📌 Core Information
🔹 Job Title: Growth Marketing Manager - Benelux
🔹 Company: LifeWorks
🔹 Location: United Kingdom, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing region-specific growth marketing strategies to drive MQL and pipeline growth in the Netherlands and wider Benelux markets.
- Ownership of middle and lower-funnel marketing, implementing nurture programs that progress leads from MQL to SQL through multi-touch campaigns.
- Designing and optimizing lead nurturing flows, leveraging email marketing, content, and personalized outreach to improve conversion rates.
- Implementing account-based marketing (ABM) tactics for high-value prospects, ensuring personalized engagement at each stage of the funnel.
- Collaborating with sales teams to refine lead scoring models and improve MQL-to-SQL conversion.
- Planning, executing, and optimizing regional events, including industry conferences, broker activations, and partner engagements, to drive brand awareness and lead generation.
- Building and managing relationships with brokers, partners, and key stakeholders, developing co-marketing initiatives that amplify reach and impact.
- Working closely with the global marketing team to align Dutch and Benelux demand generation efforts with top-of-funnel awareness campaigns.
ASSUMPTION: This role requires a strong understanding of the Dutch and Benelux business landscape and familiarity with regional marketing trends. Proficiency in both Dutch and English is essential.
📋 Key Responsibilities
✅ Pipeline Growth & Lead Nurturing:
- Develop and execute Dutch and Benelux-specific growth marketing strategies to drive MQL and pipeline growth.
- Own middle and lower-funnel marketing, implementing nurture programs that progress leads from MQL to SQL through multi-touch campaigns.
- Design and optimize lead nurturing flows, leveraging email marketing, content, and personalized outreach to improve conversion rates.
- Implement account-based marketing (ABM) tactics for high-value prospects, ensuring personalized engagement at each stage of the funnel.
- Collaborate with sales teams to refine lead scoring models and improve MQL-to-SQL conversion.
✅ Regional Events & Partner Engagement:
- Plan, execute, and optimize regional events, including industry conferences, broker activations, and partner engagements, to drive brand awareness and lead generation.
- Build and manage relationships with brokers, partners, and key stakeholders, developing co-marketing initiatives that amplify reach and impact.
- Identify and engage key accounts and personas, ensuring event participation translates into meaningful pipeline opportunities.
✅ Campaign Execution & Collaboration:
- Develop and execute multi-channel marketing campaigns, including paid media, content marketing, and email automation.
- Work closely with the global marketing team to align Dutch and Benelux demand generation efforts with top-of-funnel awareness campaigns.
- Optimize social and digital campaigns to ensure seamless lead handoff from awareness to engagement and nurture.
- Utilize marketing automation and CRM tools to build, track, and optimize lead nurturing workflows.
- Run A/B testing and optimize nurture sequences based on engagement and conversion data.
- Analyze lead behavior and intent signals, using insights to adjust nurture paths and increase SQL velocity.
ASSUMPTION: This role requires strong project management and stakeholder collaboration skills, with the ability to execute campaigns end-to-end.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience in B2B growth marketing, demand generation, or field marketing, ideally within the Dutch and Benelux markets.
Required Skills:
- Proven track record of executing pipeline-focused marketing campaigns, including ABM, digital, and event-based marketing.
- Experience in lead nurturing and conversion optimization, with a focus on moving MQLs through to SQLs.
- Proficiency in marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce).
- Experience working with brokers, channel partners, or third-party networks to drive marketing engagement.
- Experience collaborating on top-of-funnel awareness campaigns, especially across social media and digital channels.
- Data-driven mindset with the ability to analyze campaign performance and optimize lead progression.
- Strong project management and stakeholder collaboration skills, with the ability to execute campaigns end-to-end.
- Knowledge of the Dutch and Benelux business landscape and familiarity with regional marketing trends.
- Excellent command of Dutch and English language, both written and spoken.
Preferred Skills:
- Experience with specific marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Familiarity with specific marketing trends and best practices in the Dutch and Benelux markets.
ASSUMPTION: Candidates with experience in the specific marketing automation tools and CRM systems listed, as well as familiarity with regional marketing trends, will be preferred.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience level and industry standards for the Netherlands and United Kingdom)
Benefits:
- Competitive salary and benefits package.
- Career growth opportunities within a fast-paced, innovative organization.
- Remote work arrangement with the option to work from anywhere in the UK or Netherlands.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 5,001-10,000 employees (global)
Founded: 2022 (as LifeWorks Wellbeing, previously known as TELUS Health)
Company Description:
- LifeWorks is a people-focused, customer-first, purpose-driven team that innovates and does good through technology solutions.
- The company fosters a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
- LifeWorks is committed to fair employment practices and offers accommodation for applicants with disabilities during the recruitment process.
- The health and safety of team members, customers, and communities are paramount to LifeWorks. The company requires anyone joining its healthcare centers to be fully vaccinated for COVID-19.
