📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: LifeWorks
🔹 Location: Amsterdam, North Holland, Netherlands (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Netherlands)
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation and pipeline growth in the Netherlands and Benelux markets
- Executing region-specific strategies to generate marketing-qualified leads (MQLs) and nurture them through the funnel
- Planning and optimizing regional events to drive brand awareness and lead generation
- Collaborating with the global marketing team on top-of-funnel awareness campaigns
- Working with sales teams to refine lead scoring models and improve MQL-to-SQL conversion
ASSUMPTION: This role requires a strong understanding of the Dutch and Benelux business landscape and regional marketing trends. The ideal candidate will have experience working in these markets and be fluent in both Dutch and English.
📋 Key Responsibilities
✅ Develop and execute Dutch and Benelux-specific growth marketing strategies to drive MQL and pipeline growth
✅ Own middle and lower-funnel marketing, implementing nurture programs that progress leads from MQL to SQL through multi-touch campaigns
✅ Design and optimize lead nurturing flows, leveraging email marketing, content, and personalized outreach to improve conversion rates
✅ Implement account-based marketing (ABM) tactics for high-value prospects, ensuring personalized engagement at each stage of the funnel
✅ Plan, execute, and optimize regional events, including industry conferences, broker activations, and partner engagements, to drive brand awareness and lead generation
✅ Build and manage relationships with brokers, partners, and key stakeholders, developing co-marketing initiatives that amplify reach and impact
✅ Collaborate with the global marketing team to align Dutch and Benelux demand generation efforts with top-of-funnel awareness campaigns
✅ Utilize marketing automation and CRM tools to build, track, and optimize lead nurturing workflows
✅ Run A/B testing and optimize nurture sequences based on engagement and conversion data
✅ Analyze lead behavior and intent signals, using insights to adjust nurture paths and increase SQL velocity
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in B2B growth marketing, demand generation, or field marketing, ideally within the Dutch and Benelux markets
Required Skills:
- Proven track record of executing pipeline-focused marketing campaigns, including ABM, digital, and event-based marketing
- Experience in lead nurturing and conversion optimization, with a focus on moving MQLs through to SQLs
- Proficiency in marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce)
- Strong project management and stakeholder collaboration skills, with the ability to execute campaigns end-to-end
- Data-driven mindset with the ability to analyze campaign performance and optimize lead progression
- Excellent command of Dutch and English language, both written and spoken
Preferred Skills:
- Experience working with brokers, channel partners, or third-party networks to drive marketing engagement
- Knowledge of the Dutch and Benelux business landscape and familiarity with regional marketing trends
ASSUMPTION: The required qualifications listed above are essential for the role. However, LifeWorks encourages applicants to apply if they meet most of the qualifications and are eager to develop the missing skills.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on experience and market standards for mid-level marketing roles in the Netherlands)
Benefits:
- Competitive salary and benefits package
- Career growth opportunities within a fast-paced, innovative organization
- Remote work arrangement with the option to work from anywhere in the Netherlands
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level marketing roles in the Netherlands. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. LifeWorks is a people-focused, customer-first, purpose-driven team that works together every day to innovate and do good. They improve lives through their technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
Company Size: Large (5,001-10,000 employees). As a large organization, LifeWorks offers a wide range of opportunities for career growth and development.
Founded: 2022. LifeWorks is a relatively new company, having been founded in 2022. Despite its short history, it has already made a significant impact in the wellness and fitness industry.
Company Description:
- LifeWorks is a people-focused, customer-first, purpose-driven team that works together every day to innovate and do good.
- They improve lives through their technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
- LifeWorks is committed to fair employment practices and offers accommodation for applicants with disabilities during the recruitment process.
Company Specialties:
- Wellness and Fitness Services
- Technology Solutions
- Innovation
- Customer-Focused
- Purpose-Driven
Company Website: LinkedIn Profile
ASSUMPTION: LifeWorks is a well-established company in the wellness and fitness industry, with a strong focus on innovation and customer-centricity. Its large size and commitment to fair employment practices make it an attractive option for job seekers looking to grow their careers in a supportive and inclusive environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience). This role is suitable for candidates with mid-level marketing experience, looking to take the next step in their careers.
