Growth Marketing Manager, International
Toast📌 Core Information
🔹 Job Title: Growth Marketing Manager, International
🔹 Company: Toast
🔹 Location: Dublin, Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing, 👔 Marketing Internships & Entry-Level
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketing Manager for International markets at Toast, you'll drive the restaurant platform's expansion by managing inbound marketing funnels across three international markets. You'll collaborate with various stakeholders to develop and execute strategies that convert prospects throughout their journey, from awareness to decision-making. This role requires a data-driven growth hacker mindset with strong analytical capabilities to test, optimize, and scale marketing initiatives effectively.
ASSUMPTION: Based on the description, this role appears to focus on international markets outside the US, likely including Ireland where the position is based. The reference to "three international markets" suggests a defined regional responsibility, though the specific markets are not named.
📋 Key Responsibilities
- ✅ Develop and execute demand generation strategies targeted at international prospects
- ✅ Identify and measure key conversion metrics, growth percentages, and engagement KPIs for each program
- ✅ Collaborate with Data and Product Marketing teams to understand audience needs and inform strategy
- ✅ Partner with Marketing Operations, Channel owners, Demand Gen, and International Sales teams
- ✅ Design and implement full-funnel marketing campaigns addressing the customer journey
- ✅ Create and execute test plans to understand conversion and revenue drivers
🎯 Required Qualifications
Education: Not specified
Experience: 5-7 years of experience with growth marketing tactics focused on increasing conversion
Skills:
- Managing organic top-of-funnel campaigns while owning funnel conversion metrics
- Strong analytical approach to processing and synthesizing data for campaign performance
- Intellectual curiosity with a "can-do" attitude
- Ability to organize and manage multiple projects simultaneously
- Excellent communication skills and cross-functional collaboration capability
Preferred Skills (Nice to Have):
- Experience with integrated CRM (Salesforce)
- Experience with Marketing automation platforms (Marketo, Hubspot, etc.)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive compensation and benefits package, details available at Toast Benefits
Industry Comparison: Not specified
ASSUMPTION: Toast appears to offer a comprehensive benefits package as referred to as their "Spread of Total Rewards" but specific details about compensation for this role are not provided. As a tech company in Dublin, compensation is likely competitive with other SaaS/technology firms in the area.
📌 Applicant Insights
🔍 Company Context
Industry Position: Toast is a restaurant technology platform helping restaurants adapt and manage their businesses more effectively.
Company Size: Not specified in the listing
Company Stage: Established growth company focused on international expansion
ASSUMPTION: Toast appears to be in a growth/expansion phase, particularly in international markets. As they are established enough to have dedicated international teams, they likely have significant market presence in their home market (assumed to be the US) and are now focusing on global growth.
📊 Role Analysis
Career Level: Mid to Senior level (based on 5-7 years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Part of a "high performing demand and growth team"
Growth Opportunities: Potential to drive international expansion for a growing tech company
ASSUMPTION: This role likely reports to a Director or Head of International Marketing/Growth based on the seniority level and scope of responsibility. The position appears to offer visibility across the organization through cross-functional collaboration.
🌍 Location & Work Environment
Office Type: Hybrid (indicated by #LI-HYBRID tag)
Geographic Context: Dublin is Ireland's tech hub with a significant presence of international technology companies and competitive talent market
Work Schedule: Not specified
Regional Considerations: Dublin offers a vibrant international business environment with access to European markets
ASSUMPTION: The hybrid work model suggests flexibility between office and remote work. Dublin's position as a European tech hub makes it a strategic location for international growth initiatives, particularly for serving European markets.
