Growth Marketer - Italian Market (H/F)
N2JSoft📌 Core Information
🔹 Job Title: Growth Marketer - Italian Market (H/F)
🔹 Company: N2JSoft
🔹 Location: France
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketer for the Italian market at N2JSoft, you'll be directly responsible for driving customer acquisition for N2F, the company's expense management solution, in Italy. Working closely with the Head of Growth, you'll implement digital acquisition strategies to generate qualified leads while optimizing marketing spend for maximum ROI. This role combines strategic thinking with hands-on execution in a growing fintech SaaS company that's expanding its European presence.
ASSUMPTION: The role is positioned as full-time based on the comprehensive responsibilities and the strategic nature of the position within a growing company.
📋 Key Responsibilities
- ✅ Drive lead generation and acquisition for N2F expense management solution in the Italian market
- ✅ Manage and optimize marketing budget with strong focus on ROI
- ✅ Implement and optimize SEO, SEA, and SEM campaigns
- ✅ Develop and execute outbound and inbound prospecting campaigns
- ✅ Oversee external agencies (website creation, blog content, etc.)
- ✅ Identify and explore new acquisition channels and strategies
- ✅ Evaluate lead quality and analyze their profitability
- ✅ Create regular KPI reports for executive management
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 2 years of successful experience in digital marketing, traffic management, and acquisition in a B2B context
Skills:
- Native or bilingual Italian language proficiency
- Fluency in English (mandatory)
- Digital marketing and automation expertise
- A/B testing and performance optimization capabilities
- Proactive, motivated mindset with a competitive spirit
- Previous success in a similar role at a SaaS software company
- Dynamic personality with a natural positive attitude
ASSUMPTION: While the listing explicitly states that formal education is not their decision criterion, the emphasis on practical experience and skills suggests they value hands-on expertise over academic qualifications.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: The company emphasizes growth (revenue growth from €10.7M to €15.9M in one year) and a startup atmosphere, suggesting competitive compensation would be offered, but specific details would need to be discussed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry Position: A leading Fintech SaaS B2B company in the expense management sector in France, with ambitions to become the European leader. Currently serves 18,000+ clients with 800,000+ users across 82 countries.
Company Size: Not explicitly stated, but the company has grown significantly with revenue increasing from €10.7M to €15.9M in one year
Company Stage: Growth-stage company with established market presence in France, now expanding across Europe
ASSUMPTION: Based on user counts, revenue figures, and international presence, N2JSoft appears to be a successfully scaling company rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid to Senior level based on required experience and strategic responsibilities
Reporting Structure: Reports directly to the Head of Growth
Team Size/Composition: Not specified
Growth Opportunities: Opportunity to contribute to the company's European expansion, particularly in the Italian market
ASSUMPTION: This appears to be a high-visibility role with significant autonomy and direct executive reporting, suggesting potential for career advancement as the company grows its European presence.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Based in France, with focus on the Italian market
Work Schedule: Not specified
Regional Considerations: Role requires strong understanding of the Italian market while working from a French company
ASSUMPTION: Given the focus on the Italian market but company headquarters in France, the role may involve some travel between France and Italy or remote work arrangements, though this isn't explicitly stated.
💼 Interview & Application Insights
Typical Process: Likely initial screening followed by interviews with the Head of Growth and possibly other marketing team members or executives
Key Assessment Areas: Digital marketing expertise, performance marketing results, Italian market knowledge, analytical abilities, and cultural fit with the company's positive atmosphere
Application Tips: Highlight quantifiable results from previous digital marketing campaigns, demonstrate knowledge of the Italian B2B market, and showcase both strategic thinking and operational execution skills
ATS Keywords: growth marketing, acquisition, SEO, SEA, SEM, lead generation, ROI, B2B SaaS, Italian market, performance marketing, outbound, inbound, KPI reporting
ASSUMPTION: These insights are based on standard practices for growth marketing roles in SaaS companies and the specific requirements mentioned in the job listing.
🛠️ Tools & Technologies
Marketing automation platforms, SEO/SEA tools, analytics platforms, CRM systems, lead tracking solutions, A/B testing tools, campaign management software
ASSUMPTION: While specific tools aren't mentioned in the listing, these technology categories are standard for growth marketing roles in SaaS companies and would likely be relevant for this position.
👔 Cultural Fit Considerations
Company Values: People-centric organization that values positive attitude, team spirit, and a balanced approach to growth
Work Style: Combines strategic thinking with hands-on execution; values initiative and results orientation
Self-Assessment: Do you thrive in environments that balance startup energy with established processes? Are you comfortable being both strategic and operational? Do you enjoy testing, measuring, and optimizing marketing activities?
ASSUMPTION: The company culture descriptions are inferred from phrases like "bonne humeur" (good mood) and placing "l'Homme au centre" (people at the center), suggesting a positive, human-centric workplace.
⚠️ Potential Challenges
This role requires balancing strategic planning with tactical execution across multiple marketing channels. You'll need to navigate between French company operations and Italian market requirements, potentially requiring cultural adaptation. The role demands both innovative thinking and analytical measurement within ROI constraints.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the cross-market nature of the role, not as criticism of the position or company.
📈 Similar Roles Comparison
This position combines elements of Country Marketing Manager, Digital Marketing Manager, and Growth Hacker roles. Unlike pure channel specialists who focus solely on SEO or paid media, this role requires broader management of the entire acquisition funnel specifically for the Italian market. Compared to general marketing roles, this position has stronger emphasis on performance metrics and ROI.
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles with country-specific focus.
📝 Sample Projects
- Developing and implementing an Italian-specific SEO strategy to increase organic traffic from high-intent keywords
- Creating and optimizing Google Ads campaigns targeting Italian businesses seeking expense management solutions
- Building outbound email sequences for targeted Italian industry verticals
- Designing A/B tests for landing pages to improve conversion rates
- Producing monthly performance reports analyzing channel efficiency and lead quality
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing activities.
❓ Key Questions to Ask During Interview
- What are the specific growth targets for the Italian market in the next 12-24 months?
- How mature is N2JSoft's current presence in Italy, and what acquisition channels have shown the most promise so far?
- How does the company balance short-term acquisition goals with long-term brand building in new markets?
- What resources (budget, team support, tools) will be available to achieve the Italian market objectives?
- How does N2JSoft's solution differentiate from competitors in the Italian expense management market?
- How does the company support professional development and knowledge sharing across the marketing team?
ASSUMPTION: These questions are suggested based on typical growth marketing role considerations and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight relevant digital marketing experience, particularly any work with Italian markets or B2B SaaS companies
- Include key terms like "growth marketing," "acquisition," "SEO/SEA," "lead generation," and "performance optimization" to pass ATS screening
- Prepare a brief portfolio of previous marketing campaigns with measurable results
- Research N2JSoft's product (N2F) and the expense management competitive landscape in Italy
- If bilingual, ensure your resume and application clearly indicate your Italian language proficiency
- Prepare to discuss specific marketing strategies you would implement to grow in the Italian market