Growth Marketer - VaultSpeed
Fortino Capital📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: VaultSpeed (Backed by Fortino Capital)
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
VaultSpeed is seeking a hands-on Growth Marketer to drive pipeline growth through data-driven campaigns and social media strategies. In this role, you'll develop and optimize lead-generation initiatives, implement targeted social media strategies, and establish marketing pipelines to measure impact effectively. As part of a small, agile team reporting directly to the VP of Marketing, you'll have significant visibility and impact on the company's global expansion efforts in the USA.
ASSUMPTION: Based on the reporting line to VP of Marketing and the description of working in a "small, agile team," this appears to be a mid-to-senior individual contributor role rather than a management position.
📋 Key Responsibilities
🚀 Pipeline Growth & Lead Generation
- Develop and execute multi-channel marketing campaigns to attract and convert high-quality leads
- Drive organic and paid social media marketing efforts to engage key audiences
- Identify and experiment with new demand-generation tactics, including event marketing, partnerships, and industry collaborations
- Establish and maintain weekly pipeline reporting to track marketing's impact and ensure alignment with sales goals
📈 Campaign Execution & Optimization
- Continuously test, analyze, and optimize campaigns for higher conversion rates and ROI
- Identify the most effective lead sources and refine strategies to sustain growth
- Implement automation tools and scalable workflows for lead nurturing and outreach
📊 Marketing Tech & Analytics
- Set up and manage the marketing pipelines necessary for tracking campaign performance
- Leverage marketing tools and CRM systems (e.g., HubSpot, Sales Navigator, Lemlist) to optimize the funnel
- Provide regular performance insights and data-driven recommendations for ongoing improvements
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in growth marketing, demand generation, or digital marketing
Skills:
- Proven track record in B2B SaaS marketing, driving lead generation and conversion
- Execution-driven mindset—proactive, results-oriented approach
- Strong expertise in social media marketing (organic and paid strategies)
- Ability to analyze data, report insights, and optimize campaigns for performance
- Hands-on experience with marketing automation tools (HubSpot, Sales Navigator, Lemlist, etc.)
Preferred Qualifications:
- Experience in data infrastructure, cloud platforms, or data automation
- Event marketing experience (trade shows, industry events, sponsorships)
ASSUMPTION: While no formal education requirements are specified, the technical nature of the company and 5+ years experience requirement suggests that a bachelor's degree in marketing, business, or a related field would be typical for qualified candidates.
💰 Compensation & Benefits
Salary Range: $90K - $110K base + bonus
Benefits: Not specifically detailed beyond mentioning "benefits" are included
Industry Comparison: This salary range is competitive for a Growth Marketing role in Boston, which typically ranges from $80K-120K depending on experience level. The inclusion of a bonus structure enhances the overall compensation package.
ASSUMPTION: While specific benefits aren't detailed, standard benefits for tech companies in Boston typically include healthcare coverage, retirement plans, PTO, and possibly equity options given VaultSpeed's Series A funding status.
📌 Applicant Insights
🔍 Company Context
Industry Position: VaultSpeed is positioned as a leader in data automation, offering a no-code, metadata-driven platform that accelerates data product delivery. The company supports modern data architectures like Data Mesh, Data Fabric, and Data Lakehouse.
Company Size: Not specified, but described as growing
Company Stage: Growth stage with Series A funding from Octopus Ventures and Fortino Capital
ASSUMPTION: Based on the Series A funding and global expansion plans, VaultSpeed is likely a growing startup with fewer than 100 employees at this stage. The company appears to be in a scale-up phase following initial market validation.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the VP of Marketing
Team Size/Composition: Small, agile marketing team
Growth Opportunities: Potential to significantly impact the company's US market expansion and growth trajectory
ASSUMPTION: This appears to be a high-visibility role with direct access to leadership, suggesting opportunities for career advancement as the company grows its US presence. The small team size likely means broad responsibilities and opportunities to develop diverse skills.
🌍 Location & Work Environment
Office Type: Hybrid work arrangement
Geographic Context: Boston is a major tech hub with a strong data and enterprise software ecosystem. It offers a high concentration of tech talent but also comes with a higher cost of living compared to national averages.
Work Schedule: Not specifically mentioned, likely standard business hours with flexibility given the hybrid model
Regional Considerations: Boston's tech scene is known for its strong connections to academic institutions and healthcare/biotech sectors, which could offer interesting partnership opportunities for B2B marketing initiatives.
ASSUMPTION: The hybrid work model likely requires some in-office presence at the Boston location, but may offer flexibility for partial remote work. Boston winters can be challenging, which makes hybrid arrangements particularly valuable.
💼 Interview & Application Insights
Typical Process: For growth marketing roles at tech startups, the interview process typically includes:
- Initial screening call with recruiter or hiring manager
- Technical interview covering marketing strategies and campaign analysis
- Possible marketing assignment or case study to demonstrate hands-on capabilities
- Panel interview with team members and leadership
Key Assessment Areas:
- Demonstrated impact on pipeline growth in previous roles
- Experience with B2B SaaS marketing strategies and techniques
- Data analysis capabilities and results-driven mindset
- Social media marketing expertise (both organic and paid)
- Tool proficiency (HubSpot, Sales Navigator, etc.)
