📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Soufflet Malt Family of Companies
🔹 Location: Vancouver, WA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition, engagement, and retention through data-driven marketing strategies
- Continuously monitoring industry trends and competitor activity to identify marketing opportunities
- Developing and executing targeted marketing campaigns to drive engagement and lead generation
- Creating strategic content and messaging that resonates with brewers and distillers
- Measuring and reporting on campaign performance to optimize strategies
ASSUMPTION: This role requires a strong understanding of the brewing and distilling industries, as well as exceptional market research skills to collect, analyze, and interpret industry data.
📋 Key Responsibilities
✅ Analyze market trends and customer insights to identify marketing opportunities
✅ Develop and execute data-driven marketing campaigns to drive engagement and lead generation
✅ Create compelling content and messaging that aligns with market insights and product value
✅ Measure and report on campaign performance, and optimize strategies based on data-driven insights
✅ Support pricing and product promotions by leveraging market data
✅ Produce monthly market reports to guide strategic decision-making
✅ Lead annual campaign planning and support product launches
✅ Enhance customer segmentation and targeting to ensure campaigns reach the right customers
✅ Collaborate with sales teams to align marketing efforts with sales goals
✅ Leverage customer feedback and insights to refine marketing messaging and product positioning
ASSUMPTION: This role requires strong analytical skills to translate complex data into actionable marketing insights and business strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 5-10 years of experience in marketing, with a focus on market analytics and content development
Required Skills:
- In-depth knowledge of the brewing and distilling industries
- Exceptional market research skills
- Strong analytical abilities
- Proficiency in marketing analytics, performance tracking, and data-driven optimization
- Excellent writing and content development skills
- Experience with digital marketing platforms and content management systems
- Proficiency in Microsoft Office Suite, Google Analytics, and data visualization tools
Preferred Skills:
- Additional certifications in market research, digital marketing, and data analytics
ASSUMPTION: Candidates with additional certifications in market research, digital marketing, and data analytics may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $89,530.31 - $134,295.47 per year (based on experience level)
Benefits:
- Paid time off (up to 23 days a year)
- Paid holidays (10 days)
- Medical, dental, and vision plans
- Flex spending accounts
- Company-paid basic life insurance, short-term disability, and long-term disability
- 401(k) plan with employer match
- Employee assistance program
- Fitness subsidy
- Tuition reimbursement
- Employee referral program
- Product discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the Vancouver, WA area.
📌 Applicant Insights
🔍 Company Context
Industry: The Soufflet Malt Family of Companies operates in the malting industry, providing malt and related products to brewers and distillers worldwide.
Company Size: As a family of companies, Soufflet Malt employs a significant number of people across its various divisions, offering a diverse and dynamic work environment.
Founded: The company was founded in 1852, with a rich history and extensive experience in the malting industry.
Company Description:
- Soufflet Malt is a global leader in the malting industry, with a strong commitment to quality, innovation, and sustainability
- The company operates through several divisions, including Country Malt Group, Great Western Malting, and Canada Malting
- Soufflet Malt is dedicated to supporting the brewing and distilling industries by providing high-quality malt and exceptional customer service
Company Specialties:
- Malting and related products
- Customer service and support
- Market research and analysis
- Strategic marketing and branding
Company Website: www.souffletmalt.com
ASSUMPTION: As a global leader in the malting industry, Soufflet Malt offers a unique opportunity for growth and development in the marketing field.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Director for the Americas region and collaborates with various teams, including sales, digital sales, and customer experience.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Expanding industry knowledge and expertise in the brewing and distilling sectors
- Developing leadership and management skills through team collaboration and mentorship
- Advancing to a senior marketing role or management position within the company
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing field and the malting industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): 18110 SE 34th Street, Suite 240, Vancouver, WA 98683, USA
Geographic Context:
- Vancouver, WA is located in the Pacific Northwest region of the United States, offering a mild climate and a high quality of life
- The area is known for its vibrant craft brewing scene, providing ample opportunities for industry networking and engagement
- Vancouver is situated near the scenic Columbia River Gorge, offering easy access to outdoor recreation and natural beauty
Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The office environment at Soufflet Malt is designed to foster collaboration, creativity, and innovation, with a focus on supporting the company's mission and values.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Marketing Director and/or other team members
- Final interview with the Marketing Director and/or other senior leadership
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and understanding of the brewing and distilling sectors
- Market research and analysis skills
- Data-driven decision-making and strategic planning
- Content creation and messaging development
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant industry experience and marketing skills
- Demonstrate your understanding of the brewing and distilling industries and the company's products
- Showcase your ability to analyze market trends and develop data-driven marketing strategies
- Prepare examples of your content creation and messaging development skills
- Be ready to discuss your approach to measuring and optimizing campaign performance
ATS Keywords: Market analysis, data-driven marketing, content development, customer engagement, campaign performance tracking, pricing strategies, market research, analytical abilities, digital marketing platforms, CRM tools, customer segmentation, collaboration, customer feedback analysis, strategic planning, content creation, performance optimization
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- CRM tools (e.g., HubSpot, Salesforce)
- Digital marketing platforms (e.g., email marketing, content management systems)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used to analyze market trends, develop marketing campaigns, and measure performance.
👔 Cultural Fit Considerations
Company Values:
- Quality: Soufflet Malt is committed to providing high-quality products and exceptional customer service
- Innovation: The company fosters a culture of innovation and continuous improvement
- Sustainability: Soufflet Malt is dedicated to sustainable practices and responsible business operations
Work Style:
- Collaborative: The company encourages teamwork and cross-functional collaboration
- Data-driven: Decisions are made based on market research and data analysis
- Adaptable: Soufflet Malt values employees who are flexible and able to adapt to changing market conditions
Self-Assessment Questions:
- Do you have a deep understanding of the brewing and distilling industries, and a passion for supporting these sectors?
- Are you comfortable working in a data-driven environment, and able to translate complex data into actionable insights?
- Do you thrive in a collaborative work environment, and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with Soufflet Malt's company values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic nature of the brewing and distilling industries
- Managing multiple marketing campaigns and projects simultaneously
- Adapting to changing market conditions and customer preferences
- Balancing the demands of marketing, sales, and customer experience teams
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability, as well as a deep understanding of the industry and market trends.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the brewing and distilling industries, requiring a deep understanding of these sectors
- This role offers the opportunity to work for a global leader in the malting industry, with a strong commitment to quality, innovation, and sustainability
- Career progression in this role may involve advancing to a senior marketing role or management position within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, making it an attractive choice for candidates with a strong interest in the brewing and distilling industries.
📝 Sample Projects
- Developing a targeted marketing campaign to drive engagement and lead generation for a new product launch
- Analyzing market trends and customer insights to inform strategic pricing and promotional initiatives
- Creating a monthly market report to guide strategic decision-making and optimize marketing strategies
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, as well as the opportunity to make a significant impact on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to market research and data analysis, and how it informs marketing strategies?
- How does this role collaborate with other teams, such as sales and customer experience, to drive growth and engagement?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Soufflet Malt support its employees in maintaining a healthy work-life balance?
- Can you provide an example of a successful marketing campaign that the company has executed, and how it was measured and optimized?
ASSUMPTION: These questions are designed to provide insight into the company's marketing approach, culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and marketing skills
- Prepare examples of your content creation and messaging development skills, as well as your ability to analyze market trends and develop data-driven marketing strategies
- Be ready to discuss your approach to measuring and optimizing campaign performance during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
