Growth Marketing Manager, SEO

🔹 Job Title: Growth Marketing Manager, SEO

🔹 Company: Figma

🔹 Location: Remote (US-based)

🔹 Job Type: Full-time

🔹 Category: 🔍 SEO & Content Marketing, 🚀 Growth Marketing

🚀 Job Overview

As Figma's SEO Growth Marketing Manager, you'll develop and lead organic growth strategies to increase Figma's online visibility and user acquisition. You'll collaborate with cross-functional teams including designers, marketers, data scientists, and engineers to identify new opportunities, implement SEO strategies, and drive measurable impact for both existing and new products. This role combines strategic planning, technical expertise, and project management to help Figma expand its reach through organic channels.

📋 Key Responsibilities

• ✅ Lead and implement Figma's SEO strategy for current and new products
• ✅ Identify and pursue unique opportunities to increase organic channel growth
• ✅ Stay updated on the latest SEO practices and techniques
• ✅ Perform technical SEO audits and manage SEO backlogs for respective teams
• ✅ Develop comprehensive project plans including kickoff, ticketing, scheduling, meetings, GTM plans, and reporting
• ✅ Monitor and evaluate SEO campaign performance
• ✅ Provide project management leadership and clear communication on key marketing initiatives

🎯 Required Qualifications

Education: Not specified

Experience: 4+ years of in-house SEO experience

Skills:

• Proven track record of growing rankings, traffic, and/or revenue through SEO tactics
• Experience with cross-functional partnership projects
• Strong verbal and written communication skills
• Proficiency with project management software
• Experience using SEO tools like Ahrefs, Stat, Screaming Frog, Google Search Console, and Bing Webmaster Tools

Preferred Qualifications:

• Experience in an Enterprise SaaS company
• Experience with programmatic SEO strategies to scale organic traffic
• Experience with international SEO and localization strategies
• Familiarity with HTML, CSS, JavaScript, and other front-end web programming languages

ASSUMPTION: While no specific education requirements are mentioned, the technical nature of the role likely requires at least a bachelor's degree in marketing, communications, or a related field, though Figma appears to value relevant experience over formal education.

💰 Compensation & Benefits

Salary Range: $102,000 - $238,000 USD (for San Francisco/New York hub offices, with adjustments based on location)

Benefits:

• Equity
• Health, dental & vision insurance
• Retirement with company contribution
• Parental leave & reproductive/family planning support
• Mental health & wellness benefits
• Generous PTO and company recharge days
• Learning & development stipend
• Work from home stipend
• Cell phone reimbursement

Industry Comparison: This compensation range is competitive for SEO Manager roles in tech companies, particularly for positions based in high-cost areas like San Francisco and New York. Remote-based employees receive localized pay adjustments between 80% and 100% of the listed range.

🔍 Company Context

Industry Position: Figma is a leading design and collaboration platform that enables teams to work together on digital product design. Founded in 2012, the company has become a cornerstone tool for designers, product teams, and organizations seeking to streamline their design workflows.

Company Size: Mid to large-sized tech company

Company Stage: Growth stage, well-established in the design tool market

ASSUMPTION: Company size and stage are inferred from Figma's market presence and the scale of operations suggested by the cross-functional nature of the role. Figma is known to be a major player in the design tool space, having been acquired by Adobe in a significant deal (though this acquisition has faced regulatory challenges).

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely reports to a Director or Head of Growth Marketing

Team Size/Composition: Likely works within a broader marketing team while collaborating with designers, data scientists, and engineers

Growth Opportunities: Potential paths include advancement to Senior SEO Manager, Director of SEO, or broader Growth Marketing leadership roles

ASSUMPTION: Career level is inferred from the 4+ years of experience requirement and the strategic nature of the responsibilities. Reporting structure and team composition are assumed based on typical organizational structures for growth marketing teams in tech companies of similar size.

🌍 Location & Work Environment

Office Type: Remote or hybrid with option to work from US hubs

Geographic Context: Position can be held from one of Figma's US hubs or remotely within the continental United States

Work Schedule: Standard full-time schedule, likely with flexibility given the remote-friendly nature

Regional Considerations: Compensation is adjusted based on location, with SF/NY receiving the full range and other locations between 80-100% of that range

ASSUMPTION: Work schedule flexibility is assumed based on Figma's tech industry positioning and remote-friendly policies. The company likely embraces modern work arrangements common in tech companies.

