Growth Marketing Manager, Paid Social
Resident
📌 Core Information
🔹 Job Title: Growth Marketing Manager, Paid Social
🔹 Company: Resident
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
Resident is seeking a dynamic Growth Marketing Manager, Paid Social to join their marketing team. In this role, you will play a key part in launching, managing, and optimizing paid social media advertising campaigns to boost brand visibility, drive sales, and enhance customer engagement across social platforms. As part of the in-house marketing agency, you will support the Ashley Home brand by developing and executing results-driven campaigns that deliver measurable impact.
ASSUMPTION: The job description indicates this is a fully remote position within the United States.
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📋 Key Responsibilities
✅ Plan and execute the launch of paid social media ad campaigns aligned with the company's marketing goals
✅ Collaborate with creative teams to develop engaging ad content reflecting the brand's voice
✅ Configure campaign settings, including targeting, budgets, and scheduling, to maximize performance
✅ Continuously monitor and manage live campaigns, adjusting strategies based on performance data and market trends
✅ Regularly collect and analyze campaign performance data, generating comprehensive reports for stakeholders
✅ Oversee the budget for paid social campaigns, ensuring efficient allocation of resources for optimal ROI
✅ Work closely with the marketing team to ensure paid social strategies are cohesive with overall objectives
✅ Coordinate with design and content teams to ensure ad materials are on-brand and effective
ASSUMPTION: The responsibilities outlined cover the full lifecycle of paid social media campaign management, including strategy, execution, optimization, and reporting.
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🎯 Required Qualifications
Education: Not specified
Experience:
- 3+ years of hands-on experience managing Paid Social campaigns
- Proven success in driving ROI-positive paid social campaigns for e-commerce businesses
- Familiarity with all relevant native Paid Social platform tools and UIs
Skills:
- Strong analytical mindset with the ability to interpret data and optimize campaigns
- Experience using analytics tools such as Google Analytics, Looker, Data Studio, or similar
ASSUMPTION: The role requires a mix of practical experience in paid social marketing, data analysis skills, and the ability to thrive in a fast-paced, dynamic environment.
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💰 Compensation & Benefits
Salary Range: $100,000 - $115,000
Benefits:
- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match
- "Take what you need" PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- Free mattress and employee discount
Industry Comparison: The provided salary range appears to be competitive for a Growth Marketing Manager, Paid Social role at a scaled e-commerce company in the United States.
ASSUMPTION: The comprehensive benefits package, including remote work support and a free mattress, are in line with Resident's position as a leading omnichannel retailer in the home furnishings industry.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Resident is a disruptor in the broader home furnishings category, known for its award-winning direct-to-consumer brands like Nectar, DreamCloud, Awara, and Siena.
Company Size: Resident has grown to become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America since its inception in 2017.
Company Stage: Resident is an established, high-growth e-commerce company with a focus on building world-class teams across marketing, data science, performance, and operations.
ASSUMPTION: Resident's position as a disruptive, data-driven e-commerce leader in the home furnishings industry provides an exciting opportunity for growth-oriented marketers.
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📊 Role Analysis
Career Level: This Growth Marketing Manager, Paid Social role is suitable for an experienced performance marketer with 3+ years of hands-on paid social campaign management experience.
Reporting Structure: The role reports to the Head of Paid Social, indicating it is an individual contributor position within the larger marketing team.
Team Size/Composition: The job description does not provide specific details about the size or composition of the marketing team, but it is likely part of a larger, cross-functional department.
Growth Opportunities: Successful performance in this role could lead to further advancement within Resident's rapidly growing marketing and e-commerce organization.
ASSUMPTION: This role is positioned as a mid-level marketing position with opportunities for growth and impact within a fast-paced, high-performing company.
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🌍 Location & Work Environment
Office Type: This is a fully remote position within the United States.
Geographic Context: As a national e-commerce company, Resident's remote work culture allows for a geographically diverse workforce. The company is headquartered in San Francisco, CA.
Work Schedule: The job description does not provide specific details about work schedules, but remote roles typically offer flexible arrangements.
Regional Considerations: Resident's remote-first approach allows for a high degree of location flexibility, though applicants must be legally able to work in the United States.
ASSUMPTION: Resident's remote work culture and national presence provide job seekers with the opportunity to work from their preferred location within the US, subject to any applicable state-specific restrictions.
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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone/video screen, followed by a series of in-depth interviews with the hiring manager and cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate candidates' paid social campaign management experience, data analysis skills, creative collaboration abilities, and fit with Resident's fast-paced, results-oriented culture.
