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Head of Performance Marketing (Cape Town)

HyperionDev
Full-time
On-site
Cape Town, Western Cape, South Africa
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Performance Marketing (Cape Town)

πŸ”Ή Company: HyperionDev

πŸ”Ή Location: Cape Town, Western Cape, South Africa

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 30, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (Cape Town-based with remote flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving learner and audience acquisition for HyperionDev and Longdue
  • Leading performance-focused campaigns end-to-end
  • Collaborating with admissions, product, and creative teams
  • Optimizing user funnels and improving campaign performance
  • Mentoring junior team members and guiding campaign execution

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on paid acquisition and digital funnels. Experience in both education and gaming sectors is beneficial but not required.

πŸ“‹ Key Responsibilities

βœ… Support the Director of Performance Marketing in executing growth strategies across HyperionDev and Longdue

βœ… Own specific performance marketing channels and optimize campaigns for user acquisition and conversion

βœ… Lead the day-to-day execution of growth campaigns and collaborate on long-term strategic planning

βœ… Run structured experiments to improve campaign performance and user funnel efficiency

βœ… Analyze user behavior across the journey and propose tactical improvements to increase ROI

βœ… Share learnings with cross-functional teams and feed insights into wider marketing strategy

βœ… Mentor junior team members and guide campaign execution

βœ… Work closely with the creative, content, and admissions teams to align performance efforts with brand and sales goals

βœ… Report regularly to the Director of Performance Marketing on key performance metrics and campaign outcomes

ASSUMPTION: This role involves a high level of collaboration with various teams and requires strong communication and leadership skills.

🎯 Required Qualifications

Education: Relevant degree in Marketing, Business Administration, or a related field (preferred)

Experience: 5+ years of hands-on experience in growth or performance marketing, with a clear focus on paid acquisition, digital funnels, and performance metrics

Required Skills:

  • Proven track record of owning and scaling paid media campaigns across channels such as Meta, Google Ads, YouTube, TikTok, and programmatic platforms β€” with experience managing six-figure+ budgets
  • Deep understanding of performance KPIs such as CAC, ROAS, CPL, LTV, and funnel conversion metrics β€” and how to optimize for them
  • At least 2 years in a senior or team lead role, responsible for acquisition, performance campaigns, or revenue-driving experiments
  • Strong analytical toolkit
  • Ability to design and run A/B tests, landing page experiments, and audience segmentation strategies
  • Excellent communication and cross-functional leadership skills

Preferred Skills:

  • Prior experience in the education sector, specifically in learner acquisition or admissions
  • Experience in scaling marketing operations and managing cross-functional teams in a fast-paced environment
  • Experience in managing relationships with finance partners or external stakeholders in a sales context

ASSUMPTION: Candidates with experience in both education and gaming sectors may have an advantage but are not required.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 600,000 - 800,000 per annum, based on industry standards for a Head of Performance Marketing role in Cape Town with 5-10 years of experience. This estimate is subject to change based on the candidate's qualifications and the company's internal equity.

Benefits:

  • Hybrid work: We are a hybrid work organization offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
  • Learn new tech skills: We offer our employees the opportunity to enroll part-time in our Coding Bootcamps
  • Join the heart of tech in Africa, Europe, and the US: You’ll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies
  • Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you’re allowed to brag about it

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal equity.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: HyperionDev operates in the education technology (edtech) and gaming sectors, focusing on accelerated tech education and narrative-driven video games

Company Size: HyperionDev is a scale-up tech company with a significant presence in Africa, Europe, and the US. This size allows for ample growth opportunities and a dynamic work environment

Founded: HyperionDev was founded in 2012, with Longdue, its independent narrative game studio, incubated within the company in 2021

Company Description:

  • HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of β€˜coding bootcamps’ in the world
  • The company works with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers
  • HyperionDev has been recognized as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook), which recognized the company as the most socially impactful startup operating in Africa, where it initially started its work

Company Specialties:

  • Accelerated tech education
  • Coding bootcamps
  • Gaming and narrative-driven video games
  • Tech education partnerships with universities
  • Social impact and accessibility in tech careers

Company Website: HyperionDev

ASSUMPTION: HyperionDev's mission-driven approach and commitment to closing the global tech skills gap make it an attractive place to work for individuals passionate about education and technology.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Director of Performance Marketing

Reporting Structure: The Head of Performance Marketing will oversee junior team members and collaborate with various teams, including admissions, product, and creative teams

Work Arrangement: This role is hybrid, with a mix of on-site work at the Cape Town office and remote flexibility

Growth Opportunities:

  • Potential to expand the performance marketing team and take on additional responsibilities as the company grows
  • Opportunity to work on high-impact projects and make a significant contribution to the company's success
  • Potential to transition into a more senior role, such as Director of Performance Marketing, as the company expands its marketing efforts

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: The Cape Town office is a hybrid work environment, with a mix of on-site and remote work options

