📌 Core Information
🔹 Job Title: Lead Generation and Appointment Setter
🔹 Company: DaBrian Marketing Group, LLC
🔹 Location: Reading, Pennsylvania, United States
🔹 Job Type: Contract
🔹 Category: Marketing & Sales
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site (Reading, PA)
🚀 Job Overview
Key aspects of this role include:
- Proactively generating qualified leads and scheduling appointments for the sales team.
- Leveraging tools like Apollo.io, HubSpot, Google Voice, and LinkedIn to find and connect with high-potential prospects.
- Consistently meeting or exceeding weekly/monthly KPIs, including the number of calls, emails, and appointments booked.
- Collaborating with a remote team and working independently to achieve sales goals.
ASSUMPTION: The role requires strong communication skills, self-motivation, and the ability to work independently in a remote team environment.
📋 Key Responsibilities
✅ Book qualified sales appointments via Apollo.io, HubSpot, and Google Voice.
✅ Make cold and warm sales calls to potential clients, clearly articulating the value of our SEO solutions and digital marketing services.
✅ Use LinkedIn, SEMRush Lead Finder, and internal tools to identify, research, and qualify new leads.
✅ Ensure all client details are accurately captured and provided to the sales/marketing team ahead of appointments.
✅ Maintain and update prospect and client data on Apollo.io and HubSpot.
✅ Deliver a professional, neutral-accented, and persuasive communication style across all touchpoints.
✅ Conduct outreach to the US market with a strong understanding of regional business nuances.
ASSUMPTION: The role may require occasional evening or weekend work to accommodate different time zones and ensure all leads are followed up promptly.
🎯 Required Qualifications
Education: High school diploma or equivalent (Bachelor's degree in Marketing, Business, or a related field is a plus)
Experience: 1-2 years of experience in B2B sales, appointment setting, or sales coordination, preferably in a SAAS or digital marketing environment.
Required Skills:
- Proven ability to sell or promote SEO, Local SEO, and related Digital Marketing solutions.
- Strong verbal and written communication skills with a neutral accent.
- Proficient in Google Workspace, Google Voice, Apollo.io, and HubSpot.
- Familiarity with LinkedIn lead generation and SEMRush Lead Finder is a strong plus.
- Self-motivated, organized, and comfortable working independently in a remote team environment.
Preferred Skills:
- Experience with CRM software and lead generation tools.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in digital marketing or sales, as well as those with a proven track record of meeting or exceeding sales targets, will be strongly considered.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level to mid-level sales roles in the Reading, PA area)
Benefits:
- Commission: 5% of closed deals (based on meeting/exceeding quota of 10 appointments/month)
- PTO: 7 days annually
Working Hours: Full-time (8 AM - 5 PM EST/EDT, with flexibility to accommodate different time zones and ensure all leads are followed up promptly)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing
Company Size: Small (11-50 employees, according to LinkedIn)
Founded: 2008 (Based on LinkedIn)
Company Description:
- DaBrian Marketing Group, LLC is a digital agency focused on providing marketing solutions to businesses.
- The company aims to help businesses obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies that lead to valuable customer insights, higher return-on-investment (ROI), and lower cost per sales.
- DaBrian Marketing Group offers a range of services, including SEO, PPC, social media marketing, web design, and more.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Web Design & Development
- Content Marketing
Company Website: dabrianmarketing.com
ASSUMPTION: DaBrian Marketing Group, LLC is a small, growing digital agency that values innovation, customer relationships, and data-driven marketing strategies.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years of experience)
Reporting Structure: This role reports directly to the Sales Manager.
Work Arrangement: On-site (Reading, PA) with flexibility to accommodate different time zones and ensure all leads are followed up promptly.
Growth Opportunities:
- Proven success in this role may lead to opportunities for career advancement within the sales or marketing departments.
- The company offers training and development opportunities to help employees grow professionally.
- As the company continues to grow, new opportunities may arise for employees to take on additional responsibilities or move into management positions.
ASSUMPTION: This role offers opportunities for career growth and development within a small, growing digital agency.
🌍 Location & Work Environment
Office Type: On-site (Reading, PA)
Office Location(s): 3535 N.5TH ST HWY Suite 2 #203, Reading, Pennsylvania, United States
Geographic Context:
- The Reading, PA area has a cost of living that is lower than the national average, making it an affordable place to live and work.
