📌 Core Information
🔹 Job Title: Influencer Marketing Manager (w/m/d)
🔹 Company: GALERIA Karstadt Kaufhof GmbH
🔹 Location: Essen, Nordrhein-Westfalen, Germany
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid work option
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and managing influencer marketing campaigns
- Collaborating with influencers and agencies to negotiate contracts and set campaign goals
- Monitoring campaign performance and optimizing strategies
- Developing creative campaign ideas to strengthen the GALERIA brand
- Building and maintaining a strong network of influencers and relevant partners
ASSUMPTION: This role requires a strong understanding of influencer marketing strategies and a proven track record in campaign management.
📋 Key Responsibilities
✅ Plan, execute, and manage influencer marketing campaigns from start to finish
✅ Collaborate with influencers and agencies to negotiate contracts, set campaign goals, and ensure timely content delivery
✅ Monitor campaign performance using relevant KPIs and optimize strategies as needed
✅ Develop creative campaign ideas to strengthen the GALERIA brand and increase customer engagement
✅ Continuously screen and build a strong network of influencers and relevant partners
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Completed education or degree in marketing, communication, or a related field
Experience: Ideally, 2-5 years of experience in influencer or social media marketing
Required Skills:
- Proven experience in influencer marketing or social media marketing
- Strong analytical skills and proficiency in Excel
- Excellent communication and negotiation skills
- Creativity and innovation in developing marketing strategies
- Ability to work independently and in a team
Preferred Skills:
- Fluency in German and English
- Experience working with influencers and agencies
- Knowledge of the retail industry
ASSUMPTION: Candidates with relevant experience in influencer marketing or social media marketing are strongly preferred.
💰 Compensation & Benefits
Salary Range: Industry-standard salary range for a mid-level influencer marketing manager in Germany is €45,000 - €60,000 per year (gross).
Benefits:
- Flexible work hours and hybrid work option
- Retirement plan
- Employee discounts
- Internal training opportunities
- Cafeteria
Working Hours: 37 hours per week with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1904 (as Karstadt, merged with Kaufhof in 1994)
Company Description:
- GALERIA is one of the leading department stores in Europe, offering a wide range of products under one roof
- With over 200 million visitors annually, GALERIA provides a unique shopping experience both in-store and online
- The company is known for its strong brand, innovative marketing strategies, and commitment to customer satisfaction
Company Specialties:
- Retail
- E-commerce
- Marketing
- Customer experience
Company Website: www.galeria.de
ASSUMPTION: GALERIA is a well-established retail company with a strong brand and a focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Department
Work Arrangement: Hybrid (2-3 days on-site, rest of the week remote)
Growth Opportunities:
- Potential career progression within the marketing department
- possibility to take on more responsibilities and lead a team in the future
- Chance to gain experience in a large retail company and work on high-impact campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Modern office in Düsseldorf's rwi4 office ensemble
Office Location(s): GALERIA Service Center Essen
Geographic Context:
- Essen is the ninth-largest city in Germany, located in the Ruhr district
- The city is known for its rich industrial history and cultural attractions
- Essen offers a good work-life balance with a variety of leisure activities and a reasonable cost of living
Work Schedule: Flexible work hours with the option to work remotely
ASSUMPTION: Essen offers a good work-life balance with a variety of cultural attractions and a reasonable cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Relevant experience in influencer marketing or social media marketing
- Analytical skills and proficiency in Excel
- Communication and negotiation skills
- Creativity and innovation in developing marketing strategies
- Ability to work independently and in a team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on
- Be ready to discuss your approach to campaign planning, execution, and optimization
- Show enthusiasm for the GALERIA brand and understanding of the retail industry
ATS Keywords: Influencer Marketing, Campaign Management, Contract Negotiation, Content Coordination, Performance Analysis, Networking, Creativity, Teamwork, Excel Proficiency, Data Analysis
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Instagram, TikTok, Facebook, etc.)
- Influencer marketing platforms (e.g., Grin, BrandSnob, Upfluence)
- Analytics tools (e.g., Google Analytics, Facebook Insights)
ASSUMPTION: Familiarity with relevant social media platforms and influencer marketing tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Responsibility
- Sustainability
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Results-driven and data-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record in influencer marketing or social media marketing?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a team-oriented and collaborative work setting?
- Are you results-driven and data-focused in your approach to marketing campaigns?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Candidates should assess their fit with GALERIA's company values and work style before applying.
⚠️ Potential Challenges
- Managing a large network of influencers and ensuring consistent content quality
- Keeping up with the latest trends and platforms in the influencer marketing landscape
- Balancing the demands of multiple stakeholders, including influencers, agencies, and internal teams
- Working in a fast-paced and sometimes unpredictable retail environment
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Influencer Marketing Specialist, but with more responsibility for campaign planning and execution
- In comparison to other mid-level marketing roles, this position offers a unique opportunity to work directly with influencers and agencies
- Career progression in this role could lead to a Senior Influencer Marketing Manager or a similar leadership position
ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.
📝 Sample Projects
- Planning and executing a seasonal influencer marketing campaign to promote a new product line
- Developing a long-term influencer partnership strategy to increase brand awareness
- Analyzing campaign performance data to optimize future marketing efforts
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team currently, and how can this role address them?
- How does GALERIA support the professional development of its employees?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns?
- How does GALERIA collaborate with influencers and agencies to ensure consistent content quality and brand alignment?
- What opportunities are there for growth and development within the marketing department?
ASSUMPTION: Asking these questions will help candidates better understand the role and assess their fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on
- Be ready to discuss your approach to campaign planning, execution, and optimization
- Show enthusiasm for the GALERIA brand and understanding of the retail industry
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
