📌 Core Information
🔹 Job Title: Head of Performance Marketing (Johannesburg)
🔹 Company: HyperionDev
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote working options available)
🚀 Job Overview
Key aspects of this role include:
- Driving learner and audience acquisition for HyperionDev and Longdue
- Leading performance-focused campaigns end-to-end
- Collaborating with admissions, product, and creative teams
- Executing data-driven strategies to achieve measurable growth targets
ASSUMPTION: This role requires a strong focus on paid acquisition, digital funnels, and performance metrics. The ideal candidate will have experience in both education and gaming sectors to effectively drive growth for both brands.
📋 Key Responsibilities
✅ Support the Director of Performance Marketing in executing growth strategies across HyperionDev and Longdue
✅ Own specific performance marketing channels and optimize campaigns for user acquisition and conversion
✅ Lead the day-to-day execution of growth campaigns and collaborate on long-term strategic planning
✅ Run structured experiments to improve campaign performance and user funnel efficiency
✅ Analyze user behavior across the journey and propose tactical improvements to increase ROI
✅ Share learnings with cross-functional teams and feed insights into wider marketing strategy
✅ Mentor junior team members and guide campaign execution
✅ Work closely with the creative, content, and admissions teams to align performance efforts with brand and sales goals
✅ Report regularly to the Director of Performance Marketing on key performance metrics and campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment. The ideal candidate will be comfortable managing multiple projects and stakeholders.
🎯 Required Qualifications
Education: Relevant degree in Marketing, Business Administration, or a related field (preferred)
Experience: 5+ years of hands-on experience in growth or performance marketing, with a clear focus on paid acquisition, digital funnels, and performance metrics
Required Skills:
- Proven track record of owning and scaling paid media campaigns across channels such as Meta, Google Ads, YouTube, TikTok, and programmatic platforms, with experience managing six-figure+ budgets
- Deep understanding of performance KPIs such as CAC, ROAS, CPL, LTV, and funnel conversion metrics, and how to optimize for them
- At least 2 years in a senior or team lead role, responsible for acquisition, performance campaigns, or revenue-driving experiments
- Experience working in a tech, education, or consumer startup environment with fast iteration cycles and ambitious growth goals
- Strong analytical toolkit and ability to design and run A/B tests, landing page experiments, and audience segmentation strategies
- Excellent communication and cross-functional leadership skills
Preferred Skills:
- Prior experience in the education sector, specifically in learner acquisition or admissions
- Experience in scaling marketing operations and managing cross-functional teams in a fast-paced environment
- Experience in managing relationships with finance partners or external stakeholders in a sales context
ASSUMPTION: While a relevant degree is preferred, the ideal candidate's experience and proven track record are more important than formal education. Candidates with equivalent experience in lieu of a degree are encouraged to apply.
💰 Compensation & Benefits
Salary Range: The salary range for this role is R600,000 - R800,000 per annum (ZAR). This estimate is based on industry standards for a senior marketing role in South Africa with 5-10 years of experience.
Benefits:
- Hybrid work: We are a hybrid work organization offering flexibility on your schedule
- Learn new tech skills: We offer our employees the opportunity to enroll part-time in our Coding Bootcamps
- Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The final salary offer will be made at the discretion of the company.
