Lead Generation Specialist

📌 Core Information

🔹 Job Title: Lead Generation Specialist

🔹 Company: Penbrothers

🔹 Location: Makati City, Makati, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Identifying, sourcing, and qualifying high-quality B2B leads for the sales team
• Proactive outreach using tools like LinkedIn Sales Navigator and CRM systems
• Collaborating with sales and marketing teams to drive pipeline growth and revenue goals
• Conducting market research to understand buying personas and company landscapes
• Generating regular activity and pipeline reports for sales and marketing teams

ASSUMPTION: This role requires strong communication skills, a data-driven mindset, and the ability to thrive in a target-driven environment. The ideal candidate will be comfortable with outbound communication and cold outreach via multiple channels.

📋 Key Responsibilities

✅ Lead Sourcing & Research: Use tools like LinkedIn Sales Navigator and Clay to research and identify potential leads in line with the company’s Ideal Customer Profile (ICP). Build and maintain segmented lead lists in the CRM (e.g., Dynamics). Conduct market research to better understand buying personas and company landscapes.

✅ Outreach & Follow-up: Conduct outbound communication via email, LinkedIn, and occasional cold calls to engage prospects. Qualify leads through conversations, gather interest, and schedule discovery meetings with Sales Executives. Follow up on Marketing Qualified Leads (MQLs) from campaigns.

✅ CRM & Pipeline Support: Accurately document all outreach and lead interactions in the CRM. Maintain real-time updates on lead statuses, engagement levels, and conversion progress. Generate regular activity and pipeline reports for sales and marketing teams.

✅ Collaboration & Feedback: Participate in sales pipeline meetings and share insights on lead quality and campaign responsiveness. Provide marketing with feedback on messaging effectiveness and lead insights to refine future campaigns.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle shifting priorities.

🎯 Required Qualifications

Education: Diploma or Bachelor's degree in Business, Marketing, Communications, or a related field.

Experience: 3-5 years of experience in B2B sales coordination, lead generation, or telemarketing.

Required Skills:

• Proficiency with LinkedIn Sales Navigator, Clay, and CRM tools (preferably Microsoft Dynamics)
• Excellent written and verbal communication skills in English
• Highly organized, data-driven, and detail-oriented
• Resilient and persistent, with a strong ability to thrive in target-driven environments
• Comfortable with outbound communication and cold outreach via multiple channels

Preferred Skills:

• Experience working with global technology services companies
• Familiarity with business intelligence, advanced analytics, and enterprise performance management solutions

ASSUMPTION: While not explicitly stated, having experience in the technology services industry or familiarity with relevant solutions may be beneficial for this role but is not strictly required.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Based on industry standards for intermediate sales roles in the Philippines)

Benefits:

• Meaningful work and growth opportunities
• Employee-centric culture with a focus on career and welfare
• Global reach and local impact, working with high-growth startups and dynamic companies from home
• Contribution to powering global startups by creating Filipino jobs

Working Hours: 9AM - 4PM Australian Time or 7AM - 4PM Philippine Time (Flexible, with a focus on results and productivity)

ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate sales roles in the Philippines. Actual compensation may vary based on factors such as experience, performance, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Penbrothers is an HR and remote talent management partner, specializing in connecting talented Filipinos with global opportunities in high-growth startups and dynamic companies.

Company Size: As a partner, Penbrothers works with various clients, ranging from small startups to large enterprises. This means the company size and culture can vary depending on the client you're working with.

Founded: Penbrothers was founded in 2016, making it a relatively young and dynamic company with a strong focus on growth and innovation.

Company Description:

• Penbrothers provides talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.
• The company acts as an HR and remote talent management partner, handling recruitment, onboarding, and administrative tasks, allowing clients to focus on core business activities.
• Penbrothers is committed to creating positive employee experiences and providing opportunities for growth and development.

Company Specialties:

• Remote talent management
• Recruitment and onboarding
• Administrative support
• Global opportunities for Filipino professionals

Company Website: penbrothers.com

ASSUMPTION: While Penbrothers is not the hiring company in this case, understanding their role as a partner and their commitment to employee growth and development can provide valuable insights into the work environment and opportunities for professional advancement.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the sales team and collaborates closely with marketing to drive pipeline growth and revenue goals.

Work Arrangement: Fully remote, with flexible working hours focused on results and productivity.

Growth Opportunities:

• As a growing company, Penbrothers offers opportunities for career advancement and professional development.
• Working with a diverse range of clients exposes candidates to various industries and business models, fostering continuous learning and growth.
• Successful performance in this role may lead to opportunities for internal promotions or external recommendations for roles within the client's organization.

ASSUMPTION: While specific growth opportunities may vary based on the client and business needs, Penbrothers' commitment to employee development suggests that there are paths for career progression within the company or through its client network.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): Makati City, Makati, Philippines (Remote work allows for flexibility in location)

Geographic Context:

• Makati City is the financial capital of the Philippines, with a vibrant business environment and numerous multinational corporations.
• The remote work arrangement allows for flexibility in location, enabling candidates to work from the comfort of their own homes or co-working spaces.
• The Philippines has a strong English-speaking workforce, with a large talent pool for businesses to tap into.