- The region is home to a diverse range of industries, including healthcare, manufacturing, and retail.
- The Reading area offers a range of cultural, recreational, and outdoor activities, as well as easy access to major cities like Philadelphia and New York.
Work Schedule: Full-time (8 AM - 5 PM EST/EDT, with flexibility to accommodate different time zones and ensure all leads are followed up promptly)
ASSUMPTION: The on-site work environment at DaBrian Marketing Group, LLC is collaborative, supportive, and focused on helping employees succeed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit.
- In-person or virtual interview with the Sales Manager to discuss the role, responsibilities, and expectations.
- Background check and reference check.
- Job offer and onboarding.
Key Assessment Areas:
- Communication skills and ability to articulate the value of digital marketing services.
- Sales experience and ability to meet or exceed sales targets.
- Technical proficiency with relevant tools and software.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, communication skills, and familiarity with relevant tools and software.
- Prepare for the interview by researching the company, its services, and the digital marketing industry as a whole.
- Be ready to discuss your sales strategy and approach to lead generation and appointment setting.
ATS Keywords: Lead Generation, Appointment Setting, B2B Sales, Sales Coordination, SEO, Digital Marketing, Communication, Google Workspace, Apollo.io, HubSpot, LinkedIn, SEMRush Lead Finder, Self-Motivated, Organized, Remote Work
ASSUMPTION: The application process at DaBrian Marketing Group, LLC is designed to assess candidates' skills, experience, and cultural fit, as well as their ability to meet or exceed sales targets.
🛠️ Tools & Technologies
- Apollo.io
- HubSpot
- Google Voice
- Google Workspace
- LinkedIn
- SEMRush Lead Finder
ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their lead generation and appointment setting efforts.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Relationships
- Data-Driven Marketing Strategies
Work Style:
- Collaborative
- Supportive
- Focused on helping employees succeed
Self-Assessment Questions:
- Do you have strong communication skills and the ability to articulate the value of digital marketing services?
- Are you self-motivated, organized, and comfortable working independently in a remote team environment?
- Do you align with the company's values of innovation, customer relationships, and data-driven marketing strategies?
ASSUMPTION: Candidates who are a strong cultural fit for DaBrian Marketing Group, LLC will be able to thrive in the company's collaborative, supportive work environment and help drive the company's success.
⚠️ Potential Challenges
- Meeting or exceeding weekly/monthly KPIs, including the number of calls, emails, and appointments booked.
- Working independently and remotely, requiring strong self-motivation and organization.
- Occasional evening or weekend work to accommodate different time zones and ensure all leads are followed up promptly.
- Keeping up with the latest trends and best practices in digital marketing and sales.
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to meet or exceed sales targets in a remote, independent work environment.
📈 Similar Roles Comparison
- Compared to other lead generation and appointment setting roles, this position offers a competitive salary range and the opportunity to work for a small, growing digital agency.
- In the digital marketing industry, this role is typical for an entry-level to mid-level sales position, with a focus on lead generation and appointment setting.
- Career paths for successful candidates may include opportunities for advancement within the sales or marketing departments, as well as the potential to take on additional responsibilities or move into management positions.
ASSUMPTION: Candidates should research similar roles and the digital marketing industry as a whole to ensure they are a strong fit for this position and the company's values.
📝 Sample Projects
- Developing and implementing a lead generation strategy that results in a significant increase in booked appointments.
- Identifying and qualifying new leads using a range of tools and technologies, including Apollo.io, HubSpot, and LinkedIn.
- Maintaining and updating prospect and client data on Apollo.io and HubSpot, ensuring accurate and up-to-date information is available to the sales/marketing team.
ASSUMPTION: Candidates should be prepared to discuss their approach to lead generation and appointment setting, as well as their experience with relevant tools and technologies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's overall sales and marketing strategy?
- What opportunities are there for career growth and development within the company?
- How does the company support employees in meeting or exceeding sales targets?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the company, and the digital marketing industry as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales experience, communication skills, and familiarity with relevant tools and software.
- Prepare for the interview by researching the company, its services, and the digital marketing industry as a whole.
- Be ready to discuss your sales strategy and approach to lead generation and appointment setting.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
