Lead Generation and Digital Marketing Specialist (WFH)

📌 Core Information

🔹 Job Title: Lead Generation and Digital Marketing Specialist (WFH)

🔹 Company: Penbrothers

🔹 Location: Makati City, Makati, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation and appointment setting for a sustainable travel and events company.
• Creating engaging content that resonates with the company's mission and values.
• Collaborating with the Founder and Head of Marketing to support the company's growth.
• Working remotely with a flexible schedule.

ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication skills to work effectively with global teams.

📋 Key Responsibilities

✅ Lead generation and appointment setting (50%):

• Research and build a high-quality pipeline of global boutique/luxury travel agencies.
• Conduct outbound outreach via email and LinkedIn to introduce the company's offerings.
• Set and confirm intro calls between qualified partners and the Founder.
• Track all engagement, follow-ups, and notes using the CRM (e.g., HubSpot or similar).
• Contribute to copywriting and optimization of outreach campaigns.

✅ Digital marketing and content support (50%):

• Draft LinkedIn posts, newsletters, and social content for B2B and agency audiences.
• Repurpose photos, testimonials, and itineraries into branded marketing assets.
• Assist with campaign scheduling via tools like Canva, Mailchimp, and Buffer.
• Maintain visual consistency across decks, one-pagers, and digital assets.
• Monitor content performance and support monthly reporting on engagement.

ASSUMPTION: This role requires a balance between proactive outreach and creative content development, with a focus on driving results and supporting the company's growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years in a marketing assistant, virtual support, or business development coordinator role

Required Skills:

• Proven experience in lead generation and digital marketing.
• Excellent written English and the ability to adjust tone for different audiences.
• Proficiency in CRM platforms, Google Workspace, LinkedIn, Canva, and Mailchimp.
• Highly organized, detail-oriented, and able to juggle multiple tasks independently.

Preferred Skills:

• Experience in travel, hospitality, sustainability, or purpose-driven brands.
• Passionate about regenerative tourism, sustainability, and intentional storytelling.

ASSUMPTION: While not explicitly stated, experience in the travel or hospitality industry may be beneficial for understanding the target audience and market trends.

💰 Compensation & Benefits

Salary Range: PHP 45,000 - 60,000 per month (Based on industry standards for mid-level marketing roles in the Philippines)

Benefits:

• Meaningful work and growth opportunities.
• Employee-centric culture with a focus on career and welfare.
• Global reach and local impact, working with high-growth startups and dynamic companies from home.
• Powering global startups by creating Filipino jobs that empower growth.

Working Hours: 9 AM to 6 PM Philippine Time (equivalent to 10 AM to 7 PM Japan Time), Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Penbrothers is an HR and remote talent management partner, connecting talented Filipinos with global opportunities in high-growth startups and dynamic companies.

Company Size: As a partner, Penbrothers works with various-sized clients, providing a diverse range of work environments for employees.

Founded: Penbrothers was founded in 2015, focusing on providing remote work opportunities for Filipinos.

Company Description:

• Penbrothers is committed to creating positive employee experiences and providing opportunities for growth.
• The company takes every opportunity to stretch itself and deliver an excellent client experience.
• Penbrothers is genuinely invested in its people's career and welfare.

Company Specialties:

• Remote talent management
• HR services for global startups and dynamic companies
• Connecting Filipino talent with international opportunities

Company Website: penbrothers.com

ASSUMPTION: Penbrothers' focus on employee growth and welfare may result in a strong company culture and high job satisfaction for its employees.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to both the Founder and the Head of Marketing, indicating a high level of collaboration and visibility.

Work Arrangement: Fully remote, with a flexible schedule that accommodates different time zones.

Growth Opportunities:

• Potential to grow within the marketing department or explore other roles within Penbrothers' partner companies.
• Opportunity to work with diverse global clients and gain exposure to various industries.
• Chance to develop skills in lead generation, digital marketing, and content creation.

ASSUMPTION: This role offers opportunities for professional growth and development, both within Penbrothers and its partner companies.

🌍 Location & Work Environment

Office Type: Remote (Work from home)

Office Location(s): Makati City, Philippines (Remote)

Geographic Context:

• Makati City is a bustling urban area with a mix of commercial and residential spaces.
• The Philippines has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• The country has a vibrant culture, with a strong emphasis on family, community, and hospitality.

Work Schedule: Monday to Friday, 9 AM to 6 PM Philippine Time (equivalent to 10 AM to 7 PM Japan Time)

ASSUMPTION: Working remotely in the Philippines may offer a better work-life balance, with lower cost of living and a supportive cultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• AI-assisted initial evaluation
• AI Interviewer assessment (supervised by Human Talent Acquisition Experts)
• Final interview with Penbrothers' hiring team

Key Assessment Areas:

• Lead generation and appointment setting skills
• Digital marketing and content creation abilities
• Communication and organizational skills
• Cultural fit and alignment with Penbrothers' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of regenerative tourism, sustainability, and intentional storytelling in your application.
• Prepare for the AI Interviewer by practicing common interview questions and familiarizing yourself with the company's mission and values.

ATS Keywords: Lead Generation, Digital Marketing, Content Writing, CRM Proficiency, Google Workspace, LinkedIn, Canva, Mailchimp, Detail-Oriented, Organizational Skills, Sustainability, Regenerative Tourism, Creative Marketing, Appointment Setting, Copywriting, Social Media Management

ASSUMPTION: Applicants should be prepared for an AI-assisted hiring process, which may include an AI Interviewer as a component of the recruitment process.

🛠️ Tools & Technologies

• CRM platforms (e.g., HubSpot)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• LinkedIn
• Canva
• Mailchimp
• Buffer

ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should be comfortable using them proficiently.

👔 Cultural Fit Considerations

Company Values:

• Meaningful work and growth
• Employee-centric culture
• Global reach and local impact
• Powering global startups

Work Style:

• Self-motivated and organized
• Strong communication and collaboration skills
• Adaptable and proactive
• Passionate about the company's mission and values

Self-Assessment Questions:

• Do you thrive in a remote work environment with a high degree of independence?
• Are you comfortable working with global teams and adjusting your communication style accordingly?
• Do you share Penbrothers' commitment to creating positive employee experiences and providing opportunities for growth?

ASSUMPTION: Applicants should assess their fit with Penbrothers' company values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing time zones and coordinating with global teams
• Adapting to a fast-paced, dynamic work environment
• Balancing multiple tasks and priorities
• Working independently with minimal supervision

ASSUMPTION: These challenges may be mitigated by strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role combines aspects of lead generation, digital marketing, and content creation, making it unique within Penbrothers' offerings.
• Compared to other marketing roles, this position places a strong emphasis on lead generation and appointment setting, in addition to digital marketing and content support.
• Career progression may involve moving into a more specialized role within marketing or exploring other opportunities within Penbrothers' partner companies.

ASSUMPTION: Applicants should consider how this role aligns with their career goals and interests, as well as the potential for growth and development within Penbrothers and its partner companies.

📝 Sample Projects

• Developing and executing a lead generation campaign for a sustainable travel company
• Creating engaging content that highlights the company's commitment to regenerative tourism and sustainability
• Managing and optimizing the company's social media presence to drive engagement and brand awareness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role support the company's mission and values?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Penbrothers support the professional growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Penbrothers foster a positive work environment and company culture?

ASSUMPTION: These questions can help applicants better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for the AI Interviewer by practicing common interview questions and familiarizing yourself with the company's mission, values, and the role's responsibilities.
• Follow up with Penbrothers' hiring team within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.