Reporting Structure: The Growth Marketing Specialist will report directly to the Global Marketing Manager and collaborate closely with regional account-based marketing specialists and revenue growth strategists.
Work Arrangement: Remote (Netherlands). This role offers the flexibility to work from anywhere in the Netherlands, with the option to work from home or a co-working space.
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or similar roles within the global marketing team
- Opportunities to expand responsibilities and take on additional projects as the company grows
- Chances to develop leadership skills by mentoring junior team members or leading cross-functional projects
ASSUMPTION: As a mid-level role, the Growth Marketing Specialist position offers ample opportunities for career growth and development within LifeWorks' global marketing team.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in Toronto, Canada, and Amsterdam, Netherlands. LifeWorks encourages employees to work remotely and offers the flexibility to work from anywhere in the Netherlands.
Office Location(s): Amsterdam, North Holland, Netherlands
Geographic Context:
- The Netherlands is a small, densely populated country in Western Europe, known for its flat landscape, tulip fields, and cycling culture.
- Amsterdam, the capital and largest city in the Netherlands, is a major economic hub and a popular tourist destination, known for its canals, museums, and vibrant nightlife.
- The Netherlands has a highly developed and competitive economy, with a strong focus on innovation and sustainability.
Work Schedule: Flexible working hours with core hours from 9:00 AM to 12:00 PM and 1:00 PM to 5:00 PM (CET). LifeWorks offers a flexible work schedule, allowing employees to balance their work and personal lives effectively.
ASSUMPTION: The remote-first work environment and flexible working hours at LifeWorks enable employees to maintain a healthy work-life balance while still being productive and connected to the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the LifeWorks careers portal
- Phone or video screening with the Global Marketing Manager or a member of the talent acquisition team
- In-depth behavioral and skills-based interviews with the Global Marketing Manager and other relevant team members
- Final round interview with the Global Marketing Director or another senior leader within the marketing organization
- Background check and offer extension for the successful candidate
Key Assessment Areas:
- Marketing strategy and campaign development skills
- Lead nurturing and conversion optimization expertise
- Data-driven mindset and analytical skills
- Project management and stakeholder collaboration abilities
- Cultural fit and alignment with LifeWorks' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on pipeline-focused campaigns and lead nurturing strategies
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing roles
- Research LifeWorks' company culture and values to demonstrate your fit with the organization
- Practice your presentation skills by preparing a short pitch on a marketing campaign or project you've worked on in the past
ATS Keywords: B2B Growth Marketing, Demand Generation, Field Marketing, Lead Nurturing, Conversion Optimization, Marketing Automation, CRM Systems, Account-Based Marketing, Project Management, Stakeholder Collaboration, Social Media Marketing, Digital Marketing, Event-Based Marketing, Data Analysis, Email Marketing, Content Marketing
ASSUMPTION: The interview process at LifeWorks is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the organization. By preparing thoroughly and demonstrating your expertise in the field, you'll increase your chances of success in the interview process.
🛠️ Tools & Technologies
- Marketing automation tools: HubSpot, Marketo
- CRM systems: Salesforce
- Social media platforms: LinkedIn, Facebook, Twitter, Instagram
- Paid media platforms: Google Ads, Facebook Ads, LinkedIn Ads
- Email marketing tools: Mailchimp, Constant Contact
- Project management tools: Asana, Trello, Jira
- Data analysis tools: Google Analytics, Tableau, Power BI
ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and are essential for the successful execution of the Growth Marketing Specialist position at LifeWorks.
