: These tools are commonly used in growth marketing roles to track performance, manage campaigns, and optimize marketing efforts.
---
👔 Cultural Fit Considerations
Company Values: Roar Global is committed to fostering a diverse and inclusive workplace, valuing diversity as a means to create a more enriching work environment.
Work Style: The role requires a creative mindset, a passion for experimentation and innovation, as well as strong project management and cross-functional collaboration skills.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, data-driven environment, enjoy testing new strategies, and can effectively work with cross-functional teams to drive growth.
ASSUMPTION: The company culture values diversity, adaptability, and collaborative problem-solving, which are important considerations for the growth marketer role.
---
⚠️ Potential Challenges
The growth marketer role may involve a broad range of responsibilities, requiring the ability to juggle multiple marketing initiatives and campaigns simultaneously. Additionally, the remote work arrangement may present challenges in terms of cross-team coordination and maintaining work-life balance.
ASSUMPTION: The wide scope of responsibilities and the remote work setup could present potential challenges that applicants should be aware of when considering this role.
---
📈 Similar Roles Comparison
The growth marketer role at Roar Apex is similar to other digital marketing or performance marketing positions in the technology or media industry. However, this role places a stronger emphasis on data-driven decision-making, experimentation, and cross-functional collaboration to drive customer acquisition and retention.
ASSUMPTION: The growth marketer role is likely more focused on growth-oriented marketing strategies compared to a traditional digital marketing or content marketing position.
---
📝 Sample Projects
- Developing and executing a comprehensive growth strategy to acquire new customers and increase user engagement
- Optimizing and scaling paid advertising campaigns across search, social, and display channels to improve cost-per-acquisition (CPA) and return on ad spend (ROAS)
- Implementing an SEO and content marketing program to improve organic traffic and lead generation
- Designing and testing conversion-focused landing pages and sales funnels to boost conversion rates
- Leveraging marketing automation and email nurturing campaigns to retain customers and drive repeat business
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are typical of the type of work a growth marketer would be expected to undertake.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the company's current growth initiatives and the specific challenges this role is expected to address?
2. How does the growth marketing team collaborate with other departments, such as product and engineering, to achieve business objectives?
3. What are the key performance metrics and KPIs that will be used to measure the success of this role?
4. Can you share examples of successful growth experiments or marketing campaigns that the team has recently implemented?
5. What opportunities are there for professional development and learning new skills within this role?
6. How does the company foster a culture of innovation and continuous improvement within the marketing function?
ASSUMPTION: These questions are designed to help the applicant better understand the company's growth priorities, the cross-functional nature of the role, the performance expectations, and the opportunities for professional development.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to assess their fit for the role.
2. Prepare a tailored resume and portfolio showcasing their relevant experience in growth marketing, digital marketing, and data-driven optimization.
3. Highlight keywords from the job description, such as "growth marketing," "SEO," "PPC," and "conversion rate optimization," in their application materials to improve ATS visibility.
4. Be ready to discuss their data analysis skills, experimentation mindset, and cross-functional collaboration abilities during the interview process.
5. Research the company, its industry position, and its commitment to diversity and inclusion to demonstrate their alignment with the organization's values.
6. Prepare thoughtful questions to ask during the interview, focusing on the growth priorities, marketing tech stack, and opportunities for professional development.
By following these steps, applicants can present themselves as strong candidates who are well-equipped to thrive in this growth marketing role at Roar Global.