Application Tips:
- Quantify previous marketing achievements with metrics showing lead generation and conversion rates
- Highlight experience with similar technology products or in the data/enterprise software space
- Showcase successful social media campaigns and their measurable outcomes
- Emphasize experience with marketing automation tools mentioned in the job description
ATS Keywords: Growth marketing, demand generation, B2B SaaS, pipeline growth, lead generation, social media marketing, campaign optimization, HubSpot, Sales Navigator, data-driven marketing, ROI optimization
ASSUMPTION: These insights are based on standard practices for growth marketing roles at Series A tech companies. The actual process may vary based on VaultSpeed's specific hiring practices.
🛠️ Tools & Technologies
The job specifically mentions experience with:
- HubSpot (Marketing automation and CRM)
- Sales Navigator (LinkedIn's sales tool)
- Lemlist (Email outreach platform)
Other relevant tools typically used in growth marketing roles include:
- Google Analytics and Tag Manager
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
- SEO tools (Ahrefs, SEMrush, Moz)
- Advertising platforms (LinkedIn Ads, Google Ads, Facebook Business Manager)
- Marketing attribution and reporting tools
ASSUMPTION: While only a few tools are explicitly mentioned, growth marketers typically use a broader tech stack. The tools listed above represent common platforms in the field but may not all be used at VaultSpeed.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated, the job description suggests VaultSpeed values innovation, data-driven decision making, and an execution-focused approach.
Work Style: The role requires a proactive, results-oriented mindset and appears to value independence and initiative within a small team structure.
Self-Assessment Questions:
- Do you thrive in a small team environment where you can take ownership of marketing initiatives?
- Are you comfortable with both strategic planning and hands-on campaign execution?
- Do you enjoy a data-driven approach to measuring and optimizing marketing performance?
- Are you excited about marketing technical B2B products in the data infrastructure space?
- Do you prefer roles with direct visibility to leadership and clear impact on business growth?
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on execution, results, and the company's growth stage. The small team environment likely means less rigid structure and more opportunity for direct impact.
⚠️ Potential Challenges
- Marketing a complex technical product (data automation platform) may require developing specialized knowledge
- Building pipeline in a niche B2B market could be more challenging than consumer-facing products
- Small team environment may mean covering multiple marketing functions with limited resources
- As an expanding company, processes and strategies may still be evolving
- The expectation of continuous testing and optimization requires comfort with rapid iteration and occasional failure
ASSUMPTION: These potential challenges are based on the nature of the role, company stage, and industry context as described in the job listing. They represent common considerations for similar positions but may not all apply at VaultSpeed.
📈 Similar Roles Comparison
This Growth Marketer role appears to focus more heavily on pipeline generation and social media marketing compared to other similar positions:
Compared to Demand Generation Manager: Similar focus on pipeline, but potentially broader in scope with the inclusion of social media management.
Compared to Digital Marketing Manager: More focused on direct lead generation rather than broader brand awareness or content strategy.
Compared to Performance Marketing Manager: Similar emphasis on data-driven campaigns and ROI, but specifically targeting B2B pipeline rather than consumer acquisition.
Compared to Marketing Operations: More front-facing campaign execution focus rather than back-end systems and processes.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific emphasis points in the job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- LinkedIn Lead Generation Campaign: Developing targeted organic content and paid ad campaigns on LinkedIn to reach data engineers and architects at enterprise companies.
- Marketing Pipeline Development: Building the technical infrastructure to track leads from initial awareness through qualification and sales handoff.
- Industry Event Strategy: Planning VaultSpeed's presence at key data conferences and events to generate qualified leads and build brand awareness.
- Account-Based Marketing Program: Developing personalized outreach campaigns targeting specific enterprise accounts using tools like Sales Navigator and Lemlist.
- Performance Dashboard Creation: Building a comprehensive marketing analytics dashboard to track campaign performance and lead conversion metrics.
ASSUMPTION: These project examples are illustrative and based strictly on the responsibilities outlined in the job description. Actual projects may vary but would likely involve similar elements.
❓ Key Questions to Ask During Interview
- "What are the most immediate marketing priorities for VaultSpeed in the US market, and how is success measured for this role in the first 3-6 months?"
- "Can you share more about the current marketing tech stack and processes? What systems are already in place versus what needs to be built?"
- "How does the marketing team collaborate with sales to ensure effective lead handoff and pipeline management?"
- "What has been most effective for VaultSpeed in terms of lead generation so far, and what channels haven't been fully explored yet?"
- "How would you describe VaultSpeed's market positioning compared to other data automation solutions?"
- "What are the biggest challenges you anticipate in scaling marketing operations in the US market?"
ASSUMPTION: These questions are suggested based on the growth marketing role type and company context. They should be tailored based on the interview stage and specific interests of the candidate.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize Your Resume: Tailor your resume to highlight your experience with B2B marketing, pipeline growth, and social media campaigns. Include measurable results and incorporate key terms like "growth marketing," "demand generation," "B2B SaaS," and specific tools mentioned (HubSpot, Sales Navigator).
- Prepare Portfolio Examples: Gather examples of successful marketing campaigns you've run, including metrics showing their impact on pipeline and conversion rates.
- Research VaultSpeed: Visit the company website and LinkedIn page to understand their product, target audience, and current marketing approach. Look for recent news about their Series A funding and growth plans.
- Connect with Relevant Employees: Consider reaching out to current VaultSpeed marketing team members on LinkedIn to learn more about the company culture and their experience.
- Customize Your Cover Letter: Write a cover letter that demonstrates your understanding of data automation and how your marketing expertise can help VaultSpeed expand in the US market.
- Prepare for Technical Questions: Be ready to discuss specific marketing techniques for B2B SaaS products and how you would approach building pipeline for a technical product like VaultSpeed.