Application Tips: Applicants should highlight their hands-on experience launching and optimizing high-performing paid social campaigns, especially in the e-commerce industry. Showcasing strong analytical and creative skills will also be important.
ATS Keywords: Relevant keywords to include in applications may include "paid social", "social media advertising", "e-commerce marketing", "campaign management", "data analysis", and "performance marketing".
ASSUMPTION: The interview process and application evaluation criteria are based on standard practices for similar paid social marketing roles in the e-commerce industry.
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🛠️ Tools & Technologies
- Social media advertising platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
- Google Analytics, Looker, Data Studio, or other data analysis/reporting tools
- Campaign management and optimization software (e.g., Ads Manager, Adespresso, Sprout Social)
ASSUMPTION: Proficiency with the most common paid social media platforms and data analytics tools is expected for this role, based on the responsibilities outlined.
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👔 Cultural Fit Considerations
Company Values: Resident is committed to creating high-quality, comfortable home furnishings and providing a modern, flexible work environment for its employees.
Work Style: The job description suggests a fast-paced, creative, and results-oriented work environment where the ability to adapt and take on additional projects is valued.
Self-Assessment: Applicants should consider if they thrive in dynamic, data-driven settings where they can make a measurable impact through their paid social campaign management expertise.
ASSUMPTION: Resident's focus on innovation, data-driven decision making, and remote-first culture are likely key aspects of the company's values and work environment.
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⚠️ Potential Challenges
The Growth Marketing Manager, Paid Social role at Resident may present the following potential challenges:
- Balancing multiple campaign launches and optimizations simultaneously
- Staying up-to-date with rapidly evolving paid social platform features and best practices
- Aligning paid social strategies with the broader marketing team's objectives
ASSUMPTION: The high-volume, fast-paced nature of the role, as well as the need to continuously adapt to industry changes, may require candidates to be adept at prioritization, multitasking, and continuous learning.
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📈 Similar Roles Comparison
This Growth Marketing Manager, Paid Social role is similar to other paid social/performance marketing positions at e-commerce companies, but may offer more opportunities for cross-functional collaboration and higher-level strategic involvement compared to more entry-level roles. The combination of hands-on campaign management and data-driven optimization responsibilities is common for mid-level positions in this field.
ASSUMPTION: The scope and seniority of this role are typical for a Growth Marketing Manager position at a scaled, data-driven e-commerce company.
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📝 Sample Projects
- Develop and execute paid social advertising campaigns to promote new product launches for the Ashley Home brand
- Analyze performance data to identify optimization opportunities and implement tests to improve campaign ROI
- Collaborate with the creative team to ideate and produce engaging ad content that resonates with the target audience
- Forecast budgets and allocate resources across multiple paid social channels to achieve quarterly marketing goals
- Present campaign performance insights and recommendations to the marketing leadership team
ASSUMPTION: These sample projects are representative of the key responsibilities outlined in the job description and the types of work a Growth Marketing Manager, Paid Social would be expected to undertake.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current paid social strategy and how this role would fit into the broader marketing team's objectives?
2. What are the primary KPIs and success metrics used to evaluate the performance of paid social campaigns at Resident?
3. How does the company approach testing and iterating on paid social ad creative and targeting to drive continuous improvement?
4. What opportunities are there for this role to collaborate cross-functionally with other teams, such as e-commerce, analytics, or creative?
5. Can you share examples of how paid social campaigns have contributed to Resident's growth and success in the past?
6. What are the most significant challenges you foresee this role facing, and how does the company support its marketing team in overcoming them?
ASSUMPTION: These questions are designed to help candidates better understand the strategic context, performance expectations, cross-functional integration, and potential challenges associated with the Growth Marketing Manager, Paid Social role at Resident.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Growth Marketing Manager, Paid Social opportunity at Resident, applicants should:
1. Carefully review the job description and this enhanced summary to fully understand the role's responsibilities, qualifications, and company context.
2. Tailor your resume and cover letter to highlight your relevant paid social campaign management experience, data analysis skills, and cultural fit with Resident's fast-paced, remote-first environment.
3. Ensure your application includes relevant keywords (e.g., "paid social", "e-commerce marketing", "performance marketing") to optimize for applicant tracking systems.
4. Prepare thoughtful questions to ask during the interview process that demonstrate your strategic thinking and genuine interest in the role.
5. Be prepared to discuss your approach to campaign planning, optimization, and collaboration with cross-functional teams.
6. Research Resident's history, products, and industry position to speak knowledgeably about the company and its growth potential.
By following these steps, applicants can position themselves as strong candidates for this exciting Growth Marketing Manager, Paid Social role at Resident.
