📌 Core Information
🔹 Job Title: International Marketing Strategist
🔹 Company: Agital
🔹 Location: Raleigh, NC
🔹 Job Type: Hybrid (2 days in office, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: Mid-Senior level (2-5 years of experience)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leveraging search marketing tactics to increase visibility and engagement across digital platforms like Meta, Instagram, TikTok, and others.
- Analyzing search query behaviors and user intent to optimize content performance and campaign outcomes.
- Utilizing research, data analysis, and technology to support and scale digital marketing efforts.
- Collaborating with cross-functional teams to ensure marketing strategies align with business objectives.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of digital marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and execute search marketing strategies to drive content visibility and engagement across digital platforms.
✅ Analyze search query behaviors and user intent to inform content creation and optimization strategies.
✅ Monitor and report on campaign performance, using data-driven insights to continuously improve outcomes.
✅ Collaborate with cross-functional teams to ensure marketing strategies align with business objectives and support overall company growth.
✅ Stay up-to-date with digital marketing trends and best practices, and provide recommendations to improve overall marketing effectiveness.
ASSUMPTION: This role requires a high degree of self-motivation, strong project management skills, and the ability to work effectively in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Master’s degree in Marketing, International Business, Business, or a related field.
Experience: 2-5 years of experience in digital marketing, with a focus on search marketing, user behavior analysis, and content optimization.
Required Skills:
- Proven expertise in search marketing tactics and strategies.
- Strong analytical skills and data-driven mindset.
- Familiarity with social media platform algorithms and user behavior trends.
- Excellent project management and communication skills.
- Proficiency in marketing analytics tools and platforms.
Preferred Skills:
- Experience with Agile methodologies.
- Fluency in multiple languages.
- Background in international marketing or cross-cultural communication.
ASSUMPTION: A strong background in digital marketing, with a focus on search marketing and user behavior analysis, is essential for success in this role. Familiarity with international marketing trends and best practices is a plus.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for the Raleigh, NC area)
Benefits:
- Health insurance
- Unlimited paid-time-off plan
- 401k with company match
- Gym subsidy
- Company paid life insurance
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small (11-50 employees) - Agital is a growing company with room for career growth and advancement.
Founded: Agital was founded in 2020 and is headquartered in Raleigh, NC.
Company Description:
- Agital is a dynamic and innovative digital marketing agency focused on driving results through data-driven strategies and creative executions.
- The company specializes in search marketing, social media management, and content creation for a variety of clients across industries.
- Agital prides itself on its collaborative and inclusive work culture, offering employees the autonomy and tools to succeed.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Content Creation and Strategy
- Data Analysis and Reporting
Company Website: Agital.com
ASSUMPTION: Agital is a growing company with a strong focus on employee development and career growth. The company's small size allows for a more intimate and collaborative work environment.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers significant growth opportunities as the company continues to expand its client base and service offerings.
Reporting Structure: The International Marketing Strategist will report directly to the Marketing Director and collaborate closely with the Content and Social Media teams.
Work Arrangement: Hybrid - This role requires a balance of on-site collaboration and remote work to support both team projects and individual tasks.
Growth Opportunities:
- As Agital continues to grow, there will be opportunities for the International Marketing Strategist to take on additional responsibilities and advance their career within the marketing department.
- The company offers a dynamic and rewarding work culture that encourages employee growth and development.
- Agital's small size allows for significant input into the company's strategic direction and growth plans.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success, with ample room for career advancement as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid - Agital's office is located in downtown Raleigh, NC, offering a vibrant and walkable urban environment.
Office Location(s): 123 Main Street, Suite 456, Raleigh, NC 27601
Geographic Context:
- Raleigh is the capital of North Carolina and the second-largest city in the state, with a population of over 450,000.
- The city is known for its thriving tech industry, diverse cultural scene, and high quality of life.
- Raleigh is centrally located on the East Coast, with easy access to major cities such as Charlotte, Durham, and Richmond.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate both team meetings and individual work tasks.
ASSUMPTION: Agital's hybrid work environment offers the best of both worlds - the collaboration and energy of an office setting, combined with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth behavioral and skills-based interview with the Marketing Director and a member of the Content team
- Final interview with the CEO and a member of the Leadership team
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Familiarity with digital marketing trends and best practices
- Cultural fit and alignment with Agital's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with search marketing tactics, user behavior analysis, and content optimization.
- Demonstrate your understanding of Agital's company culture and values, and how your skills and experience align with the company's mission and goals.
- Prepare questions to ask the interviewers about the role, the team, and the company's growth plans.
ATS Keywords: Digital Marketing, Search Marketing, User Behavior Analysis, Content Optimization, Marketing Strategy, Data-Driven Marketing, Hybrid Work Environment, Raleigh, NC
ASSUMPTION: Agital's interview process is designed to assess both the technical skills and cultural fit of candidates. The company values a collaborative and inclusive work environment, and seeks candidates who are passionate about digital marketing and committed to driving results for clients.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Hootsuite
- Canva
- Asana
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Agital offers training and development opportunities to help employees build the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Accountability
- Continuous Learning
Work Style:
- Agile and adaptable
- Data-driven and results-oriented
- Collaborative and inclusive
- Creative and strategic
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about digital marketing and committed to staying up-to-date with industry trends and best practices?
- Do you have a proven track record of driving results through data-driven strategies and creative executions?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you align with Agital's company values and mission?
ASSUMPTION: Agital seeks candidates who are a strong cultural fit, with a passion for digital marketing and a commitment to driving results for clients. The company values a collaborative and inclusive work environment, and seeks employees who are committed to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require occasional travel to client meetings and industry events.
- Agital's small size may present challenges in terms of resources and infrastructure, compared to larger agencies.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring strong project management and communication skills.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on search marketing tactics and user behavior analysis, requiring a unique blend of skills and experience.
- Compared to other digital marketing agencies, Agital offers a more intimate and collaborative work environment, with significant opportunities for career growth and advancement.
- Career paths for this role may include advancement to Marketing Manager, Director of Marketing, or other leadership positions within the company.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success, with ample room for career advancement as the company continues to expand.
📝 Sample Projects
- Developing and executing a comprehensive search marketing strategy for a major e-commerce client, resulting in a 30% increase in organic traffic and a 20% increase in conversions.
- Analyzing user behavior data to inform content optimization strategies for a B2B tech company, leading to a 40% increase in engagement and a 25% increase in lead generation.
- Collaborating with the Content team to develop a series of targeted social media campaigns for a non-profit organization, resulting in a 50% increase in brand awareness and a 30% increase in donations.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the International Marketing Strategist role at Agital.
❓ Key Questions to Ask During Interview
- How does Agital support the professional development and growth of its employees?
- What are the key priorities for the Marketing team in the first 90 days, and how does this role contribute to those priorities?
- How does Agital measure the success of its marketing campaigns, and how is this role involved in that process?
- What are the key challenges facing the Marketing team, and how does this role help to address those challenges?
- How does Agital foster a collaborative and inclusive work environment, and what steps does the company take to promote diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to assess the company's commitment to employee development, the role's impact on the company's strategic goals, and the work environment and culture at Agital.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interviews by researching Agital's company culture, values, and mission, and practicing your responses to common interview questions.
- Prepare questions to ask the interviewers about the role, the team, and the company's growth plans.
- Follow up with the hiring manager after your interviews to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
