Growth Specialist

📌 Core Information

🔹 Job Title: Growth Specialist

🔹 Company: letgo

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Flexible working opportunity)

🚀 Job Overview

Key aspects of this role include:

• Analyzing customer behavior data to generate actionable insights and drive growth
• Tracking KPIs to evaluate progress and identify areas for improvement
• Executing comprehensive growth strategies targeting the audience across multiple growth areas
• Collaborating with sub-marketing teams to plan, execute, and evaluate marketing campaigns effectively
• Developing new customer segmentations and designing tailored offers based on customer interests

ASSUMPTION: This role requires a strong analytical mindset and a passion for finding actionable insights based on data. The ideal candidate will have experience in growth-focused roles, growth marketing, or data analysis, with a preference for those who have worked in the online classifieds and peer-to-peer marketplace industry.

📋 Key Responsibilities

✅ Analyze customer behavior through data to generate actionable insights and drive growth

✅ Track KPIs (daily, weekly, monthly) to evaluate progress and identify areas for improvement

✅ Execute comprehensive growth strategies targeting the audience, leveraging multiple growth areas: CRM, affiliates, SEO, ads, and more

✅ Collaborate with sub-marketing teams to plan, execute, and evaluate marketing campaigns effectively

✅ Develop new customer segmentations and design tailored offers based on customer interests

✅ Work closely with BI, Tech, Product, Sales, and other teams to develop data-driven strategies

✅ Leverage customer data and insights to personalize marketing initiatives and communication, creating tailored experiences that foster long-term brand loyalty

✅ Conduct market research, competition analysis, and stay up-to-date with emerging trends to identify growth opportunities

✅ Generate innovative ideas to improve marketing efficiency, optimize customer acquisition costs, and enhance customer satisfaction

ASSUMPTION: This role requires strong analytical skills and a proactive mindset to prioritize tasks and meet deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Economics, Technology, Marketing, Statistics, or a related field

Experience: 3+ years of experience in growth-focused roles, growth marketing, or data analysis field. Previous working experience in the online classifieds and peer-to-peer marketplace industry would be considered a plus.

Required Skills:

• Proficiency in data analysis tools and platforms such as SQL, campaign management platforms, and performance analysis software (e.g., Google Analytics)
• Strong analytical skills and a passion for finding actionable insights based on data
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Proactive mindset with the ability to prioritize tasks and meet deadlines in a fast-paced environment

Preferred Skills:

• Experience in the online classifieds and peer-to-peer marketplace industry

ASSUMPTION: While not explicitly stated, proficiency in Turkish may be beneficial for this role due to the location and target audience. Additionally, experience with specific data analysis tools and marketing platforms may be required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Specialist role in Turkey with 3-5 years of experience, the estimated salary range is ₺35,000 - ₺50,000 per month (gross).

Benefits:

• Comprehensive benefits such as life and health insurance, bonus scheme, etc.
• Flexible working and hybrid opportunity
• Opportunity to learn and develop within the company
• Career guidance & path
• Dynamic work environment

Working Hours: Full-time, with flexible working hours and a hybrid opportunity

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. letgo offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: letgo operates in the Software Development industry, specifically focusing on creating a platform for buying and selling second-hand items locally. With over 100 million downloads and millions of listings, letgo simplifies local buying and selling, offering everything from electronics to furniture.

Company Size: letgo is a mid-sized company with 201-500 employees, providing a well-defined, mature culture with opportunities for growth and development.

Founded: letgo was founded in 2015, with its headquarters in Istanbul, Turkey.

Company Description:

• letgo is one of the largest and fastest-growing apps to buy and sell locally, with hundreds of millions of listings to date
• The platform uses advanced technology to automatically title and categorize items using artificial intelligence
• letgo is also disrupting and unlocking the hidden potential of the second-hand car market in Turkey with "otoplus," a car buying and selling service

Company Specialties:

• C2C marketplace
• Mobile
• E-commerce
• Local marketplace

Company Website: https://www.letgo.com/

ASSUMPTION: letgo is a well-established company in the local buying and selling market, with a strong focus on technology and innovation. The company values impactful work and a strong, evolving culture.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in growth-focused roles, growth marketing, or data analysis.

Reporting Structure: The Growth Specialist will report directly to the Growth Marketing Manager and collaborate with various teams, including BI, Tech, Product, Sales, and sub-marketing teams.

Work Arrangement: This is a hybrid role with flexible working hours, allowing for a balance between remote work and on-site collaboration.

Growth Opportunities:

• letgo offers opportunities for learning and development within the company
• The company provides career guidance and a well-defined career path for employees
• With the company's growth and expansion, there may be opportunities for advancement or taking on new responsibilities

ASSUMPTION: The Growth Specialist role offers a unique opportunity to work in a dynamic environment, driving growth and innovation for a well-established company in the local buying and selling market.

🌍 Location & Work Environment

Office Type: letgo's headquarters are located in Ayazağa, Cendere Cd. No:109 D:K 2B Ofis Blokları, 34396 Sarıyer/İstanbul, Turkey, providing a modern and collaborative work environment.

