Growth Marketing Manager, International
ToastGrowth Marketing Manager, International | Toast
📌 Core Information
🔹 Job Title: Growth Marketing Manager, International
🔹 Company: Toast
🔹 Location: Dublin, Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing, 👔 Marketing Internships & Entry-Level
📌 Essential Job Details
🚀 Job Overview
Toast is seeking a Growth Marketing Manager to drive international market expansion through strategic inbound funnel optimization. This role is crucial for converting prospects into customers across three international markets, requiring both analytical prowess and creative campaign execution to support Toast's restaurant platform growth outside the US.
ASSUMPTION: Based on the job description mentioning "three international markets," this appears to be a role focused on markets outside the US, with Ireland being one of the key markets given the job location.
📋 Key Responsibilities
- ✅ Develop and execute demand generation strategies targeted at international prospects
- ✅ Identify key, measurable metrics (conversion, growth %, engagement KPIs) for various programs
- ✅ Work with Data and Product Marketing teams to deeply understand target audiences
- ✅ Partner with stakeholders across Marketing Operations, Channel owners, Demand Gen and International Sales
- ✅ Design and implement full-funnel marketing campaigns (awareness through booking)
- ✅ Create and execute test plans to understand drivers of conversion and revenue
- ✅ Manage organic top-of-funnel campaigns while owning funnel conversion metrics
ASSUMPTION: The role appears to have significant autonomy in developing and implementing strategies, suggesting this is a position with decision-making authority, though likely reporting to a Director or VP of Marketing.
🎯 Required Qualifications
Education: Not specified
Experience: 5-7 years of experience with growth marketing tactics to increase conversion
Skills:
- Expertise in managing organic top-of-funnel campaigns
- Strong analytical approach to campaign performance and data synthesis
- Intellectual curiosity with a "can-do" attitude
- Ability to organize and manage multiple projects simultaneously
- Excellent communication skills with cross-functional coordination abilities
ASSUMPTION: While education requirements aren't explicitly stated, this mid-senior level marketing role typically requires at least a bachelor's degree in Marketing, Business, or a related field, though Toast may value relevant experience over formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive compensation and benefits program designed to attract, retain, and motivate top talent
Industry Comparison: Not specified
ASSUMPTION: Based on the role's seniority (5-7 years experience) and location (Dublin), this position likely offers a competitive salary package for the Irish tech marketing sector. Growth Marketing Manager roles in Dublin typically range from €65,000-€90,000 depending on exact experience level and company size.
📌 Applicant Insights
🔍 Company Context
Industry Position: Toast is a leading restaurant technology platform provider helping restaurants adapt, take control, and build their businesses.
Company Size: Not specified
Company Stage: Established growth-stage technology company expanding internationally
ASSUMPTION: Toast appears to be in an international expansion phase after establishing market presence in the US. The company likely has a substantial employee base given its structured marketing departments and specialized roles.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Part of a high-performing demand and growth team
Growth Opportunities: Potential for advancement within Toast's expanding international marketing operations
ASSUMPTION: This role likely reports to a Director of International Marketing or similar, with lateral relationships to other marketing specialists across the organization. The international focus suggests opportunities for growth as Toast expands to more markets.
🌍 Location & Work Environment
Office Type: Hybrid (indicated by #LI-HYBRID tag)
Geographic Context: Dublin is Ireland's tech hub with offices of many global technology companies, offering a vibrant international business environment
Work Schedule: Not specified
Regional Considerations: Dublin offers excellent connectivity to European markets and a highly educated workforce with strong English language skills
ASSUMPTION: The hybrid work arrangement likely offers flexibility between office and remote work. Dublin serves as Toast's European headquarters or significant regional office, strategically positioned for EU market operations.
💼 Interview & Application Insights
Typical Process: Initial screening, marketing-focused interviews, possibly a campaign strategy presentation, and team fit assessment
Key Assessment Areas: Growth marketing expertise, analytical capabilities, stakeholder management, international marketing understanding, and creative campaign development
Application Tips: Highlight quantifiable marketing conversion achievements, international marketing experience, and cross-functional collaboration success
ATS Keywords: growth marketing, funnel optimization, conversion metrics, demand generation, international marketing, campaign execution, A/B testing, analytics
ASSUMPTION: These insights are based on standard practices for marketing roles at technology companies of Toast's profile and are not explicitly mentioned in the job listing.
🛠️ Tools & Technologies
- CRM systems (Salesforce mentioned as nice-to-have)
- Marketing automation platforms (Marketo, Hubspot mentioned as nice-to-have)
- Analytics and reporting tools
- Campaign management platforms
ASSUMPTION: While only Salesforce, Marketo, and Hubspot are explicitly mentioned, this role likely requires familiarity with other marketing technology stack components like analytics platforms, content management systems, and social media management tools.
👔 Cultural Fit Considerations
Company Values: Diversity, Equity, and Inclusion; authenticity; inclusivity; high standards of respect and trust; humility
Work Style: Collaborative, intellectually curious, scrappy "can-do" attitude, organized, excellent communication
Self-Assessment: Are you comfortable with ambiguity in developing strategies for diverse international markets? Can you balance data-driven decision making with creative marketing approaches? Are you enthusiastic about the restaurant technology sector?
ASSUMPTION: Toast appears to have a culture that values both initiative and teamwork, with an emphasis on diversity and inclusion. The mention of a "scrappy can-do attitude" suggests a dynamic environment that rewards problem-solving and adaptability.
⚠️ Potential Challenges
This role requires balancing multiple international markets simultaneously, which may involve understanding different cultural contexts and market dynamics. Managing stakeholders across various departments requires strong communication and negotiation skills. The need to measure and improve conversion metrics may create pressure to deliver quantifiable results.
ASSUMPTION: These potential challenges are inferred from the role's international scope and cross-functional nature, not explicitly stated in the job description.
📈 Similar Roles Comparison
Unlike general Marketing Manager roles, this position specifically focuses on growth and conversion optimization rather than brand development. Compared to Regional Marketing Managers, this role appears more focused on funnel metrics and conversion tactics rather than comprehensive regional marketing strategy. The international focus distinguishes it from domestic Growth Marketing roles, adding complexity in understanding multiple markets.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and how they typically differ in scope and focus.
📝 Sample Projects
- Developing and optimizing an international lead nurturing program to improve conversion rates from inquiry to demo booking
- Creating A/B testing frameworks to identify the most effective messaging for different international markets
- Building a data-driven strategy to increase top-of-funnel engagement across three international markets
- Collaborating with sales teams to develop targeted campaigns for specific restaurant segments in each market
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common growth marketing activities, not confirmed assignments.
❓ Key Questions to Ask During Interview
- What are the primary differences in the customer journey across the three international markets this role supports?
- How do the growth targets for international markets compare to Toast's established markets?
- What marketing technology stack does Toast use for international campaigns and analytics?
- How does the growth marketing team collaborate with international sales teams?
- What have been the biggest challenges and successes in Toast's international expansion so far?
ASSUMPTION: These questions are suggested based on the role type and focus on international growth marketing, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight growth marketing achievements, particularly those involving conversion optimization and international markets
- Include specific metrics and results from previous campaigns to demonstrate your data-driven approach
- Prepare examples of how you've collaborated across departments to drive marketing results
- Research Toast's restaurant technology platform and competitive landscape in international markets
- Connect with current Toast employees on LinkedIn to gain additional insights about the company culture
- Ensure your application includes keywords like "growth marketing," "funnel optimization," "international marketing," and "conversion metrics" to pass ATS screening