👔 Cultural Fit Considerations
Company Values:
- People-focused: LifeWorks prioritizes the well-being and growth of its employees, fostering a supportive and inclusive work environment
- Customer-first: LifeWorks is committed to understanding and meeting the needs of its customers, ensuring exceptional customer experiences
- Purpose-driven: LifeWorks strives to make a positive impact on the lives of its customers and the broader community through its technology solutions and innovative approaches
- Innovative: LifeWorks encourages creativity, experimentation, and continuous learning to drive progress and improvement
Work Style:
- Collaborative: LifeWorks fosters a team-oriented culture, with employees working closely together to achieve common goals
- High-energy: LifeWorks encourages its employees to bring their enthusiasm and passion to work, creating a dynamic and engaging work environment
- Data-driven: LifeWorks uses data and analytics to inform decision-making and optimize performance across all aspects of the business
- Agile: LifeWorks embraces change and adapts quickly to new challenges and opportunities, enabling it to stay ahead of the curve in the rapidly evolving wellness and fitness industry
Self-Assessment Questions:
- How do your personal values align with LifeWorks' company values, particularly in the areas of people-focus, customer-centricity, and innovation?
- Describe a time when you had to adapt quickly to a significant change or challenge in a marketing role. How did you approach the situation, and what was the outcome?
- How do you prefer to work with others, and what steps do you take to ensure effective collaboration and communication in a remote or hybrid work environment?
ASSUMPTION: Assessing your cultural fit with LifeWorks is essential for ensuring a successful and fulfilling career with the organization. By reflecting on your personal values, work style, and past experiences, you'll gain valuable insights into your suitability for the Growth Marketing Specialist role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management
- Balancing the demands of regional marketing strategies with global marketing initiatives, necessitating effective communication and collaboration with the global marketing team
- Adapting to the dynamic nature of the wellness and fitness industry, requiring continuous learning and staying up-to-date with the latest trends and technologies
- Working remotely, which may present challenges in maintaining productivity and staying connected to the team in a virtual environment
ASSUMPTION: The potential challenges listed above are common to marketing roles, particularly in a fast-paced, innovative organization like LifeWorks. By proactively addressing these challenges and seeking support when needed, you'll be better equipped to succeed in the Growth Marketing Specialist position.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, the Growth Marketing Specialist position at LifeWorks offers a unique blend of regional marketing strategy development and global marketing collaboration, providing a well-rounded experience in the field
- As a global company, LifeWorks offers opportunities for career growth and development that may not be available in smaller, more localized organizations
- LifeWorks' focus on innovation and continuous learning sets it apart from more traditional wellness and fitness companies, providing a more dynamic and challenging work environment
ASSUMPTION: When comparing the Growth Marketing Specialist role at LifeWorks to similar positions in the industry, it's essential to consider the unique aspects of LifeWorks' company culture, work environment, and career growth opportunities.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and lead generation in the Netherlands and Benelux markets, utilizing a mix of digital and event-based marketing tactics
- Collaborating with the global marketing team to create and optimize top-of-funnel awareness campaigns, with a focus on social media and content marketing strategies
- Implementing account-based marketing (ABM) tactics for high-value prospects, ensuring personalized engagement at each stage of the funnel and improving conversion rates through targeted nurture campaigns
ASSUMPTION: The sample projects listed above are representative of the types of initiatives you may work on as a Growth Marketing Specialist at LifeWorks. By demonstrating your ability to manage and execute similar projects, you'll increase your chances of success in the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how the Growth Marketing Specialist role fits within the organization?
- How does LifeWorks support the professional development and career growth of its marketing team members?
- What are the key priorities for the Growth Marketing Specialist role in the first 30, 60, and 90 days?
- How does LifeWorks measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a successful marketing campaign LifeWorks has executed in the past, and what lessons were learned from that experience?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities. By preparing well-researched questions, you'll gain valuable insights into the Growth Marketing Specialist position and LifeWorks as a company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LifeWorks careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on pipeline-focused campaigns and lead nurturing strategies
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing roles
- Research LifeWorks' company culture and values to demonstrate your fit with the organization
- Practice your presentation skills by preparing a short pitch on a marketing campaign or project you've worked on in the past
- Follow up with the LifeWorks talent acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