Office Location(s): HyperionDev's Cape Town office is located in the heart of the city, with easy access to public transportation and nearby amenities

Geographic Context:

  • Cape Town is the second-largest city in South Africa, with a vibrant tech industry and a high cost of living compared to other South African cities
  • The city is known for its natural beauty, with Table Mountain and the Atlantic Ocean providing a stunning backdrop to the urban landscape
  • Cape Town has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements

ASSUMPTION: Cape Town's vibrant tech industry and high cost of living may impact the salary range and benefits package for this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the Director of Performance Marketing
  • Final interview with the CEO or another senior stakeholder
  • Background check and offer extension

Key Assessment Areas:

  • Performance marketing expertise and experience
  • Strategic thinking and growth mindset
  • Communication and collaboration skills
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your performance marketing experience and relevant achievements
  • Prepare for behavioral and situational interview questions that focus on your experience in driving growth and optimizing performance marketing campaigns
  • Research HyperionDev and Longdue to demonstrate your understanding of the company's mission and values
  • Be prepared to discuss your approach to A/B testing, audience segmentation, and data-driven decision-making

ATS Keywords: Performance Marketing, Paid Media, User Acquisition, Conversion Optimization, A/B Testing, Digital Funnels, Growth Strategy, Education Technology, Gaming

ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing expertise, strategic thinking, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • Meta Ads (Facebook, Instagram)
  • TikTok Ads
  • LinkedIn Ads
  • Programmatic advertising platforms (e.g., The Trade Desk, Google Display & Video 360)
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Email marketing platforms (e.g., Mailchimp, HubSpot)
  • CRM and marketing automation tools (e.g., HubSpot, Salesforce)
  • Data visualization and analytics tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving tech stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People-forward: We prioritize the potential in people and challenge them to do their best work
  • Purpose-driven: Our work has a real impact on people's lives, and we're obsessed with making education and tech careers accessible to those who need it most
  • Growth mindset: We embrace a culture of learning and continuous improvement
  • Relentless quest for improvement: We strive to deliver on our vision and exceed expectations

Work Style:

  • Collaborative: We work closely with various teams to align performance efforts with brand and sales goals
  • Data-driven: We make decisions based on data and analytics to optimize performance and drive growth
  • Fast-paced: We operate in a dynamic and fast-changing environment, requiring adaptability and quick decision-making
  • Mission-driven: Our work has a real impact on people's lives, and we're passionate about making a difference

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with cross-functional teams?
  • Are you passionate about data-driven decision-making and optimizing performance marketing campaigns?
  • Do you align with HyperionDev's mission to close the global tech skills gap and make education and tech careers accessible to those who need it most?
  • Are you comfortable working in a hybrid work environment, with a mix of on-site and remote work options?

ASSUMPTION: Candidates who align with HyperionDev's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

  • Managing a high workload and tight deadlines in a fast-paced environment
  • Balancing multiple priorities and stakeholders in a cross-functional role
  • Adapting to changes in the marketing landscape and evolving customer preferences
  • Working with limited resources and budget constraints in a growth-focused startup environment
  • Navigating the high cost of living in Cape Town and its impact on salary and benefits

ASSUMPTION: These challenges are inherent to working in a fast-paced, growth-focused startup environment and can be mitigated with strong time management, prioritization, and communication skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on performance and growth, with a strong emphasis on data-driven decision-making and optimization
  • Compared to other performance marketing roles, this position offers the unique opportunity to work on both education and gaming brands, with a wide range of marketing channels and audiences
  • Career progression in this role may involve transitioning into a more senior role, such as Director of Performance Marketing, as the company expands its marketing efforts

ASSUMPTION: This role offers a unique blend of performance marketing experience, with a focus on education and gaming brands, and ample opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing and executing a comprehensive user acquisition strategy for HyperionDev's coding bootcamps, targeting students and young professionals in South Africa and beyond
  • Launching a Kickstarter campaign for Longdue's upcoming video game title, including pre-launch marketing, influencer partnerships, and community building
  • Optimizing HyperionDev's digital marketing funnel to improve conversion rates and reduce customer acquisition costs
  • Conducting A/B tests and audience segmentation experiments to enhance the performance of HyperionDev's and Longdue's marketing campaigns

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Head of Performance Marketing may undertake in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits into the organization?
  • How does the company support the growth and development of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does the company approach collaboration and communication between marketing and other departments, such as admissions and product?
  • What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
  • How does the company support work-life balance for its employees, particularly in a hybrid work environment?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your performance marketing experience and relevant achievements
  • Prepare for behavioral and situational interview questions that focus on your experience in driving growth and optimizing performance marketing campaigns
  • Research HyperionDev and Longdue to demonstrate your understanding of the company's mission and values
  • Be prepared to discuss your approach to A/B testing, audience segmentation, and data-driven decision-making
  • Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.