📌 Applicant Insights
🔍 Company Context
Industry: HyperionDev operates in the education technology (edtech) and gaming sectors, focusing on learner acquisition and audience growth
Company Size: HyperionDev is a mid-sized company with a global presence, offering a dynamic and collaborative work environment
Founded: HyperionDev was founded in 2012, with Longdue, the narrative game studio, incubated within HyperionDev in 2021
Company Description:
- HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world
- The company works with top universities to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers
- HyperionDev has been recognized as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook), which recognized them as the most socially impactful startup operating in Africa
Company Specialties:
- Coding bootcamps and accelerated tech education
- Game development and narrative-driven storytelling
- Performance marketing and user acquisition strategies
Company Website: HyperionDev
ASSUMPTION: HyperionDev's mission-driven approach and commitment to closing the global tech skills gap make it an attractive employer for candidates passionate about education and technology.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Director of Performance Marketing
Reporting Structure: The Head of Performance Marketing will oversee junior team members and collaborate with various teams, including admissions, product, and creative teams
Work Arrangement: This role is hybrid, with remote working options available for candidates not in proximity to a HyperionDev campus
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department or expand into other areas of the business
- Opportunity to work on high-impact projects that drive growth for both HyperionDev and Longdue
- Exposure to various aspects of the business, including admissions, product development, and game production
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a visible impact on the company's success.
🌍 Location & Work Environment
Office Type: HyperionDev's offices are modern, collaborative spaces designed to foster creativity and productivity
Office Location(s): Johannesburg, South Africa (with remote working options available)
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the African continent
- The city offers a diverse range of cultural, recreational, and entertainment options
- Johannesburg is well-connected by major highways and has an international airport, making it easily accessible for both local and international candidates
Work Schedule: Full-time (40 hours per week), with flexible scheduling options for hybrid workers
ASSUMPTION: The hybrid work arrangement and flexible scheduling options allow for a better work-life balance and cater to a diverse range of candidate preferences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interview with the hiring manager
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with HyperionDev's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by researching HyperionDev's mission, values, and recent projects
- Showcase your understanding of the education technology and gaming sectors, as well as your familiarity with performance marketing channels and strategies
ATS Keywords: Performance marketing, user acquisition, digital funnels, conversion optimization, paid media, SEO, A/B testing, audience segmentation, cross-functional collaboration, mentoring, campaign management, growth strategy, experimentation, communication, leadership, education technology, gaming, learner acquisition, Kickstarter preparation
ASSUMPTION: Including relevant ATS keywords in your resume and application materials will increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- SEMrush
- Asana
- Slack
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The ideal candidate will be eager to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- People-forward: We prioritize the potential in people and challenge them to do their best work
- Growth and learning: We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement
- Purpose-driven: We are obsessed with the potential in people and challenge them to do their best work
Work Style:
- Collaborative: We work closely with various teams to align performance efforts with brand and sales goals
- Data-driven: We make decisions based on data and analytics to optimize performance and drive growth
- Adaptable: We are comfortable working in a fast-paced, dynamic environment and can pivot quickly as needed
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can make a visible impact on the company's success?
- Are you passionate about education and technology, and committed to closing the global tech skills gap?
- Do you have strong analytical skills and the ability to design and run A/B tests and audience segmentation strategies?
ASSUMPTION: Candidates who align with HyperionDev's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The role requires managing multiple projects and stakeholders, which can be demanding and stressful at times
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
- The role involves working on both education and gaming brands, which may require a broader range of skills and knowledge
- The South African job market can be competitive, and the role may attract a large number of applicants
ASSUMPTION: The ideal candidate will be comfortable navigating these challenges and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in that it combines performance marketing expertise with a focus on both education and gaming brands
- Compared to traditional marketing roles, this position offers a broader range of responsibilities and growth opportunities
- Career progression may involve moving into a leadership role within the marketing department or expanding into other areas of the business
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for candidates seeking a challenging and dynamic work environment.
📝 Sample Projects
- Developing and executing a user acquisition strategy for HyperionDev's coding bootcamps, targeting students and young professionals
- Launching a pre-launch campaign for Longdue's upcoming video game title, building anticipation and generating buzz
- Optimizing conversion funnels for HyperionDev's admissions process, improving the efficiency of user flow and reducing drop-offs
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and growth opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach collaboration and communication between remote and on-site team members?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and allows you to better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by researching HyperionDev's mission, values, and recent projects
- Showcase your understanding of the education technology and gaming sectors, as well as your familiarity with performance marketing channels and strategies
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
