📌 Core Information
🔹 Job Title: Growth Marketing Manager at Succeed
🔹 Company: Immerse Education
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving student and school acquisition and retention through a data-driven approach
- Optimizing key landing pages and managing SEO strategy
- Building and testing lead magnets to grow the email list
- Creating segmented email flows and improving onboarding sequences
- Designing and running weekly growth experiments to optimize funnels
ASSUMPTION: This role requires a strong focus on data analysis and experimentation to drive growth and improve user engagement.
📋 Key Responsibilities
✅ Own and optimize key landing pages for Succeed’s core offerings
✅ Plan and manage SEO strategy around competitions, student success content, and resources
✅ Build and test lead magnets to grow the email list
✅ Build segmented email flows for students, parents, and teachers
✅ Improve onboarding and re-engagement sequences using HubSpot or similar tools
✅ Design and run weekly growth experiments to optimize funnels
✅ Track key funnel metrics and report learnings clearly to the team
✅ Use tools like GA4, Hotjar, and PostHog to inform design and messaging improvements
✅ Work closely with product and tech teams to launch new growth features
✅ Coordinate freelance content creators or writers when needed
✅ Manage projects and sprints via Asana, with clear communication and updates
ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in growth, digital marketing, or performance roles, ideally in B2C, EdTech, or Gen Z-focused products
Required Skills:
- Strong command of email marketing, SEO, and funnel optimisation
- Comfortable using generative AI tools for content creation and ideation
- Proficient with analytics platforms like Google Analytics 4, Hotjar, or PostHog
- Experience managing tasks and workflows in Asana (or a similar project management tool)
- Comfortable with basic HTML/CSS, editing within CMS platforms, and making quick updates to landing pages or web copy
- Clear, concise communicator, especially when writing copy for students, parents, or school-facing materials
Preferred Skills:
- Experience with HubSpot or similar marketing automation tools
- Fluency in Spanish (for better communication with local teams and users)
ASSUMPTION: Candidates with experience in the EdTech industry or working with Gen Z audiences will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on market research for mid-level marketing roles in Barcelona and the EdTech industry)
Benefits:
- Remote-first, globally-minded culture with collaborators in London, Barcelona, and beyond
- Freedom to test, ship, and learn fast without excessive process or delay
- The chance to help shape a purpose-driven platform that supports thousands of students
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: EdTech, focusing on student success and skill development
Company Size: Small to Medium (51-200 employees), offering a high-impact role with real ownership and autonomy
Founded: 2012, with a decade of educational expertise and a startup mindset
Company Description:
- Succeed by Immerse Education is a fast-growing digital platform helping ambitious students explore real-world opportunities, build skills, and prepare confidently for what comes next
- The platform has over 20,000 active users worldwide and strong traction through schools, competitions, and partnerships
- Succeed combines a decade of educational expertise with a startup mindset to build products that are practical, ambitious, and globally scalable
Company Specialties:
- Student success and skill development
- Competitions and challenges
- Partnerships with schools and educational institutions
Company Website: immerse-education.com
ASSUMPTION: Succeed by Immerse Education is part of the Immerse Education group, which focuses on providing educational experiences and opportunities for students worldwide.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Founder (Product Owner) and works closely with the Partnerships Manager, Lead Product Designer, and Full Stack Developer
Work Arrangement: Remote OK, with collaborators in London, Barcelona, and beyond
Growth Opportunities:
- Potential to take on more responsibilities and grow within the marketing team as the company expands
- Opportunity to work on various aspects of the business, from student acquisition to retention and engagement
- Chance to collaborate with cross-functional teams and contribute to the overall success of the platform
ASSUMPTION: This role offers significant growth potential as the company continues to expand its user base and platform offerings.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office location
Office Location(s): N/A (Remote work only)
Geographic Context:
- Barcelona, Catalonia, Spain - A vibrant, multicultural city with a strong focus on education and innovation
- Timezone: Europe/Madrid (Central European Time, UTC +1)
- Language: English (official language of the company and the primary language used in the workplace)
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: While the role is remote-first, there may be occasional requirements to attend team meetings or events in person, depending on the company's future plans.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Hiring Manager
- Technical assessment or case study (if applicable)
- Final interview with the Founder (Product Owner) and other team members
- Decision and offer
Key Assessment Areas:
- Marketing and growth strategy
- Data analysis and experimentation skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience in growth, digital marketing, or performance roles, with a focus on B2C, EdTech, or Gen Z-focused products
- Demonstrate your strong command of email marketing, SEO, and funnel optimisation in your resume and cover letter
- Showcase your proficiency in analytics platforms and your comfort with generative AI tools in your application materials
ATS Keywords: Growth Marketing, Digital Marketing, Performance Marketing, Email Marketing, SEO, Funnel Optimisation, Analytics, Project Management, Content Creation, Communication, HTML, CSS, HubSpot, GA4, Hotjar, PostHog
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the specific requirements of the role.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation tools)
- GA4, Hotjar, PostHog (for analytics and user experience insights)
- Asana (for project management)
- Basic HTML/CSS (for editing within CMS platforms)
ASSUMPTION: The tools and technologies listed may change or evolve as the company grows and adapts to new needs.
👔 Cultural Fit Considerations
Company Values:
- Student-focused: Always prioritize the needs and success of our users
- Ambitious: Strive for continuous improvement and growth
- Collaborative: Work together to achieve common goals
- Innovative: Embrace new ideas and approaches to problem-solving
Work Style:
- Remote-first: Thrive in a distributed work environment
- Data-driven: Make informed decisions based on data and analytics
- Experimental: Embrace a test-and-learn mindset to optimize performance
- Adaptable: Quickly adjust to new challenges and changing priorities
Self-Assessment Questions:
- Do you have a strong passion for helping students succeed and thrive?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you enjoy experimenting with new ideas and approaches to drive growth?
- Can you effectively communicate and collaborate with various stakeholders, including students, parents, and school administrators?
ASSUMPTION: Candidates who align strongly with Succeed's company values and work style will be more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing data-driven decision-making with creative problem-solving
- Adapting to a fast-paced, startup-like environment with limited resources
- Communicating effectively with diverse stakeholders, including students, parents, and school administrators
ASSUMPTION: These challenges can be overcome with strong organizational skills, clear communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and experimentation to drive growth and optimize user engagement
- While the role is remote-first, there may be occasional requirements to attend team meetings or events in person, depending on the company's future plans
- This role offers significant growth potential as the company continues to expand its user base and platform offerings
ASSUMPTION: Candidates who have experience in similar growth-focused roles or EdTech environments will be better equipped to succeed in this position.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic traffic and user engagement
- Creating and optimizing high-converting email campaigns to drive student acquisition and retention
- Designing and implementing A/B tests to optimize landing pages and improve conversion rates
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and how this role will collaborate with other departments, such as product and technology?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees, particularly in marketing and growth roles?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy balance between their personal and professional lives?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in growth, digital marketing, or performance roles, with a focus on B2C, EdTech, or Gen Z-focused products
- Demonstrate your strong command of email marketing, SEO, and funnel optimisation in your application materials
- Showcase your proficiency in analytics platforms and your comfort with generative AI tools in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