💼 Interview & Application Insights
Typical Process: For marketing roles at technology companies, typical interview processes include initial screening, portfolio review, marketing strategy discussion, and cross-functional team interviews
Key Assessment Areas: Growth marketing expertise, analytical capabilities, experience driving conversion, cross-functional collaboration skills, international marketing understanding
Application Tips: Highlight measurable conversion and growth results from previous roles, demonstrate analytical thinking and testing methodology, showcase experience with full-funnel campaigns
ATS Keywords: growth marketing, funnel conversion, demand generation, international marketing, campaign optimization, A/B testing, KPI tracking, marketing analytics
ASSUMPTION: These insights are based on industry standards for similar marketing roles and may vary depending on Toast's specific hiring process.
🛠️ Tools & Technologies
- CRM platforms (Salesforce mentioned specifically)
- Marketing automation platforms (Marketo, Hubspot mentioned)
- Analytics and data visualization tools
- Campaign management systems
ASSUMPTION: While specific marketing analytics platforms weren't mentioned, tools for measuring conversion, engagement, and funnel performance would be standard for this type of role. Toast likely uses a marketing tech stack that includes these capabilities alongside the mentioned CRM and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values: Diversity, equity, and inclusion are emphasized as core to Toast's success. The company values authenticity, inclusivity, high standards of respect and trust, and leadership with humility.
Work Style: "Scrappy can-do attitude" suggests a hands-on environment valuing initiative and problem-solving. Cross-functional collaboration is emphasized.
Self-Assessment: Candidates should consider their comfort with:
- Working in a fast-paced, growth-oriented environment
- Balancing strategic planning with hands-on execution
- Collaborating across multiple departments and stakeholders
- Data-driven decision making and experimentation
ASSUMPTION: Toast's culture appears to value both autonomy and collaboration, with an emphasis on results and continuous improvement. The reference to a "scrappy" approach suggests resourcefulness and adaptability are valued.
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Coordinating across multiple international markets with potentially different needs and requirements
- Managing stakeholder expectations across various internal teams
- Balancing strategic planning with tactical execution in a growing company
- Navigating different market conditions and competitive landscapes in international regions
ASSUMPTION: These challenges are inferred from the cross-functional nature of the role and its focus on international markets, which typically present complexities not found in single-market roles.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from similar positions in these ways:
- More international focus than typical Growth Marketing Manager roles, which often concentrate on a single market
- Combines both top-of-funnel and full-funnel conversion responsibilities, where these are sometimes separated
- Emphasizes cross-functional collaboration more heavily than some marketing positions
- Requires both strategic planning and hands-on execution capabilities
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles and may vary by company and specific team structure.
📝 Sample Projects
Based on the responsibilities listed, projects in this role might include:
- Developing a funnel optimization strategy to improve conversion rates across three international markets
- Creating an A/B testing framework to identify highest-performing messaging for different market segments
- Collaborating with regional sales teams to develop targeted campaigns addressing specific market needs
- Implementing a metrics dashboard to track key performance indicators across the customer journey
- Designing localized marketing automation workflows to nurture leads through the sales funnel
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing initiatives.
❓ Key Questions to Ask During Interview
- Which three international markets would I be responsible for, and what are the current growth priorities in each?
- How do the international marketing strategies align with or differ from Toast's approach in its primary markets?
- What are the biggest challenges to conversion in the international markets currently, and what approaches have been tried?
- How is success measured for this role, and what would you expect to see accomplished in the first 3-6 months?
- Can you describe how the growth marketing team collaborates with other departments, particularly international sales?
- What marketing technology stack is currently in place to support international growth initiatives?
ASSUMPTION: These questions are suggested based on the role type and scope, and should be tailored based on specific interests and the flow of the actual interview.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Review your resume to highlight relevant growth marketing experience, particularly any work with international markets or full-funnel conversion optimization
- Prepare specific examples of campaigns you've managed and their measurable results
- Research Toast's product offerings and international presence to understand their market positioning
- Connect with current Toast employees on LinkedIn to gain insights about the company culture
- When applying, incorporate key terms from the job description such as "growth marketing," "funnel conversion," and "international markets" to optimize for ATS systems
- Prepare a portfolio of relevant marketing campaigns or case studies that demonstrate your analytical approach and results