Work Schedule: Flexible, with a focus on results and productivity. Working hours are aligned with the client's time zone (Australian Time or Philippine Time).

ASSUMPTION: The remote work arrangement and flexible hours provide candidates with a high degree of autonomy and work-life balance, while also accommodating the needs of the client's business.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• AI-assisted initial evaluation (including an AI Interviewer component)
• Human Talent Acquisition Expert engagement
• Interview with the hiring manager or relevant team member
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to thrive in a target-driven environment
• Proven experience in B2B sales coordination, lead generation, or telemarketing
• Familiarity with relevant tools and technologies (e.g., LinkedIn Sales Navigator, Clay, CRM systems)
• Cultural fit and alignment with Penbrothers' values and work style

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the job requirements and your ability to meet the performance metrics outlined in the job description.
• Prepare for the AI Interviewer component by practicing common interview questions and scenarios related to lead generation and sales coordination.

ATS Keywords: Lead Generation, B2B Sales, Market Research, CRM Tools, LinkedIn Sales Navigator, Communication Skills, Data-Driven, Detail-Oriented, Outbound Communication, Cold Outreach, Sales Coordination, Lead Qualification, Pipeline Management, Collaboration, Feedback, Organizational Skills

ASSUMPTION: The application process is designed to be efficient and fair, utilizing AI tools to enhance hiring and ensure a thorough evaluation of all candidates. Human Talent Acquisition Experts supervise the AI Interviewer component and engage with candidates throughout the application journey.

🛠️ Tools & Technologies

• LinkedIn Sales Navigator
• Clay
• CRM systems (preferably Microsoft Dynamics)
• Email and communication platforms (e.g., Gmail, Outlook)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to learn and utilize new tools as required.

👔 Cultural Fit Considerations

Company Values:

• Employee-centric culture with a focus on career and welfare
• Global reach and local impact, working with high-growth startups and dynamic companies from home
• Contribution to powering global startups by creating Filipino jobs

Work Style:

• Remote work with a focus on results and productivity
• Collaborative and data-driven approach to lead generation and sales coordination
• Adaptability and the ability to thrive in a target-driven environment

Self-Assessment Questions:

• Do you have strong communication skills and the ability to thrive in a target-driven environment?
• Are you comfortable with outbound communication and cold outreach via multiple channels?
• Do you have experience with relevant tools and technologies (e.g., LinkedIn Sales Navigator, Clay, CRM systems)?
• Are you a highly organized, data-driven, and detail-oriented individual?
• Do you align with Penbrothers' values and work style, and are you eager to contribute to their mission of creating positive employee experiences and providing opportunities for growth?

ASSUMPTION: Assessing your fit with Penbrothers' values and work style is essential for success in this role. By asking yourself these self-assessment questions, you can better understand if this opportunity is the right fit for you.

⚠️ Potential Challenges

• Working with a diverse range of clients may require adapting to different company cultures and processes.
• The target-driven nature of the role may involve dealing with rejection and maintaining a high level of persistence and resilience.
• As a remote worker, you may face distractions or challenges in maintaining a healthy work-life balance.
• The global nature of the role may require working with clients in different time zones, potentially impacting your own working hours.

ASSUMPTION: While these challenges may arise, Penbrothers' commitment to employee growth and development, along with the flexible work arrangement, helps mitigate these potential obstacles and fosters a positive work environment.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position offers a remote work arrangement with a focus on results and productivity, providing a high degree of autonomy and work-life balance.
• Working with a diverse range of clients exposes candidates to various industries and business models, fostering continuous learning and growth.
• As a growing company, Penbrothers offers opportunities for career advancement and professional development, setting this role apart from more stagnant or traditional work environments.

ASSUMPTION: While this role shares similarities with other lead generation positions, its unique aspects, such as the remote work arrangement and opportunities for growth, make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a targeted lead generation campaign for a specific industry or vertical
• Conducting market research to identify high-potential leads and opportunities for a global technology services company
• Collaborating with the marketing team to refine messaging and improve lead engagement and conversion rates

ASSUMPTION: These sample projects provide a glimpse into the types of initiatives you may work on in this role. However, the specific projects and tasks may vary based on business needs and client requirements.

❓ Key Questions to Ask During Interview

• Can you describe the typical lead generation process and how my role would fit into the sales pipeline?
• How does Penbrothers support the growth and development of its employees, particularly in remote work environments?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Penbrothers ensure a positive work-life balance for its remote employees?
• What opportunities exist for career advancement and professional development within Penbrothers or through its client network?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for growth and development. This information can help you make an informed decision about whether this role is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Penbrothers job portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of the job requirements and performance metrics.
• Prepare for the AI Interviewer component by practicing common interview questions and scenarios related to lead generation and sales coordination.
• Follow up on your application status within one week of submission, and be prepared to engage with Human Talent Acquisition Experts throughout the application journey.
• If selected for an interview, be ready to discuss your approach to lead generation, your experience with relevant tools and technologies, and your alignment with Penbrothers' values and work style.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.