Office Location(s): letgo also has an office in Barcelona, Spain, for those who may be interested in working remotely from Europe.

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The city is known for its rich history, cultural diversity, and vibrant nightlife
• Istanbul offers a mix of modern and traditional architecture, with numerous historical sites and museums

Work Schedule: The work schedule for this role is full-time, with flexible working hours and a hybrid opportunity, allowing for a balance between remote work and on-site collaboration.

ASSUMPTION: letgo's offices provide a dynamic and collaborative work environment, with opportunities for growth and development. The company's location in Istanbul offers employees the chance to live and work in a vibrant, multicultural city with a rich history.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment or case study to evaluate analytical and problem-solving skills
• Final interview with the hiring manager and/or team members to discuss the role, responsibilities, and company culture

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with letgo's values
• Understanding of the local buying and selling market and letgo's platform

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of letgo's platform and the local buying and selling market in your application materials
• Prepare for the interview by researching letgo's company culture, values, and recent news
• Be ready to discuss your approach to data analysis, marketing strategies, and growth initiatives

ATS Keywords: Data analysis, growth marketing, customer segmentation, market research, campaign management, performance analysis, SQL, Google Analytics

ASSUMPTION: letgo's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. The interview process may vary depending on the candidate's experience and the specific needs of the role.

🛠️ Tools & Technologies

• Data analysis tools: SQL, Google Analytics
• Campaign management platforms
• Performance analysis software

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs. letgo uses a variety of data analysis tools, campaign management platforms, and performance analysis software to drive growth and innovation.

👔 Cultural Fit Considerations

Company Values:

• Impactful work: letgo values employees who are passionate about creating something users love and driving growth for the company
• Strong, evolving culture: letgo fosters a dynamic work environment where employees can learn, grow, and make an impact
• Customer-centric: letgo prioritizes the needs and preferences of its users, creating a seamless and enjoyable buying and selling experience

Work Style:

• Collaborative: letgo encourages cross-functional collaboration and teamwork to drive growth and innovation
• Data-driven: letgo makes decisions based on data and analytics, using insights to inform marketing strategies and growth initiatives
• Adaptable: letgo is a fast-growing company that requires employees to be flexible and adaptable in a constantly changing environment

Self-Assessment Questions:

• Do you have a passion for finding actionable insights based on data and driving growth for a company?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
• Do you share letgo's commitment to creating a seamless and enjoyable buying and selling experience for users?

ASSUMPTION: letgo values employees who are passionate about driving growth, working collaboratively, and making an impact in a dynamic and evolving environment. The company's culture is focused on impactful work, strong collaboration, and a customer-centric approach.

⚠️ Potential Challenges

• The role may require working with large datasets and complex analytics tools, which can be challenging for those without strong analytical skills
• The fast-paced nature of the role and the company may be overwhelming for those who prefer a more structured or stable work environment
• The role may require working with multiple teams and stakeholders, which can be challenging for those who prefer to work independently or in a more isolated environment
• The competitive nature of the local buying and selling market may present challenges in driving growth and maintaining market share

ASSUMPTION: The Growth Specialist role presents unique challenges and opportunities for growth and development. letgo's fast-paced, collaborative, and dynamic work environment may not be suitable for everyone, and candidates should carefully consider their skills, preferences, and career goals before applying.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position may have a stronger focus on data analysis and customer segmentation, with less emphasis on day-to-day campaign management
• The local buying and selling market in Turkey is unique, with its own set of challenges and opportunities, compared to other regions
• Career progression in this role may involve moving into a more senior growth marketing or data analysis position, or transitioning into a related field such as product management or business development

ASSUMPTION: The Growth Specialist role at letgo offers a unique opportunity to work in a dynamic and evolving environment, driving growth and innovation for a well-established company in the local buying and selling market. The specific responsibilities, challenges, and career progression opportunities may vary compared to similar roles in other industries or regions.

📝 Sample Projects

• Developing a predictive model to identify high-value customers and tailor marketing communications to increase engagement and conversion rates
• Conducting a competitive analysis of local buying and selling platforms to identify gaps and opportunities for letgo to differentiate its offerings and drive growth
• Designing and executing a customer segmentation study to inform the development of targeted marketing campaigns and improve customer acquisition costs

ASSUMPTION: The specific projects and initiatives for this role may vary depending on the company's needs, the candidate's experience, and the market conditions. letgo values employees who are proactive, innovative, and able to identify and capitalize on growth opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Growth Marketing team, and how this role fits within the team?
• What are the most pressing challenges facing letgo in the local buying and selling market, and how can this role contribute to addressing them?
• How does letgo support the professional development and growth of its employees, and what opportunities are there for advancement in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
• How does letgo foster a collaborative and inclusive work environment, and what steps are taken to ensure diversity, equity, and inclusion?

ASSUMPTION: The interview process is an opportunity for candidates to learn more about the role, the team, and the company, as well as to assess their fit and alignment with letgo's values and culture. Candidates should prepare thoughtful and insightful questions to demonstrate their interest and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on data analysis, growth marketing, and customer segmentation
• Prepare for the interview by researching letgo's company culture, values, and recent news, as well as brushing up on your data analysis and marketing skills
• Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.