Growth Marketing Manager, International

🚀 Job Overview

Toast is seeking a Growth Marketing Manager to drive inbound funnel management across three international markets. This strategic role will develop and execute demand generation strategies, optimize conversion rates throughout the customer journey, and collaborate with cross-functional teams to drive international growth for Toast's restaurant platform.

ASSUMPTION: The role focuses on international markets specifically, though the exact three markets aren't named in the listing. Based on the Dublin location, we can assume Europe is likely one of the focus regions.

📋 Key Responsibilities

• ✅ Develop and execute demand generation strategies targeted at international prospects
• ✅ Identify and track key metrics (conversion rates, growth percentages, engagement KPIs) for various programs
• ✅ Collaborate with Data and Product Marketing teams to understand audience segments and inform strategy
• ✅ Partner with Marketing Operations, Channel owners, Demand Gen, and International Sales teams
• ✅ Design and implement full-funnel marketing campaigns from awareness through booking
• ✅ Create and execute test plans to understand drivers of conversion and revenue
• ✅ Manage organic top-of-funnel campaigns while owning funnel conversion metrics

🎯 Required Qualifications

Education: Not specified

Experience: 5-7 years of experience with growth marketing tactics to increase conversion

Skills:

• Management of organic top-of-funnel campaigns
• Strong analytical approach to campaign performance and optimization
• Ability to process and synthesize data
• Intellectual curiosity with a "can-do" attitude
• Project management skills to handle multiple initiatives simultaneously
• Excellent communication skills with emphasis on cross-functional collaboration

Nice-to-Have Skills:

• Experience with integrated CRM (Salesforce)
• Experience with Marketing automation platforms (Marketo, Hubspot, etc.)

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Toast offers competitive compensation and benefits designed to "attract, retain, and motivate the best and brightest." Full details available at https://careers.toasttab.com/toast-benefits.

Industry Comparison: Not specified

ASSUMPTION: Based on the Dublin location and the 5-7 years of experience requirement, this role likely offers competitive compensation relative to other growth marketing positions in the Irish tech sector.

🔍 Company Context

Industry Position: Toast is a restaurant technology platform company that helps restaurants adapt, take control, and build their businesses.

Company Size: Not specified

Company Stage: Not explicitly stated, but appears to be a growth-stage technology company expanding internationally

ASSUMPTION: Based on Toast's international expansion and structured marketing team, the company appears to be in a growth phase with established operations in multiple countries.

📊 Role Analysis

Career Level: Mid to Senior level based on the 5-7 years experience requirement

Reporting Structure: Not specified

Team Size/Composition: Part of a "high performing demand and growth team"

Growth Opportunities: Not explicitly stated

ASSUMPTION: This role likely reports to a Director or Head of Growth Marketing, and involves collaboration with marketing and sales teams across multiple regions. The international focus suggests potential for career growth into broader global marketing leadership positions.

🌍 Location & Work Environment

Office Type: Hybrid (indicated by #LI-HYBRID tag)

Geographic Context: Dublin is Ireland's capital and a growing European tech hub with offices for many global technology companies

Work Schedule: Not specified

Regional Considerations: Dublin offers a vibrant international business environment and serves as a gateway to European markets

ASSUMPTION: The hybrid work arrangement likely means some days in-office and some remote, though the exact split is not specified in the listing.

💼 Interview & Application Insights

Typical Process: Growth marketing roles typically involve multiple rounds of interviews, potentially including case studies or marketing campaign analysis

Key Assessment Areas: Analytical abilities, marketing campaign experience, understanding of conversion optimization, strategic thinking, and cross-functional collaboration skills

Application Tips: Highlight specific examples of driving conversion improvements, managing marketing funnels, and working across international markets

ATS Keywords: growth marketing, demand generation, funnel conversion, marketing analytics, international marketing, campaign optimization, A/B testing, Salesforce, Marketo, Hubspot

ASSUMPTION: These insights are based on standard practices for growth marketing roles and may vary based on Toast's specific hiring process.

🛠️ Tools & Technologies

• CRM systems (Salesforce mentioned specifically)
• Marketing automation platforms (Marketo, Hubspot mentioned)
• Analytics and data visualization tools
• Campaign management systems

ASSUMPTION: While only Salesforce, Marketo, and Hubspot are explicitly mentioned, growth marketing roles typically involve working with analytics platforms, social media marketing tools, and content management systems.

👔 Cultural Fit Considerations

Company Values: Toast emphasizes diversity, equity, and inclusion as core values. They describe employees as their "secret ingredient" and value authenticity, inclusivity, high standards of respect and trust, and humility.

Work Style: The listing emphasizes a "scrappy can-do attitude" and being "intellectually curious," suggesting a dynamic, problem-solving oriented culture

Self-Assessment: Candidates should consider their comfort with managing multiple projects simultaneously, ability to collaborate across functions, and interest in driving results in international markets

ASSUMPTION: The "scrappy" descriptor and emphasis on communication suggest a collaborative environment that values initiative and resourcefulness over rigid processes.

⚠️ Potential Challenges

Managing marketing strategies across three international markets may involve navigating different cultural contexts, regulatory environments, and market maturity levels. The role requires balancing analytical skills with creative marketing approaches, and coordinating with multiple stakeholders across different time zones and regions.

ASSUMPTION: These challenges are typical for international marketing roles and are inferred from the cross-market nature of the position rather than explicitly stated in the listing.

📈 Similar Roles Comparison

This Growth Marketing Manager role focuses specifically on international markets and conversion optimization, which differentiates it from more general marketing manager positions. Unlike content-focused roles, this position emphasizes the technical and analytical aspects of conversion optimization. Compared to regional marketing managers, this role has a cross-market purview but with specific funnel conversion responsibilities rather than full marketing mix management.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas mentioned in the job listing.

📝 Sample Projects

• Analyzing conversion drop-off points in the customer journey across three international markets and developing strategies to improve performance
• Designing and implementing A/B tests to optimize landing page conversion rates for international audiences
• Developing targeted lifecycle marketing campaigns to move prospects through the sales funnel
• Creating market-specific top-of-funnel organic content strategies to drive initial awareness
• Building reporting dashboards to track KPIs and conversion metrics across markets

ASSUMPTION: These projects are inferred from the responsibilities listed and represent typical initiatives for a growth marketing role focused on funnel conversion.

❓ Key Questions to Ask During Interview

1. What are the specific international markets this role will focus on, and what are the current growth priorities for each?
2. How does the marketing team collaborate with the sales organization across different international regions?
3. What are the biggest challenges Toast has faced in driving funnel conversion in international markets?
4. How does the company approach testing and iterating on marketing campaigns across different cultural contexts?
5. What marketing technology stack will I be working with to analyze and optimize the customer journey?
6. How does Toast measure success for this role in the short and long term?

ASSUMPTION: These questions are suggested based on the growth marketing focus and international nature of the role.