📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: LearnLux
🔹 Location: United States - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Leading full-funnel growth strategy across paid, SEO, web, and CRM channels
- Owning HubSpot as the marketing automation platform
- Optimizing digital campaigns to drive MQLs and pipeline
- Improving website visibility and conversion, including SEO optimization
- Building dashboards and performance reports for data-driven decision-making
- Partnering with Sales to align lead handoff, targeting, and campaign execution
ASSUMPTION: This role requires a strong background in growth marketing, with a focus on digital channels and a solid understanding of CRM and marketing automation tools.
📋 Key Responsibilities
✅ Lead full-funnel growth strategy across paid, SEO, web, and CRM channels
✅ Own HubSpot as the marketing automation platform; build nurture flows, segmentation, scoring, and reporting
✅ Optimize digital campaigns across Google, LinkedIn, and retargeting platforms to drive MQLs and pipeline
✅ Improve Webflow website visibility and conversion, including SEO optimization and presence in AI / LLM search
✅ Build dashboards and performance reports that fuel decision-making across Marketing and Sales
✅ Partner with Sales to align lead handoff, targeting, and campaign execution
✅ Map lead journeys and implement experiments to increase conversion at every stage
ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on data-driven decision-making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of experience in growth or demand gen marketing at a B2B SaaS or benefits tech company
Required Skills:
- Expertise in HubSpot and CRM strategy, including segmentation, lead scoring, and nurture
- Experience with Webflow for website design and content management
- Strong track record of managing paid search and social campaigns with measurable results
- Hands-on experience with digital ad platforms like LinkedIn, Google, and retargeting tools
- Experience with SEO, website optimization, and emerging search strategies (LLMs, AI search)
- Proven ability to connect marketing insights to business impact—comfortable building reports and attribution models
- A strong understanding of sales funnels, MQL/SQL definitions, and cross-functional alignment
- A test-and-learn mindset with the ability to thrive in a high-growth, fast-paced environment
Preferred Skills:
- Familiarity marketing to HR/benefits professionals or working in employee benefits/HR tech
- Experience with ABM platforms, enrichment tools, or data providers (e.g., Clearbit, ZoomInfo)
- Knowledge of conversion rate optimization, GA4, and landing page experimentation
ASSUMPTION: While the job listing does not specify preferred qualifications, these skills would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD per year
Benefits:
- Remote-first company structure
- Medical, dental, and vision
- 401(k)
- Mental wellbeing (Talkspace)
- Financial wellbeing (LearnLux)
- Equity (Full-time employees)
- Paid vacation and sick leave
- Paid sabbatical after 5 years of service
- A supportive, inclusive team culture
- Opportunities for continuous learning and growth at a fast-growing startup
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Growth Marketing Manager role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: LearnLux is a leading provider of workplace financial wellbeing, blending fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner™️ professionals.
Company Size: LearnLux is a remote-first company, backed by prominent operators such as Ashton Kutcher’s fund Sound Ventures and Salesforce CEO Marc Benioff. This indicates a mid-sized to large company with significant growth potential.
Founded: LearnLux was founded with a mission to equip employees with a financial plan to guide them through decision points in their lives, ultimately driving results like reduction in financial stress, increased productivity, and greater use of pretax products.
Company Description:
- LearnLux is the leading provider of workplace financial wellbeing, blending fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner™️ professionals.
- Their award-winning program equips employees with a financial plan to guide them through decision points like budgeting, paying down debt, electing benefits, understanding equity compensation, starting a family, buying a home, saving for retirement, and more.
- Advanced reporting keeps partners in the know, and drives results like reduction in financial stress, increased productivity, reduced employee turnover, greater use of pretax products, on-time retirement, and healthcare savings.
Company Specialties:
- Workplace financial wellbeing
- Financial planning
- Employee benefits
- Financial technology
Company Website: learnlux.com
ASSUMPTION: LearnLux is a well-established company in the financial technology industry, with a strong focus on employee wellbeing and a remote-first work culture.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership role in growth marketing, with the opportunity to make a significant impact on the company's growth.
Reporting Structure: This role reports directly to the Head of Marketing, with the potential to build and lead a team as the company grows.
Work Arrangement: This role is remote, with the expectation of regular collaboration with the team and stakeholders across various time zones.
Growth Opportunities:
- As LearnLux continues to grow, there will be opportunities to expand the marketing team and take on more responsibility.
- This role offers the chance to work closely with the Head of Marketing and other senior leaders, providing ample opportunities for professional development and mentorship.
- The company's focus on innovation and continuous improvement creates an environment where employees can grow and learn new skills.