Company Specialties:
- Wellness and fitness services
- Healthcare technology
- Digital health solutions
- Employee benefits and wellness programs
Company Website: LifeWorks
ASSUMPTION: LifeWorks is a global organization with a strong presence in North America and Europe. The company's focus on wellness and fitness services, along with its commitment to innovation and customer-centric approach, makes it an attractive employer for marketing professionals seeking to make an impact in the digital health space.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the potential for career growth within the organization.
Reporting Structure: This role reports directly to the Global Marketing Director or a regional marketing manager, depending on the organizational structure.
Work Arrangement: Remote OK, with the option to work from anywhere in the UK or Netherlands. The role may require occasional travel to regional events and meetings.
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a senior marketing role within the organization.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams to drive business growth.
- Chance to gain experience in a fast-paced, innovative environment and contribute to the company's mission to improve lives through technology solutions.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's success in the Dutch and Benelux markets.
🌍 Location & Work Environment
Office Type: Remote OK, with the option to work from anywhere in the UK or Netherlands.
Office Location(s): The role can be based anywhere in the UK or Netherlands, with no specific office location required.
Geographic Context:
- The Netherlands and wider Benelux markets offer a diverse and dynamic business landscape, with a strong focus on innovation and technology adoption.
- The region is home to a growing number of startups and established companies, providing ample opportunities for marketing professionals to make an impact.
- The Dutch and Benelux markets have a strong demand for wellness and fitness services, driven by increasing awareness of the importance of personal health and well-being.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.
ASSUMPTION: The remote work arrangement and flexible hours offered by this role provide candidates with the opportunity to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interviews with the hiring manager and other team members.
- Final round interview with the Global Marketing Director or regional marketing manager.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Marketing strategy and campaign development
- Lead nurturing and conversion optimization
- Collaboration and stakeholder management
- Data-driven decision-making and analysis
- Familiarity with the Dutch and Benelux business landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Dutch and Benelux business landscape and regional marketing trends in your application materials.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview process.
- Showcase your ability to work effectively in a remote or hybrid work environment.
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and address any remaining questions.
ATS Keywords: B2B Growth Marketing, Demand Generation, Lead Nurturing, Conversion Optimization, Account-Based Marketing, Event Planning, Digital Marketing, Email Marketing, CRM Systems, Project Management, Stakeholder Collaboration, Data Analysis, Social Media Marketing, Content Marketing, Marketing Automation, Lead Scoring, Dutch Language, Benelux Markets
ASSUMPTION: Including relevant ATS keywords in your application materials will increase your visibility to the company's Applicant Tracking System and improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools: HubSpot, Marketo, or similar
- CRM systems: Salesforce or similar
- Social media platforms: LinkedIn, Facebook, Instagram, Twitter, or similar
- Email marketing platforms: Mailchimp, Constant Contact, or similar
- Project management tools: Asana, Trello, or similar
- Data analysis tools: Google Analytics, Tableau, or similar
ASSUMPTION: Familiarity with the specific marketing automation tools, CRM systems, and other technologies listed will be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- People-focused and customer-centric
- Innovative and driven by purpose
- Collaborative and inclusive
- Committed to fair employment practices and work-life balance
Work Style:
- Data-driven and results-oriented
- Agile and adaptable to change
- Strong project management and stakeholder collaboration skills
- Fluent in Dutch and English, with excellent written and verbal communication skills
- Ability to work effectively in a remote or hybrid work environment
Self-Assessment Questions:
- How do you align with LifeWorks' commitment to innovation and customer-centricity?
- How do you approach stakeholder collaboration and project management in a remote work environment?
- How do you ensure seamless lead handoff from awareness to engagement and nurture in your marketing campaigns?
ASSUMPTION: Candidates who demonstrate a strong fit with LifeWorks' company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and attention to detail.
- Balancing the demands of regional marketing strategies with global campaign requirements, necessitating effective collaboration and communication skills.
- Adapting to a fast-paced, innovative work environment, which may require candidates to learn new tools and processes quickly.
- Working remotely, which may present challenges in maintaining productivity and work-life balance.
ASSUMPTION: Candidates who proactively address these potential challenges and demonstrate their ability to thrive in a dynamic work environment will be better equipped to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on driving growth in the Dutch and Benelux markets, requiring a strong understanding of regional business trends and marketing strategies.
- Compared to other B2B marketing roles, this position places a greater emphasis on lead nurturing and conversion optimization, with a strong focus on moving MQLs through to SQLs.
- Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to advance to a senior marketing role within the organization.
ASSUMPTION: Candidates who recognize the unique aspects of this role and understand the specific requirements for success will be better positioned to excel in the position.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive brand awareness and lead generation at an industry conference in Amsterdam.
- Designing and implementing a lead nurturing flow to improve conversion rates for a targeted email marketing campaign in the Netherlands.
- Collaborating with a regional broker to create a co-marketing initiative that amplifies reach and impact in the Belgian market.
ASSUMPTION: Candidates who can provide specific examples of their past marketing projects and their outcomes will be better able to demonstrate their fit for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy for the Dutch and Benelux markets?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to remote work and work-life balance?
- How does the company measure and optimize the performance of its marketing campaigns?
ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the Dutch and Benelux business landscape and regional marketing trends.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview process.
- Showcase your ability to work effectively in a remote or hybrid work environment.
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
