Lead Funnel Strategist / Growth Marketer

📌 Core Information

🔹 Job Title: Lead Funnel Strategist / Growth Marketer

🔹 Company: Creative Clicks B.V.

🔹 Location: Amsterdam, North Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Architecting, implementing, and optimizing the full marketing stack for growth
• Owning the entire marketing engine from lead generation to conversion, onboarding, and retention
• Collaborating cross-functionally with various teams and external specialists
• Laying the foundation for internal growth capabilities and hiring
• Playing a pivotal role in shaping Blume's growth in Europe and beyond

ASSUMPTION: This role requires a strategic, hands-on approach with a full-stack marketing mindset. It's ideal for someone who wants to own a high-leverage growth domain and grow into a senior leadership position.

📋 Key Responsibilities

✅ Full-funnel strategy: Develop and execute strategies from lead generation to conversion, onboarding, and retention

✅ Mapping and building customer journeys: Design and implement multi-touch customer journeys that convert across channels and platforms

✅ Designing and launching funnel components: Create and launch key funnel components such as landing pages, lead flows, onboarding, email/SMS automations, quizzes, etc.

✅ Performance tracking and optimization: Monitor and improve performance based on clear KPIs

✅ Cross-functional collaboration: Work with product, operations, clinical teams, and external partners to ensure alignment and execution

✅ Process development: Lay the foundation for internal growth capabilities, including hiring and process development

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization. It requires strong collaboration and communication skills to work effectively with various teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in growth marketing, funnel strategy, or lifecycle marketing

Required Skills:

• Proven track record of owning and improving complex funnels in high-growth environments
• Deep understanding of conversion psychology, behavioral design, and user experience
• Full-stack marketing mindset, comfortable across strategy, tooling, execution, and optimization
• Experience working across performance, CRM, CRO, SEO, analytics, and automation
• Analytical, structured, and fast-moving, with a focus on measuring what matters and shipping what works
• Clear communication, high ownership, and a bias toward action
• Ambition to grow into a leadership role and build a team from the ground up

Preferred Skills:

• Experience in the healthcare or wellness industry
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in growth marketing and a proven track record of driving funnel optimization in high-growth environments. Familiarity with the healthcare or wellness industry and multiple languages can be beneficial but are not required.

💰 Compensation & Benefits

Salary Range: €70K-85K per year, depending on experience

Benefits:

• Full ownership of a high-leverage growth domain
• A direct path toward senior leadership as the company scales
• An ambitious, product-led, mission-driven team
• Remote-friendly, flexible hours, and no bureaucracy
• Annual budget for personal growth, tooling, or experimentation
• The chance to build something meaningful and see the impact daily

Working Hours: Full-time (40 hours per week), with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range is competitive for the role and experience level, and the benefits package is designed to attract top talent in the growth marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on healthcare and wellness

Company Size: Small (1-10 employees), which means applicants can expect a close-knit team and the opportunity to have a significant impact on the company's growth and success

Founded: The company was founded in 2022, making it a relatively new player in the industry

Company Description:

• Creative Clicks B.V. is a marketing and advertising company based in Amsterdam, Netherlands
• The company is focused on helping people live healthier, longer lives through intelligent, accessible, and effective solutions
• Creative Clicks B.V. combines clinical science, behavioral design, and modern technology to deliver personalized care that works at scale

Company Specialties:

• Growth marketing
• Funnel strategy
• Lifecycle marketing
• Behavioral design
• User experience
• Performance tracking and optimization

Company Website: creativeclicks.com

ASSUMPTION: Creative Clicks B.V. is a mission-driven company focused on improving healthcare outcomes through innovative marketing strategies. Applicants should be passionate about the company's mission and eager to contribute to its growth and success.

📊 Role Analysis

Career Level: Mid- to senior-level role, with the opportunity to grow into a leadership position

Reporting Structure: This role reports directly to the CEO and works closely with various teams, including product, operations, and clinical teams, as well as external partners

Work Arrangement: Remote OK, with flexible hours and a focus on results and impact

Growth Opportunities:

• As the company grows, there will be opportunities to expand the growth marketing team and take on additional responsibilities
• This role has the potential to evolve into a senior leadership position, with the opportunity to inhouse and scale the growth function

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success and grow into a leadership position as the company scales.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a focus on results and impact rather than physical presence

Office Location(s): Amsterdam, North Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, with a vibrant tech and startup scene
• The city is known for its canals, museums, and cultural attractions, as well as its bike-friendly infrastructure
• The Netherlands has a high standard of living, with a strong focus on work-life balance and social welfare