ASSUMPTION: Given LearnLux's growth trajectory and focus on employee development, this role presents significant opportunities for career growth and advancement.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office location.
Office Location(s): N/A (remote work)
Geographic Context:
- The United States is the primary market for LearnLux, with a focus on serving enterprise clients.
- The remote work environment allows for flexibility and work-life balance, with the expectation of regular collaboration with the team and stakeholders across various time zones.
- The company's culture values inclusivity and diversity, fostering a collaborative and supportive work environment.
Work Schedule: Full-time (40 hours/week), with the expectation of regular collaboration with the team and stakeholders during standard business hours.
ASSUMPTION: The remote work environment at LearnLux offers a high degree of flexibility and work-life balance, while also providing ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Head of Marketing and other senior stakeholders
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and reporting
- CRM and marketing automation experience
- Cultural fit and alignment with LearnLux's values
Application Tips:
- Highlight relevant experience and achievements in growth marketing, with a focus on digital channels and CRM strategy.
- Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications and preferred skills sections.
- Be prepared to discuss your approach to lead scoring, nurture flows, and segmentation in HubSpot.
- Demonstrate your understanding of SEO, website optimization, and emerging search strategies (LLMs, AI search).
ATS Keywords: Growth Marketing, Demand Generation, HubSpot, CRM Strategy, Webflow, Paid Search, Social Campaigns, SEO, Website Optimization, Analytics, Lead Scoring, Nurture Flows, Digital Advertising, Conversion Rate Optimization, Data Analysis, ABM
ASSUMPTION: LearnLux's application process is designed to assess candidates' technical skills and cultural fit, with a focus on marketing strategy, execution, and data-driven decision-making.
🛠️ Tools & Technologies
- HubSpot (marketing automation platform)
- Webflow (website design and content management)
- Google Ads (paid search advertising)
- LinkedIn Ads (paid social advertising)
- Retargeting platforms (e.g., AdRoll, Perfect Audience)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on HubSpot, Webflow, and digital advertising platforms.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and supportive team culture
- Focus on employee wellbeing and growth
- Data-driven decision-making and continuous improvement
Work Style:
- Remote and flexible work environment
- Collaborative and supportive team culture
- Focus on results and impact, rather than hours worked
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with team members across various time zones?
- Are you comfortable using data and analytics to inform your marketing strategy and make data-driven decisions?
- Do you align with LearnLux's focus on employee wellbeing and continuous learning and growth?
ASSUMPTION: LearnLux values a strong cultural fit, with a focus on inclusivity, collaboration, and a data-driven approach to marketing and decision-making.
⚠️ Potential Challenges
- The remote work environment may present challenges in terms of communication and collaboration, requiring strong written and verbal communication skills.
- The fast-paced, high-growth nature of the company may require adaptability and the ability to manage multiple priorities and projects simultaneously.
- The role may require occasional travel for meetings or events, depending on the company's future plans for in-person gatherings.
- The competitive nature of the financial technology industry may present challenges in terms of standing out and driving results in the market.
ASSUMPTION: While LearnLux offers a flexible and supportive work environment, this role may present unique challenges that require strong communication, adaptability, and a competitive mindset.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager role at other B2B SaaS or benefits tech companies, with a focus on digital channels and CRM strategy.
- However, LearnLux's focus on workplace financial wellbeing and employee benefits sets it apart from other companies in the industry.
- This role offers the opportunity to work closely with senior leaders and make a significant impact on the company's growth, with potential career growth opportunities as the company expands.
ASSUMPTION: While this role shares similarities with other Growth Marketing Manager roles in the industry, LearnLux's unique focus on workplace financial wellbeing and employee benefits sets it apart and presents unique opportunities for growth and impact.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive MQLs and pipeline for LearnLux's enterprise go-to-market engine
- Optimizing LearnLux's Webflow website for improved visibility and conversion, including SEO optimization and presence in AI / LLM search
- Building and implementing nurture flows, segmentation, and lead scoring in HubSpot to improve conversion and accelerate pipeline
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, with a focus on digital marketing strategy, website optimization, and CRM management.
❓ Key Questions to Ask During Interview
- Can you describe the current state of LearnLux's digital marketing efforts and where this role fits into the company's growth strategy?
- How does LearnLux approach collaboration and communication in a remote work environment, and what tools do you use to facilitate this?
- Can you provide an example of a successful growth marketing campaign you've executed in the past, and how you measured its impact?
- How does LearnLux support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company's growth strategy, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in growth marketing, with a focus on digital channels and CRM strategy.
- Prepare for your interview by researching LearnLux's unique focus on workplace financial wellbeing and employee benefits, and be ready to discuss your approach to digital marketing strategy, website optimization, and CRM management.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