💼 Interview & Application Insights

Typical Process: For SEO roles at tech companies like Figma, the interview process typically includes:

• Initial recruiter screening
• Technical SEO assessment or case study
• Interview with hiring manager
• Panel interviews with cross-functional team members
• Possible presentation of an SEO strategy or analysis

Key Assessment Areas:

• Technical SEO knowledge
• Strategic thinking and problem-solving abilities
• Project management skills
• Cross-functional collaboration experience
• Communication skills
• Results and impact from previous SEO initiatives

Application Tips:

• Quantify SEO achievements in previous roles (traffic growth, ranking improvements, revenue impact)
• Highlight experience with the specific SEO tools mentioned in the job description
• Showcase examples of successful cross-functional projects
• Demonstrate both technical SEO knowledge and strategic thinking

ATS Keywords: SEO, growth marketing, Ahrefs, Stat, Screaming Frog, Google Search Console, organic traffic, technical SEO, programmatic SEO, SEO strategy, project management, cross-functional collaboration

ASSUMPTION: This interview process is based on typical practices for senior marketing roles at tech companies and may vary based on Figma's specific hiring practices.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, Stat, Screaming Frog, Google Search Console, Bing Webmaster Tools
• Project management software (specific tools not mentioned)
• Web technologies: Possible familiarity with HTML, CSS, JavaScript
• Analytics platforms (likely Google Analytics, though not specifically mentioned)

ASSUMPTION: While Google Analytics isn't explicitly mentioned, it's a standard tool used alongside the mentioned SEO tools and would be expected knowledge for this role. The job listing also implies that other project management and analytics tools would be used but doesn't specify which ones.

👔 Cultural Fit Considerations

Company Values: Figma emphasizes accessibility, collaboration, and innovation. One of their stated values is "Grow as you go," indicating they value continuous learning and development.

Work Style: Collaborative, cross-functional, and data-driven. The role requires working effectively across teams including designers, marketers, data scientists, and engineers.

Self-Assessment:

• Do you thrive in cross-functional collaborative environments?
• Are you comfortable balancing strategic thinking with tactical execution?
• Do you enjoy the technical aspects of SEO while also being able to communicate strategies clearly?
• Can you prioritize competing demands from multiple stakeholders?
• Are you passionate about continuous learning in the ever-evolving field of SEO?

ASSUMPTION: These cultural elements are inferred from Figma's job description language, stated values, and the nature of responsibilities described. The collaborative nature is explicitly mentioned, while the emphasis on continuous learning is implied by both the company values and SEO industry requirements.

⚠️ Potential Challenges

• Balancing strategic SEO initiatives with day-to-day technical requirements
• Managing cross-functional dependencies with teams that may have competing priorities
• Staying updated on rapidly evolving SEO best practices while executing current strategies
• Measuring and attributing SEO impact in a multi-touch marketing environment
• Coordinating between remote team members across potentially different time zones

ASSUMPTION: These challenges are based on the described responsibilities and common challenges in SEO and growth roles at technology companies. The cross-functional nature of the role explicitly mentioned in the job posting suggests coordination challenges, while the need to stay updated on SEO practices is directly stated.

📈 Similar Roles Comparison

This SEO Growth Marketing Manager role differs from similar positions in several ways:

• vs. Traditional SEO Manager: Has broader growth marketing responsibilities and strategic input beyond technical SEO implementation
• vs. Content Marketing Manager: More focused on technical and strategic SEO rather than content creation, though content strategy may be a component
• vs. Growth Marketing Manager (general): More specialized in SEO as the primary growth channel rather than managing multiple acquisition channels
• vs. Digital Marketing Manager: Deeper specialization in organic search rather than managing a broad mix of digital marketing channels

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Leading a technical SEO audit to identify opportunities for improving site architecture and performance metrics
• Developing an international SEO strategy for expanding Figma's organic reach in new markets
• Creating and implementing a programmatic SEO approach to scale content for product feature pages
• Collaborating with product teams to ensure new products are launched with optimal SEO considerations
• Building a measurement framework to better attribute business impact to SEO initiatives
• Establishing cross-functional workflows between marketing, design, and engineering teams to improve SEO implementation efficiency

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common SEO initiatives in SaaS companies. They represent typical work that would align with the stated role requirements.

❓ Key Questions to Ask During Interview

1. "What are the most significant SEO challenges Figma is currently facing, and how would this role help address them?"
2. "How does Figma measure the success of SEO initiatives, and what metrics are considered most important?"
3. "Can you describe the collaboration process between SEO, product, and engineering teams when implementing technical changes?"
4. "What stage is Figma's international SEO strategy in, and what are the priorities for expansion?"
5. "How does this role balance strategic SEO planning with tactical implementation?"
6. "What SEO experiments or initiatives has Figma found particularly successful in the past year?"

ASSUMPTION: These questions are suggested based on the role type and industry standards. They demonstrate strategic thinking and relevant expertise while helping the candidate evaluate fit with Figma's SEO needs and team structure.