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and impact

ASSUMPTION: Applicants should be comfortable working in a remote-friendly environment and be able to manage their time effectively to meet deadlines and deliver results.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and growth opportunities
• Skills assessment or case study to evaluate the candidate's strategic thinking and problem-solving abilities
• Final interview with the CEO to discuss next steps and make a hiring decision

Key Assessment Areas:

• Strategic thinking and problem-solving
• Cross-functional collaboration and communication
• Analytical and data-driven decision-making
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to funnel strategy, optimization, and cross-functional collaboration
• Demonstrate your understanding of the company's mission and how your skills and experience align with its goals
• Showcase your ability to think strategically and solve complex problems

ATS Keywords: Growth marketing, funnel strategy, lifecycle marketing, conversion psychology, behavioral design, user experience, performance tracking, analytics, automation, creative direction, collaboration, process development, leadership, communication, ownership, action bias

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving abilities, and cultural fit. Applicants should be prepared to discuss their approach to funnel strategy, optimization, and cross-functional collaboration, as well as their understanding of the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or similar)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar)
• Analytics and reporting tools (e.g., Google Analytics, Mixpanel, or similar)
• Project management and collaboration tools (e.g., Asana, Trello, or similar)
• Design and prototyping tools (e.g., Sketch, Figma, or similar)

ASSUMPTION: Applicants should have experience with marketing automation, CRM, analytics, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: The company is focused on improving healthcare outcomes and helping people live healthier, longer lives
• Ambitious: The company is looking for candidates who are driven, passionate, and eager to make a meaningful impact
• Collaborative: The company values cross-functional collaboration and communication, with a focus on working together to achieve common goals

Work Style:

• Results-driven: The company is focused on delivering results and making a meaningful impact, rather than simply putting in hours
• Flexible: The company offers flexible hours and a remote-friendly work environment, with a focus on results and impact rather than physical presence
• Data-driven: The company values data-driven decision-making and uses analytics and performance tracking to inform its strategies

Self-Assessment Questions:

• Do you share the company's passion for improving healthcare outcomes and helping people live healthier, longer lives?
• Are you comfortable working in a remote-friendly environment and managing your time effectively to meet deadlines and deliver results?
• Do you thrive in a collaborative, cross-functional work environment and enjoy working with diverse teams to achieve common goals?

ASSUMPTION: Applicants should be passionate about the company's mission and eager to contribute to its growth and success. They should also be comfortable working in a remote-friendly environment and be able to manage their time effectively to meet deadlines and deliver results.

⚠️ Potential Challenges

• The company is relatively new, which means there may be some uncertainty and ambiguity in the role and responsibilities
• The company is focused on improving healthcare outcomes, which means applicants should be comfortable working in a mission-driven environment and be passionate about the company's goals
• The role requires a full-stack marketing mindset, which means applicants should be comfortable working across strategy, tooling, execution, and optimization
• The company is growing rapidly, which means the role and responsibilities may evolve over time

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be able to adapt to change as the company grows and evolves.

📈 Similar Roles Comparison

• This role is unique in its focus on the full-funnel strategy and optimization for a mission-driven healthcare company
• While there may be similar roles in growth marketing or funnel strategy, this role is distinct in its focus on improving healthcare outcomes and helping people live healthier, longer lives
• As the company grows, there will be opportunities to expand the growth marketing team and take on additional responsibilities, similar to roles in larger organizations

ASSUMPTION: Applicants should be aware of the unique nature of this role and be prepared to discuss their approach to funnel strategy, optimization, and cross-functional collaboration in the context of a mission-driven healthcare company.

📝 Sample Projects

• Developing and executing a full-funnel strategy for a new healthcare product or service
• Optimizing the conversion rate for a key funnel component, such as a landing page or lead flow
• Designing and implementing a multi-touch customer journey that converts across channels and platforms
• Collaborating with external partners to launch a new advertising campaign or marketing initiative

ASSUMPTION: Applicants should be prepared to discuss their approach to full-funnel strategy, optimization, and cross-functional collaboration, as well as their experience with relevant marketing tools and technologies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to growth and how this role fits into that strategy?
• How does the company measure success for this role, and what are the key performance indicators (KPIs) that will be used to track progress?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?
• How does the company support the professional development and growth of its employees, and what opportunities are there for this role to grow and evolve as the company scales?
• What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?

ASSUMPTION: Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to contribute to the company's growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company, its mission, and its values, as well as brushing up on your knowledge of growth marketing, funnel strategy, and related tools and technologies
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
• If you are offered the position, consider negotiating your salary and benefits package to ensure that it aligns with your expectations and the industry standard for a role of this level and experience

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.